Mar-Azul Guixà Couderc — Co-Founder

My journey started in fashion design, but very early on I became fascinated by how technology could expand creativity. What began as an exploration of CGI tools to speed up design, improve sustainability, and unlock new visual languages quickly evolved into a broader creative vision. In 2019, I transformed my first atelier into a digital fashion studio, working with pioneering brands such as Kenzo while exploring emerging territories like Web3, NFTs, and the Metaverse. This shift naturally led me toward creative and art direction, where I found my true focus: shaping visual worlds, defining narratives, and translating ideas into impactful content. Over the past 7+ years, I’ve worked as a Creative Director and Art Director across fashion, beauty, and lifestyle projects, leading concepts from idea to final production, managing teams, and building end-to-end workflows across CGI and generative AI. This path led me to co-found Trendimensional. Since 2021, Trendimensional Studio has operated as a creative agency specialising in 3D and AI-driven content, delivering campaigns, visual storytelling, and digital assets for fashion and lifestyle brands. As an entrepreneur, I built and led the studio, collaborated with international clients, and shaped both the creative vision and the business strategy. In 2023, Trendimensional evolved further with the launch of Trendimensional Platform, a SaaS & AI spin-off focused on transforming how fashion collections are designed and prototyped, enabling faster, more efficient, and more sustainable workflows. Being part of the journey from studio to startup, fundraising, product development, and AI innovation has deeply shaped how I think about creativity, technology, and impact. Today, my focus is generative AI for creative communication. I specialise in developing AI-powered visual campaigns, experimenting with advanced workflows, and pushing the quality, consistency, and emotional depth of AI-generated imagery and video, always guided by strong art direction and storytelling. ✨ My mission: to merge creativity, technology, and innovation to reimagine how fashion and brands are created, communicated, and experienced, while staying deeply connected to the human side of storytelling. Branding, CGI/Ai, Creative direction and content production Speaker: Reimagine textile Days, Tecnocampus, ESDI, LCI, IED, Mundet, Descubre XR, South summit, Desigual Innovation day, Tandenn Featured: Vogue, Elle, Paper, Coeval, EFSTYLE, Underlit 📍Projects in Dubai, Spain, Paris, London, Milan, Delhi

Stackforce AI infers this person is a Fashion-Tech innovator specializing in 3D and AI-driven content creation.

Location: Barcelona, Catalonia, Spain

Experience: 9 yrs 1 mo

Skills

Creative Direction
Generative Ai For Marketing
Product Development
Marketing Strategy
Brand Development

Career Highlights

Co-founded a pioneering fashion-tech studio.
Expert in generative AI for creative communication.
Directed high-profile projects for leading fashion brands.

Work Experience

Algoritcom

Marketing Director (3 mos)

TRENDIMENSIONAL

Co-Founder (5 yrs 2 mos)

MAR GUIXA STUDIO I Virtual Fashion

Freelance 3D Virtual fashion designer (2 yrs 10 mos)

Director creativo / Fundador (3 yrs 6 mos)

Roberto Verino

3D fashion designer (2 mos)

ESDi Color LAB

Investigación textil y de tendencias (5 mos)

DRESSCODE FASHION BARCELONA SL

Junior fashion designer (11 mos)

Education

CLO3D at La tecnocreativa - Madrid

Grado at Politecnico di Milano

Grado at Universitat Ramon Llull

Curso de fotografía Digital e iluminación at Academia ACAI

Mar-Azul Guixà Couderc

Co-Founder

Barcelona, Catalonia, Spain9 yrs 1 mo experience

Most Likely To SwitchAI Enabled

Key Highlights

Co-founded a pioneering fashion-tech studio.
Expert in generative AI for creative communication.
Directed high-profile projects for leading fashion brands.

Stackforce AI infers this person is a Fashion-Tech innovator specializing in 3D and AI-driven content creation.

Contact

Skills

Core Skills

Creative DirectionGenerative Ai For MarketingProduct DevelopmentMarketing StrategyBrand Development

Other Skills

3D ModelingCLO3DDigital FashionAnimationBusiness-to-Business (B2B)Non-Fungible Tokens (NFTs)AR/VRArtificial Intelligence (AI)SalesCampaignsProject ManagementPrototypingTeam ManagementResearchFashion Design

About

Experience

Algoritcom

Marketing Director

Jun 2023 – Sep 2023 · 3 mos · Barcelona, Catalonia, Spain · Hybrid

Algoritcom builds a 3D Virtual Platform for sales, leisure, entertainment, and education. As Director of the Marketing Department, I focus on: Marketing Strategy, Brand Development, Market Research, Content Creation, Social Media Management, Creative direction, and Interdepartmental Collaboration.
Together with Andres F. Barrabés we are responsible for the Marketing Strategy that will be carried out by the entire department of graphic, sound and 3D designers, developing the most engaging and cutting-edge content.

Digital FashionTeam ManagementCreative DirectionProduct DevelopmentMarketing StrategyBrand Development

Trendimensional

Co-Founder

Jan 2021 – Present · 5 yrs 2 mos

Trendimensional is a fashion-tech company combining a creative agency (Studio) and a SaaS spin-off (Platform), focused on transforming how fashion brands create, communicate and prototype their collections through 3D and generative AI.
At Trendimensional Studio (since 2021), I direct the creative and art direction of the content, from 3D fashion campaigns to AI-driven storytelling for brands. I manage projects end-to-end, coordinate design and creative teams, and ensure the visual identity and storytelling are aligned with each client’s brand strategy.
At Trendimensional Platform (spin-off launched in 2023), I co-direct the development of our SaaS & AI tool that integrates virtual prototyping and automation into fashion design processes. I also manage the 3D fashion department, developing prototypes for the platform, and coordinate external 3D providers to guarantee quality and consistency.
On the business side, I co-manage the vision, business strategy and development in the short and long term. I also actively participate in startup growth activities: involvement in accelerators, pitching and presenting to investors, exploring strategic partnerships, and representing Trendimensional at international industry events.
In addition, I manage and develop the social and brand communication strategy across both Studio and Platform, building visibility and strengthening Trendimensional’s positioning in the industry..

3D ModelingCLO3DDigital FashionAnimationBusiness-to-Business (B2B)Generative AI for Marketing+9

Mar guixa studio i virtual fashion

2 roles

Freelance 3D Virtual fashion designer

Aug 2020 – Jun 2023 · 2 yrs 10 mos

I founded Mar Guixà Studio as the evolution of my first atelier, transitioning from bespoke garment design to one of the first studios in Spain specialized in 3D fashion and digital content creation. What began as a space for traditional and made-to-measure design quickly became a hub for experimentation with CLO3D and digital workflows, driven by my curiosity for new tools and more sustainable, agile design processes.
At Mar Guixà Studio, I:
Directed the creative and technical development of 3D garments, from digital fitting and avatars to high-quality renders, animations and immersive content.
Worked on projects for brands and designers including Kenzo, DRESSX, Digitalax, Roberto Verino and Sonia Carrasco.
Explored the frontiers of Web3, NFTs and the Metaverse, with digital pieces featured in Vogue, Paper, Coeval, Underlit, Elle, and exhibited in Digital Fashion Week New York, Art Basel Miami (DCENTRAL) and SPIN (Smart Products Infrastructure Network).
Advocated early on for the use of 3D in fashion, collaborating with universities and communities while experimenting with workflows that would later inspire my work at Trendimensional.

Product Development

Director creativo / Fundador

Mar 2017 – Sep 2020 · 3 yrs 6 mos

Before evolving into a 3D fashion studio, I founded Mar Guixà Atelier, a space dedicated to bespoke design for performances, shows and special events for individual clients. The atelier specialized in creating unique pieces tailored to artistic expression and stage needs.
At the atelier, I was fully involved in the end-to-end design and production process, including:
Concept and garment design for bespoke projects.
Pattern making and prototyping for custom fits.
Sewing and finishing of high-quality, one-of-a-kind garments.
Producing in small quantities with a focus on craftsmanship, detail and creativity.

Roberto verino

3D fashion designer

Jul 2020 – Sep 2020 · 2 mos · Madrid, Comunidad de Madrid, España

Internship collaboration with Roberto Verino and La Tecnocreativa, digitizing their Fall/Winter 2020 collection (Organic Rationalism). Simulating and animating various looks in 3D, runway-style for MBFWM.

Product Development

Esdi color lab

Investigación textil y de tendencias

Jan 2015 – Jun 2015 · 5 mos · Sabadell, Barcelona

Collaboration with ESDI Color LAB for sociocultural and trend research for two years. Development of textile and color trends for 2017.

Dresscode fashion barcelona sl

Junior fashion designer

Sep 2014 – Aug 2015 · 11 mos · Badalona, Barcelona

Internship and then junior designer to redesign the next women's spring/summer and fall/winter collections. Focusing on trend research, material selection, technical specifications, and prototypes.