Rita Batalha

Product Director

London, England, United Kingdom12 yrs 9 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led CX transformation, improving efficiency by 20%.
  • Delivered loyalty platforms driving 20% incremental revenue.
  • Directed Salesforce + CMS migration, increasing conversion by 30%.
Stackforce AI infers this person is a Digital Transformation Leader with expertise in Programme Management across FMCG and Retail sectors.

Contact

Skills

Core Skills

Digital TransformationProgramme ManagementCustomer ExperienceSupply Chain Management

Other Skills

Digital DeliveryPMO Setup and OptimisationChange ManagementGovernance DesignIT PMO ManagementGovernance Framework DesignBusiness Case DevelopmentSupply Chain TransformationServiceNowCustomer Experience DesignBusiness StrategyManagement ConsultingDigital Innovation

About

I help organisations lead digital transformation and complex programmes. Over the past decade, I've directed transformation portfolios worth over £500M, delivering end-to-end change programmes across IT, Supply Chain, Customer Experience, eCommerce, and Loyalty. My work spans software delivery, operating model design, PMO setup, platform migrations, and automation for global brands in FMCG, retail, automotive, technology, healthcare & beyond. Alongside this, I've built a fractional, remote-first career of my own - consulting at senior level while travelling solo to 25+ countries. Today, I also share this expertise by coaching digital and tech professionals who want the same: senior careers with flexibility and growth. 🔵 Highlights - Led a CX transformation, improving efficiency by 20% through Op model design. - Delivered loyalty platforms driving 20% incremental revenue for major retailers. - Directed a Salesforce + CMS migration, increasing customer conversion by 30%. - Built a remote-first portfolio career while scaling partnerships and coaching. 🔵 What I Do - For organisations: Fractional Programme Management for digital transformation. - For professionals: Career Coach, helping you transition and succeed in remote roles. 🔵 Let's Talk - Companies → Book a consultation on your transformation initiative. - Professionals → Explore coaching to build your remote career.

Experience

Rita batalha

Program Director

Jul 2021Present · 4 yrs 8 mos

  • Currently booked until the end of Q3 2026.
  • Program Director delivering digital transformation and governance excellence to FTSE 100 companies and consultancies. Over 10 years directing complex global programmes (combined portfolio £500M) across tech, retail, FMCG, and manufacturing sectors.
  • ► Key Services:
  • Digital Delivery
  • Programme Management
  • PMO Setup and Optimisation
  • Change Management & Training
  • OKRs/Benefits Tracking & Realisation
  • Governance Design & Implementation
  • ► Specialised Expertise in:
  • Digital Transformation
  • Customer Experience
  • DTC & E-commerce
  • ServiceNow, NetSuite, Power BI, Salesforce and AEM.
  • PRINCE2, Agile & Scrum certified.
  • Available for interim and project-based engagements.
  • Remote only - UK and worldwide.
Digital DeliveryProgramme ManagementPMO Setup and OptimisationChange ManagementGovernance DesignDigital Transformation

Capgemini invent

Senior Consultant

Aug 2017Jul 2021 · 3 yrs 11 mos

  • Promoted to Senior Consultant (Dec 2020) in Customer Experience practice, serving Fortune 500 retail and FMCG organisations in digital and business transformation and customer experience.
  • ► Assignments Highlights:
  • Global Consumer Goods - IT PMO Manager
  • Led PMO for IT transformation worth £290m CAPEX, governing 300 IT systems through ServiceNow. Implemented 20+ PM best practices, reducing data inaccuracies by 94% in 6 weeks.
  • Global Consumer Goods - Governance Manager
  • Redesigned governance framework to streamline partnerships with 1,500+ manufacturing partners, reducing speed to market for product innovations from 12 months to 6 months.
  • UK Retailer - Business Case Analyst
  • Co-developed business case to implement a warehouse management system across 2 DCs, analysing 20 process areas and identifying £2.2M annual savings opportunity.
  • Global Consumer Goods - PMO Manager (M&A)
  • Co-created financial tracking system for €6bn divestiture program, designing custom methodology enabling the completion of 3 manufacturing divestitures.
  • Global Consumer Goods - Supply Chain PMO
  • Managed PMO for £200m supply chain transformation, coordinating 10 platform roadmaps and cross-platform RAID. Aligned with 15+ Director/VP stakeholders across 3 regions.
  • Global Retailer - Loyalty Operations and CX Lead
  • Directed operational feasibility assessment and designed customer experience journeys to support the launch of a new B2B loyalty program, targeting €210M incremental revenue and 28% member growth.
IT PMO ManagementGovernance Framework DesignBusiness Case DevelopmentSupply Chain TransformationCustomer ExperienceDigital Transformation

Phd - global strategy unit

2 roles

Global Business Planning Manager

Promoted

Sep 2015Jul 2017 · 1 yr 10 mos

  • Advised Global Unilever executives on digital business strategy, budget setting and global media performance in North America, Europe, LATAM and Asia-Pac

Senior Digital Planner

Apr 2013Aug 2015 · 2 yrs 4 mos

  • Led digital display initiatives for Sainsbury’s (Promo, Nectar, Tu and Home), Gap (Brand, Baby & Kids, Promo and Limited editions) and McCain (Chips, Jackets and Masterbrand).

Education

Cranfield School of Management

MSc — Strategic Marketing

Iscte - Instituto Universitário de Lisboa

BSc — Finance

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