Rita Batalha — Product Director
I help organisations lead digital transformation and complex programmes. Over the past decade, I've directed transformation portfolios worth over £500M, delivering end-to-end change programmes across IT, Supply Chain, Customer Experience, eCommerce, and Loyalty. My work spans software delivery, operating model design, PMO setup, platform migrations, and automation for global brands in FMCG, retail, automotive, technology, healthcare & beyond. Alongside this, I've built a fractional, remote-first career of my own - consulting at senior level while travelling solo to 25+ countries. Today, I also share this expertise by coaching digital and tech professionals who want the same: senior careers with flexibility and growth. 🔵 Highlights - Led a CX transformation, improving efficiency by 20% through Op model design. - Delivered loyalty platforms driving 20% incremental revenue for major retailers. - Directed a Salesforce + CMS migration, increasing customer conversion by 30%. - Built a remote-first portfolio career while scaling partnerships and coaching. 🔵 What I Do - For organisations: Fractional Programme Management for digital transformation. - For professionals: Career Coach, helping you transition and succeed in remote roles. 🔵 Let's Talk - Companies → Book a consultation on your transformation initiative. - Professionals → Explore coaching to build your remote career.
Stackforce AI infers this person is a Digital Transformation Leader with expertise in Programme Management across FMCG and Retail sectors.
Location: London, England, United Kingdom
Experience: 12 yrs 9 mos
Skills
- Digital Transformation
- Programme Management
- Customer Experience
- Supply Chain Management
Career Highlights
- Led CX transformation, improving efficiency by 20%.
- Delivered loyalty platforms driving 20% incremental revenue.
- Directed Salesforce + CMS migration, increasing conversion by 30%.
Work Experience
Rita Batalha
Program Director (4 yrs 8 mos)
Capgemini Invent
Senior Consultant (3 yrs 11 mos)
PHD - Global Strategy Unit
Global Business Planning Manager (1 yr 10 mos)
Senior Digital Planner (2 yrs 4 mos)
Education
MSc at Cranfield School of Management
BSc at Iscte - Instituto Universitário de Lisboa