Aug 2021 – Feb 2025 · 3 yrs 6 mos · São Paulo, Brazil

• At Accenture, I played a key role in driving growth strategy plans, building new business and building and leading operations. I supported large organizations through digital transformation by designing, launching, and scaling high-impact strategic initiatives that generated measurable business value.
• ImpulsoTec – Bridging the Tech Talent Gap in Brazil
• Venture co-created with Accenture, Itaú, and AWS
• Led the end-to-end creation of ImpulsoTec, from strategy to operational rollout.
• Impacted 20,000+ people, trained 400 tech professionals, and enabled 200 hires across partner companies.
• Structured a scalable model that reduced average hiring time by 30% and increased employability for junior talent by 70%.
• Coordinated cross-functional teams across 3 organizations and managed strategic alignment at an executive level (C-level + Directors).
• Udacity Market Entry & Expansion in Brazil
• High-growth EdTech localization project
• Led the full market-entry strategy, validating a market potential of USD 50M+ for the region.
• Directed GTM efforts, including product localization, pricing strategy, and customer acquisition plans — driving a 40% increase in early pipeline within the first quarter.
• Developed key strategic partnerships that enabled accelerated brand positioning and reduced entry barriers by 25%.
• Responsible for stakeholder alignment across global and regional leadership teams.
• New Business Development & Growth Strategies
• Automotive, Education, and Consumer Goods
• Designed and executed growth strategies for clients representing USD 5B+ in combined revenue.
• Developed new business models that unlocked 10–20% revenue diversification potential for key clients.
• Facilitated innovation sprints and opportunity assessments that identified 15+ high-value growth opportunities using emerging technologies (AI, data, automation).
• Supported business units in building 3–5 year strategic roadmaps to enable sustainable, long-term value creation.

May 2020 – Aug 2021 · 1 yr 3 mos

• At Cruzeiro do Sul, I led the New Business unit with a strong focus on B2B growth, digital expansion, and strategic EdTech partnerships. My work accelerated digital transformation and drove new revenue streams through innovative business models.
• Results & Impact:
• Leadership in B2B growth and expansion strategy, focusing on revenue generation, increased market share, and new market development.
• Structuring and managing a Marketplace, including defining a business model, go-to-market (GTM), pricing strategy, and partner onboarding.
• Developing strategic partnerships with EdTechs and technology companies, expanding the portfolio and strengthening the digital ecosystem.
• Leading Digital Transformation initiatives, innovation, and process digitization, focusing on operational efficiency and customer experience (CX).
• Managing P&L, defining and monitoring KPIs, OKRs, and commercial performance metrics.
• Leading and developing a multidisciplinary team, focusing on high performance, data-driven culture, and management by indicators.
• Managing and maintaining relationships with over 300 units/partners, ensuring governance, operational standardization, and scalability.
• Analyzing new business forecasts, developing business cases, financial modeling, and market analysis.
• Implementation of strategies for Customer Acquisition, Retention, and Revenue Growth.

Apr 2018 – May 2020 · 2 yrs 1 mo

• Led the technical education business unit (Braztec), driving high growth, strategic repositioning, and national expansion.
• Results & Impact:
• Strategic management of the Technical Education business unit (Braztec), with responsibility for P&L, budget, and growth targets.
• Revenue growth exceeding +120% annually, through commercial expansion strategies, new products, and portfolio diversification.
• Leadership of national expansion, opening new areas of operation, structuring operations, and strengthening the brand in the market.
• Development and launch of technology bootcamps, focusing on employability and accelerated training.
• Structuring of a strategic partnership with the Telefônica Foundation, expanding social impact, institutional reach, and positioning of the unit in the educational ecosystem.
• Implementation of go-to-market (GTM), growth, customer acquisition, and retention strategies.
• Leadership of multidisciplinary teams, focusing on high performance, management by indicators (KPIs/OKRs), and a results-oriented culture.
• Development of new educational models aligned with market demands and digital transformation.

Jun 2016 – May 2017 · 11 mos · São Paulo Area, Brazil · On-site

• Led the expansion and monetization of Catho’s Education vertical, driving revenue growth, portfolio scaling, and strategic alliances.
• Results & Impact:
• Built strategic partnerships with Estácio, Cruzeiro do Sul, and Adtalem, expanding the education offering by ~35%.
• Led commercial initiatives that increased vertical revenue by ~40% YoY, accelerating penetration in B2B and B2C segments.
• Structured acquisition strategies and marketplace integrations, reducing CAC by ~22% through segmentation and co-marketing.
• Scope & Leadership:
• Negotiated end-to-end agreements with national higher education groups.
• Repositioned the vertical, shaping product roadmap, pricing, and go-to-market strategy.

Mar 2015 – Apr 2016 · 1 yr 1 mo · São Paulo Area, Brazil · On-site

• Directed venture building efforts, launching new digital startups and establishing scalable monetization frameworks.
• Results & Impact:
• Launched Paguri, a collaborative digital advertising platform, achieving 50+ early B2B users and initial monetization within 90 days.
• Developed MVPs and go-to-market plans that reduced validation cycles by ~45% vs. traditional models.
• Designed acquisition and growth playbooks that operated ~30% below industry CPA benchmarks.
• Scope & Leadership:
• Led product development, GTM strategy, partnerships, and operational execution.
• Defined traction metrics, activation funnels, and PMF validation frameworks.

Apr 2014 – Mar 2015 · 11 mos · Rio de Janeiro Area, Brazil

• Led the regional expansion of Mola.com, developing partnerships, innovation ecosystems, and startup engagement.
• Results & Impact:
• Established partnerships with accelerators, funds, and corporate venture players, building a pipeline of 150+ high-growth startups.
• Structured regional innovation programs that accelerated deal flow and ecosystem visibility.
• Created local hubs to activate community participation and talent curation.
• Scope & Leadership:
• Directed LATAM expansion strategy, operations, and stakeholder relationships.
• Represented the business regionally across accelerators, VC funds, and innovation partners.
• Directly report to the Mola's board in Spain

Sep 2013 – Jun 2014 · 9 mos · Rio de Janeiro Area, Brazil

• Led the market entry and commercialization of Spain’s leading pricing intelligence SaaS in Brazil, driving enterprise traction and predictable revenue.
• Results & Impact:
• Secured commercial agreements with L’Oréal and B2W, generating >$50K in Monthly Recurring Revenue (MRR) and establishing strategic client references.
• Delivered ~35% YoY revenue growth, building a sustainable and expanding enterprise pipeline.
• Designed and deployed the full B2B commercial funnel, improving lead-to-deal conversion by +25% through structured qualification, demos, and ROI-driven proposals.
• Positioned Minderest as a top competitive benchmarking and pricing intelligence solution in Brazil’s e-commerce and retail ecosystem.
• Scope & Leadership:
• Owned commercial strategy end-to-end, including enterprise negotiations, pricing models, and value delivery.
• Built market penetration strategy, brand positioning, and local go-to-market execution.
• Managed executive relationships and customer success frameworks ensuring retention and expansion.

Aug 2012 – Sep 2013 · 1 yr 1 mo · Rio de Janeiro Area, Brazil · On-site

• Designed and scaled entrepreneurial education and acceleration programs with national visibility, attracting founders, investors, and institutional partners.
• Results & Impact:
• Raised R$1M via Startup Brasil to fund acceleration programs and early-stage ventures, deploying capital across multiple cohorts with strong outcomes.
• Structured learning tracks that improved founder readiness, resulting in higher startup survival rates and increased fundraising success (~25–30%) among alumni.
• Developed relationships with academic and private institutions, leading to nationwide adoption of entrepreneurial capability frameworks.
• Established performance metrics and evaluation mechanisms that reduced onboarding frictions and improved program outcomes by ~20%.
• Scope & Leadership:
• Managed end-to-end program design, from curriculum definition to delivery, evaluation, and stakeholder engagement.
• Coordinated cross-sector collaborations with public agencies, corporates, VCs, accelerators, and universities.
• Led operational planning, communications strategy, content development, and event execution.
• Built scalable templates and frameworks later replicated in other education ecosystems.

Apr 2010 – Aug 2012 · 2 yrs 4 mos · Porto Alegre Area, Brazil

• Co-founded Brazil’s first virtual crowdfunding platform dedicated to enabling creative entrepreneurs to raise capital and validate projects in early digital-era fundraising.
• Results & Impact:
• Recognized as one of the Top 10 Startups in 2011 by PEGN, positioning Makaha as an early market reference.
• Enabled dozens of creators to fund and launch their projects, with successful campaign rates significantly above early crowdfunding benchmarks (~35–40%).
• Built a digital platform and user acquisition engine that reduced campaign onboarding time by ~50% through templates, education, and automated guidance.
• Developed an early community-driven growth model that generated consistent organic traffic and referral-based acquisition (~30% of new users).
• Scope & Leadership:
• Led full product strategy — platform architecture, UX, service model, pricing, and onboarding design.
• Managed operations, fundraising, and growth initiatives, including marketing, partnerships, and creator community building.
• Directed go-to-market strategy and messaging to position the company as the pioneering crowdfunding solution for creative entrepreneurs.
• Served as public-facing leader in events, press, and stakeholder discussions, shaping the early narrative of digital crowdfunding in Brazil.