Jun 2021 – Feb 2023 · 1 yr 8 mos · Noida, Uttar Pradesh, India

• Owned user growth for ET, using data insights guided product initiatives that drove a 5% increase in top of the funnel traffic.
• Led A/B testing strategy across critical user journeys, campaigns and newsletter funnels; implemented winning variants that improved subscriber acquisition by 10% and boosted retention by 33%.
• Defined and optimized user engagement loops by analyzing behavior cohorts and campaign performance; contributed to increase the PV/User from 3.3 to 4 PV, a 21% increase in daily active usage.
• Built automated dashboards using Looker Studio & Tableau for the stakeholders, reducing decision-making time by 50%
• Hands-on Google Analytics, JIRA, Mouseflow, Advance Excel, SQL

Apr 2020 – May 2020 · 1 mo · Noida, Uttar Pradesh, India

• Led market intelligence efforts for API products across 10 EU regions, leveraging data analytics to inform go-to-market strategy and product positioning, helping the higher management with 4 product launches and strategy making.
• Collaborated with cross-functional teams to execute feasibility studies for new business initiatives, aligning SaaS business models with strategic goals and KPIs. These studies contributed to a 9% increase in projected revenue for new product launches.

Feb 2020 – Feb 2020 · 0 mo · Bengaluru, Karnataka, India

• LetsEndorse is an online ecosystem of social innovators, NGOs, and communities. Responsibilities included- structuring an evaluation parameter of MSMEs profiles.
• Connect with Swavalamaban profiles to understand ground realities.
• Creating a list of evaluating factors to provide a possible business for people who are trying to empower themselves.
• Developing and helping further MSME with issues such as b-plan, loan approvals, sourcing and day to day operations optimization.

Sep 2017 – Jan 2019 · 1 yr 4 mos · New Delhi Area, India

• Penetrated & acquired new customer using strategic market data resulting 50% new acquisition.
• Identify and develop promotional campaigns with benchmarking, feasibility studies and strategy formulation to meet KRA of identified buyer targets such as dealers and distributors.
• Drove marketing campaigns to increase product sales and visibility by 30%
• Setup analytical dashboards via Tableau to identify product features related to customer attrition, with strategic insights for key strategic engagements to management, reducing churn rate by 15%

Aug 2016 – Jul 2018 · 1 yr 11 mos · Delhi, India · Remote

• Founded an automated platform offering digital account services for the game Pokémon Go by Niantic
• Scaled automation and account farming - 1,00,000+
• Handled high-volume concurrency while ensuring performance for all the accounts
• Generated $50,000+ in revenue selling premium virtual assets via dynamic offers & pricing with consistent MoM growth.
• Acquired 1,000+ global users through targeted marketing campaigns & referrals via marketplace eBay, Discord, and Selly.io
• Achieved 90%+ customer retention

Mar 2016 – Aug 2017 · 1 yr 5 mos · Gurgaon, India

• Administered 100+ Business-critical applications via HPopenview ensuring 99% business uptime, working with IBM AS400 servers.
• Backup & Recovery Management System (BRMS) of GFAS (Global Funds Accounting System)
• Shutting and Go Live of FIL workstation using Control-M.
• Delivered project via Agile Methodologies for product improvements with A/B testing for success.
• Delivered periodic projects, systems release, deployments collaborating with design & test teams.
• Reduced running time of a weekly service application from 2 hrs to 10mins saving 5280 mins.
• Ensured business engagement with 99% SLA met with clients – JPMorgan Chase and Schroders
• Participation in Systems releases and DR planning and testing.
• Maintaining the server health, running and monitoring all AS400 productions and SIT/UAT EOD’s for 9 different environments to complete daily processing.
• Setting up and controlling stacks for company websites
• Started as Graduate Programmer and got promoted to Technical Analyst within 8 months.

Oct 2015 – Dec 2015 · 2 mos · India

• Managed all the promotion events for the product and was responsible for converting the mobile chat traffic and new user acquisition to WeChat APP.

Jan 2015 – Feb 2015 · 1 mo · Greater Delhi Area

• Act as a liaison between IIT-DELHI and Bharati Vidyapeeth's College of Engineering.
• Responsible for evangelizing my college and conducting various events across the colleges.

Jun 2013 – Aug 2013 · 2 mos · Greater Delhi Area

• Complete CCNA Modules and in-depth knowledge of networking.

Sep 2012 – Sep 2013 · 1 yr · Greater Delhi Area

• Setting, communicating and maintaining timelines and priorities on every project;
• Being responsible for all project budgets from start to finish;
• Securing and booking a suitable venue or location;
• Liaising with authorities to ascertain their precise event requirements;

Apr 2011 – Jun 2011 · 2 mos · Noida, Uttar Pradesh, India

• Summer trainee at HCL for the project mentioned as "Setting up a BPO and understanding the modules associated with it "