Mert Damlapinar — Director of Engineering

I was 14 years old when I read Voltaire's Candide for the first time, it struck me then and shaped my thoughts about always staying optimistic while planning and executing with realism, championing action over overthinking. It’s also easy to get caught up in things outside our control. When we think about what other people are doing, we lose sight of how to improve our situation. We'd better tend to our own garden instead. Digital commerce and marketing leader with 15+ years driving P&L growth, omnichannel strategy, and data-driven transformation across Fortune 500 CPG brands. I've built eCommerce operations from zero to $80M+ across two businesses, led global market expansions across 14 countries, and delivered $26M+ incremental revenue through in-house digital products I built for retail media performance and digital shelf optimization. I’ve led product teams through the full AI/ML product lifecycle, encompassing data engineering, model building, deployment, monitoring, and delivering quantifiable ROI. I currently partner with Fortune 500 CPG brands and leading marketing technology companies on digital commerce transformation, AI-enabled growth strategy, and GTM. Recent engagements include Nestle, Unilever, Mondelez, Philips, Coca-Cola Europacific Partners, Magnum Ice Cream, Criteo, Profitero, and Stackline.

Stackforce AI infers this person is a Digital Commerce and Marketing Leader specializing in AI-driven transformation for Fortune 500 CPG brands.

Location: New York, New York, United States

Experience: 17 yrs 3 mos

Skills

Digital Transformation
Artificial Intelligence (ai)
Ai/ml Commerce Analytics
Digital Product Development
E-commerce
Global Digital Commerce Acceleration
E-commerce Growth Strategy
Digital Media Management
E-commerce Management
Digital Marketing Strategy

Career Highlights

Built eCommerce operations from zero to $80M+.
Led global market expansions across 14 countries.
Delivered $26M+ incremental revenue through digital products.

Work Experience

ecommert®

Director of Digital Commerce & AI Strategy (Advisory) (1 yr 2 mos)

EPAM Systems

Managing Principal, CPG Advisory Practice (Consulting & Sales) (1 yr 3 mos)

Principal, CPG Digital Commerce (1 yr 10 mos)

L'Oréal

Director of eCommerce & Digital Advertising, CDMO (1 yr)

Mondelēz International

Global eCommerce Lead, Director (1 yr)

PepsiCo

Director of Ecommerce (2 yrs)

Cibo Vita

VP of E-Commerce & Digital Marketing (3 yrs)

Senior Director of Sales & Brand Management (1 yr)

Sales Director (3 yrs)

Regional Sales Manager (2 yrs)

Education

Executive Management Program at Massachusetts Institute of Technology

MS at Boston University

Marketing at Cornell University

Bachelor of Science at Hacettepe University

Mert Damlapinar

Director of Engineering

New York, New York, United States17 yrs 3 mos experience

AI EnabledHighly Stable

Key Highlights

Built eCommerce operations from zero to $80M+.
Led global market expansions across 14 countries.
Delivered $26M+ incremental revenue through digital products.

Stackforce AI infers this person is a Digital Commerce and Marketing Leader specializing in AI-driven transformation for Fortune 500 CPG brands.

Contact

Skills

Core Skills

Digital TransformationArtificial Intelligence (ai)Ai/ml Commerce AnalyticsDigital Product DevelopmentE-commerceGlobal Digital Commerce AccelerationE-commerce Growth StrategyDigital Media ManagementE-commerce ManagementDigital Marketing Strategy

Other Skills

AnalyticsBig DataBusiness AdministrationBusiness Intelligence (BI)Business ManagementConsultingConsumer ProductsData AnalysisData AnalyticsData ModelingDigital MediaDigital StrategyExecutive VisibilityIdentifying New OpportunitiesLeadership

About

Experience

Ecommert®

Director of Digital Commerce & AI Strategy (Advisory)

Jan 2025 – Present · 1 yr 2 mos · New York, NY

AI-driven digital commerce and retail media advisory, product marketing services, building agentic AI data products, retail media solutions, and privacy-safe measurement frameworks that accelerate CPG growth. partner with Fortune 500 CPG brands and leading marketing technology companies on digital commerce transformation, AI-enabled growth strategy, and GTM. Recent engagements include Nestle, Unilever, Mondelez, Philips, Coca-Cola Europacific Partners, Magnum Ice Cream, Criteo, Profitero, and Stackline.

AnalyticsArtificial Intelligence (AI)Big DataBusiness AdministrationBusiness Intelligence (BI)Business Management+23

Epam systems

2 roles

Managing Principal, CPG Advisory Practice (Consulting & Sales)

Promoted

Nov 2023 – Feb 2025 · 1 yr 3 mos

Owned executive relationships and deal strategy while scaling AI/ML commerce analytics (paid media, digital shelf, pricing, retail media, MMM/incrementality, loyalty, digital wallet, B2B, and B2C ecommerce channel strategies), retail media optimization, and clean-room measurement across regions.
Launched multi-market data and commerce platforms integrating cloud AI and programmatic media, and codified GTM playbooks, enablement, and QBR mechanisms to drive adoption.

Account ManagementArtificial Intelligence (AI)Big DataAnalyticsBusiness AnalysisBusiness Intelligence (BI)+22

Principal, CPG Digital Commerce

Jan 2022 – Nov 2023 · 1 yr 10 mos

L'oréal

Director of eCommerce & Digital Advertising, CDMO

Jan 2021 – Jan 2022 · 1 yr · New York, NY

Directed digital product development as the product owner for major omnichannel retailers, activating RMNs/Amazon DSP and experimentation programs to boost conversion, basket growth, and marketing ROI with robust analytics.

Artificial Intelligence (AI)Big DataAnalyticsBusiness AnalyticsBusiness AnalysisBusiness Intelligence (BI)+20

Mondelēz international

Global eCommerce Lead, Director

Jan 2020 – Jan 2021 · 1 yr · New York City Metropolitan Area

Drove global digital commerce acceleration, digital transformation, standardizing AI-powered digital shelf, retail media, loyalty, and retail media measurement with playbooks and governance across 14 markets.

AnalyticsArtificial Intelligence (AI)Big DataBusiness AnalysisData AnalysisData Modeling+18

Pepsico

Director of Ecommerce

Jan 2018 – Jan 2020 · 2 yrs · New York, NY

Owned the P&L and digital media budgets, led eCommerce growth strategy, pioneering DSP/CTV activations and data-driven retail media tied to MMM/incrementality and clean-room analytics in partnership with marketing leadership. Served as the member of the Marketing Steering Committee.

AnalyticsArtificial Intelligence (AI)E-commerceMachine LearningBig DataBusiness Analytics+18

Cibo vita

4 roles

VP of E-Commerce & Digital Marketing

Promoted

Jan 2015 – Jan 2018 · 3 yrs

Managed national accounts and promo strategy informed by shopper/retailer data, improving velocity and laying the groundwork for online expansion. Owned regional P&L and retailer relationships, applying data-driven execution and early digital merchandising to drive sell-through and market entry.
Built eCommerce and digital marketing from the ground up across Amazon/Walmart marketplaces and DTC channel, scaling performance media, content, and analytics engines.
Directed brand and commercial strategy using category insights, pricing analytics, and omnichannel marketing to expand distribution and share.

Account ManagementAmazon Seller CentralAnalyticsBrand DevelopmentBusiness Intelligence (BI)Business Management+40