Aug 2020 – Present · 5 yrs 7 mos · Remote

• We help companies use AI and other new technology to run businesses better……
• by working around new POSSIBILITIES and by solving key PROBLEMS
• We partner with ambitious leaders who want to harness technology to drive growth, push boundaries, and take pride in what they make possible, or leverage whats new to solve big business problems in more elegant ways.
• We like to be direct, simple, imaginative and to make things happen.

Jan 2020 – Aug 2020 · 7 mos · Greater New York City Area

• Technology has always changed how people behave and what is possible in business. The pace of change isn't necessarily faster than before, but this does seem like a uniquely useful moment for companies to unleash the power of what is new.
• The internet, converged devices, improved processing power and many more technologies combine to create a new canvas of possibility, and with it, new consumer demands and incredible new ways for companies to make money by better serving people.
• I have a global role for Publicis Groupe to understand the changes that matter and those that don't, to understand what we can reasonably predict and take advantage of. I'm excited to be part of a team that helps build what a holding company should be, with a focus on unleashing the power of culture, diversity, and technology.

Sep 2016 – Jan 2020 · 3 yrs 4 mos · Greater New York City Area

• EVP, Head of Innovation for Zenith Media- Part of Publicis Groupe.
• I look after all content and innovation initiatives with a goal of unleashing the power of new technology, building products not just buying media, for making what content marketing can become, for navigating what’s changed and what’s not. Innovation is of course about ideas and conversations, but also making it happen. I'm now hoping to focus on the latter.

May 2017 – Feb 2020 · 2 yrs 9 mos · Greater New York City Area

• As a physical event with a Podcast, we've put this on hold for the moment.
• This is the start of an experiment ( alongside Adriana Stan) with an unknown destination, but a certain vision; to explore the themes of the moment and to get curious people together.
• Born from a frustration with the huge gulf between how fascinating and dynamic the world is right now and how boring and corporate every conference is, the event smashes together a diverse group of people to bring about conversation, with provocations and inspirations from proper and passionate speakers.
• Fuelled further by a sense we're all looking at our phones, connecting intimately with people across the planet, while we let the fascinating folk around us go past. It's a real life event for real life.
• I guess it draws on the ideas of “parlors” or “salons” of the past, but that sounds very pretentious.
• It’s more proper than an “open mic night”, more subversive than a TED event, less structured than a Pecha Kucha, more augmented and ambitious than a Meetup.
• It's got no commercial goal. This is what my attempt to being a patron of the arts, or the interesting looks like.
• See www.ipit.club for more details.

Jan 2017 – May 2019 · 2 yrs 4 mos

• Buy my book here.
• https://buydigitaldarwinismbook.com

Jan 2015 – Sep 2016 · 1 yr 8 mos · Greater New York City Area

• My role is about leadership and inspiration through change.
• I’m here DO what’s new and next in advertising, not just speak about it. Please get in touch after reading the below. I mean it.
• It’s hard not to notice that the world is changing fast & that the companies that thrive have built or rebuilt themselves for the modern age.
• If Advertising was to rebuilt itself for today it would look entirely different, but so far despite all the chatter virtually every aspect of advertising has changed remarkably little in 100 years.
• The way we work is still around channels, not people.
• I’ve joined Havas in a new role to help reimagine and make happen what advertising should become, they’ve grasped more quickly than most that the big changes happen when you are next to data, media partners and budgets. I’m here with a platform and scope to do new things.
• So this is request to pitch me. Whether you’re a media owner, a data provider, an ad tech company, a digital agency, a content maker or any other company or individual who can work with me to do something new and profound, give me a shout.

Jul 2014 – Aug 2016 · 2 yrs 1 mo

• I have a bi weekly column here too.
• This is it.
• http://www.mediapost.com/publications/author/4949/tom-goodwin/

Aug 2013 – Jan 2015 · 1 yr 5 mos · London, United Kingdom

• I set up Tomorrow to reimagine the future of advertising, it's done way better than I hoped, but I was offered the chance to take what I did for a huge Media agency, but the spirit lives one.
• Tomorrow were consultants to marketers and agencies to guide them through the mirky world of the current marketing landscape and to solve profound business problems. Providing guiding hands through the current landscape of hype, gimmicks, misinformation and a dangerous generation of people who ignore marketing techniques proven over generations.
• Tomorrow exists to create solutions based on knowledge about the future, about technology, about brands by the application of creativity.

Jan 2013 – Present · 13 yrs 2 mos · Global · Remote

• It's my job to understand how the world is and isn't changing, and which technologies are distractions and which have profound implications for business.
• This includes AI, but other business information technologies like the internet, or smartphone, or the email address,
• I’m fascinated by technology but focused on people and how they behave. I
• then use this understanding and the provocative questions it raises to deliver presentations and strategies that help ambitious companies and startups unlock growth.

Jul 2012 – Aug 2013 · 1 yr 1 mo · New York

• Lead Growth for IPG Media Lab in the broadest sense using creativity, passion for technology, strategic understanding and entrepreneurialism to build new and on existing client relationships yet also build new product offerings and revenue models.
• Advertising agencies keep talking about the future, yet nobody is really doing anything about it.
• Are viral videos, QR codes and mobile banner ads really all we can come up with when we have predictive computing , google glass, self driving cars , facial recognition and the Internet of things to spark incredible brand experiences?
• A new role for a 21st Century Marketing Agency, injecting innovation, collaboration with unlimited partners and wide industry knowledge to create game changing advertising, brand experiences and products whatever and whoever it takes.

Jul 2011 – Jul 2012 · 1 yr · New York

• Develop and implement New Business Targeting and Go-To-Market Strategy.
• Develop credibility, relationships and networks among target industries and companies.
• Innovation role to bring new technology to the heart of every campaign and bring about a cultural shift to embrace new platforms and technologies to be central to the creative process.
• Develop RFI/RFP responses and capabilities documents in concert with appropriate team to create, refine and finalize submissions.
• Implementation of a global expansion strategy to incorporate London and Singapore offering into DeVries.
• Made final stage in Fiat USA, and Hampton Hotels and Merck, winning the Fiat US launch.
• Award submissions, made 2012 the most successful award year ever.
• Creation of all marketing materials including credentials, conference presence and speeches, DVPR social media strategy, liaison with consultants, website development.
• Acted as the Publicity officer for DVPR including writing press releases and working with target media to promote the agency.

Nov 2010 – Jun 2011 · 7 mos · Greater Los Angeles Area

• Lead Business Development for Huge Los Angeles office, c$8m in incremental revenue in 2011 from new and existing Clients.
• Lead IPG relations across the West Coast IPG offices to develop new business and enhance other IPG agency pipeline.
• Direct National Geographic and Legal Zoom Accounts including the development of new websites, digital strategy, SEM, improved websites and social media strategy.
• Introduced new ways of working to improve our methodology in the development of ideas for partners.
• Consultant on a number of other Huge Clients including VPI, Celebrity Cruises, Kelly Blue Book and FX Networks.

Mar 2008 – Dec 2010 · 2 yrs 9 mos

• Reporting to Global Chairman & Vice Chairman, this Global role leads all aspects of new business pursuit across 72 Global Lowe offices.
• Marketing- Director of all Global Marketing materials including Websites, Brochures, Credentials, Case Studies, Outreach strategy and internal marketing.
• Collaboration – Director of award winning Portal and other internal collaboration infrastructure and working protocols.
• New Business- Either lead or coordinate all Global Pitches, lead regional cluster meetings to develop new business across geography, specialism and agencies, training of agencies in New Business pursuit strategy.

Feb 2006 – Jan 2008 · 1 yr 11 mos

• Campaign Leadership on the £20m Nokia Nseries UK account across all UK Agencies – Including R/GA, Haygarth, Rivet, Jack Morton and other tactical agencies.
• Highlights.
• Campaign Director on £5m Nokia N81 launch. Working with Mediacom, R/GA, Rivet, Haygarth & MIG. Involved 15 different media including; music remix production & seeding, interactive SMS building wraps, viral website, digital LCD 6 sheets, integrated with more traditional Creative.
• Campaign director on Nokia Music – project required investigations into Advertiser funded programming, liaising with artist management to secure exclusive content.
• Produced over 50 “Spontaneous Stories” – each a 3 min movie shot on a mobile phone- Key Creative visionaries I managed included Gary Oldman and others around the world.
• Directed & curated a £800k Nokia Nseries Branded Experience – a 2 week multimedia art event attracting 40,000 visitors- over 13 pieces of multi media art produced for the festival.

Jan 2005 – Feb 2006 · 1 yr 1 mo

• Role as Global Account Manager for Pedigree involved coordination across 17 different markets.
• Fast turnaround Nivea role required 7+ multi million pound campaigns per year.

Dec 2002 – Jan 2005 · 2 yrs 1 mo

• Fastest promotion ever from the UK Marketing/ Sales Graduate Training Scheme.
• Responsible for developing and implementing RTM and promotion strategies & co-managed 20 field staff to smash my targets of £6m of sales.
• Proactively developed new ways of working and incentive scheme structure across the business.