Jul 2025 – Nov 2025 · 4 mos · Remote

• Back in the influencer marketing game with concepts, strategy & scripting - a little bit of supervision & a lot of execution :)
• A Green flag @ Greenroom Now :)

Feb 2024 – Apr 2025 · 1 yr 2 mos · Remote

• Chtrbox is an influencer marketing agency. Led the content team & managed strategy & scripts for influencer marketing campaign

Sep 2022 – Mar 2023 · 6 mos · Remote

• Consulted this non-profit for a brief period & raised funds over 2L for the fundraiser on GiveIndia
• Managed their social media, content strategy, presentations and scripts for events and conferences
• Managed to get a free radio spot on RedFM with Malishka on International Girl Child Day
• Since they wanted a full time resource after a point, I discontinued the association

Mar 2022 – Sep 2022 · 6 mos · Mumbai, Maharashtra, India · Remote

• Managed the social media calendar, influencer collabs and strategy for digital activities of the Foundation
• Managed the agency and other team members for regular activities
• Tried my best to drive impact but failed as efforts < results
• When your salary becomes a burden for the organisation, you know it’s time to quit :)

Dec 2021 – Present · 4 yrs 4 mos · On-site

Jan 2021 – Mar 2022 · 1 yr 2 mos · Mumbai, Maharashtra, India

• Created quirky content for social media and influencer marketing campaigns
• Ideated and strategised on client pitches
• Wrote scripts for accounts like Taj Mahal Tea, Horlicks Women’s Plus, MG Hector, Parachute, Bumble, Kwality Walls & so many more
• Also wrote the 5 Star Do Nothing - Crypto Rap for Ankur Warikoo

Jul 2017 – Present · 8 yrs 9 mos · Mumbai, Maharashtra, India

• Creativewala started out as a side hustle but is now a full-time pursuit with my venture into entrepreneurship
• Lead a team of writers and designers to manage content marketing needs of clients like Aptech, Citizen Industries, Alphabet Media, Cosa Nostraa, MAAC and many more
• Right from business development, hiring, training, account management, collections to building the organisation, I look after everything
• Copywriting and content strategy are my core competencies

Jan 2015 – Dec 2020 · 5 yrs 11 mos · Mumbai Area, India

• Managed the marketing and communications mandate for international business across Asia, Africa and Middle East
• Created content for marketing collaterals like ads, brochures, newsletters, emailers and more
• Managed the agency with tasks assigned on a daily basis
• It was a very supportive environment, they understood that mental health issue I was going through and offered a sabbatical that helped me recover in 2017

Jan 2014 – Jan 2015 · 1 yr · Mumbai, Maharashtra, India

• Got this job after a while and was my first time in advertising
• Wrote content for advertisements, brochures and flyers
• Social media content strategy and management were also a part of the role
• Wasn’t a big team, but learnt the basics of copywriting here

Oct 2013 – Oct 2013 · 0 mo · Mumbai, Maharashtra, India

• This was the most exciting stint where I dabbled with content, strategy and fun work culture
• Couldn’t get myself to be punctual and also couldn’t take a rude attitude of the CHRO hence was fired from the organisation
• In hindsight, I wasn’t ready to take up a job after the Disney debacle.
• After WATConsult, I feel I realigned myself to come to terms with the past and moved on

May 2013 – Sep 2013 · 4 mos · Mumbai, Maharashtra, India

• Worked on Disney Channel’s Kids Network supervising the PR agency
• Managed Campaigns, Events like the media junket for Hong Kong Disneyland, UTV Stars Walk of the Stars & Javed Jaffrey’s Ninja Warriors
• Was very new to the corporate world and its expectations, felt very stressed managing the pressure and the cut-throat culture
• Quit out of anxiety and depression, this could have been a sabbatical but at 23 you don’t bother much about other things than your gut feeling :)

Feb 2013 – Apr 2013 · 2 mos · Mumbai, Maharashtra, India · On-site

• Came back to PR after the Mid Day stint to revive my hope and get back the courage to work again
• It was a supportive agency with good mentors
• Crisscross is no longer operational now

Sep 2012 – Jan 2013 · 4 mos · Mumbai Area, India

• Got my byline at the age of 21 in special supplements of Mid Day circulated in Bandra-Andheri and South Mumbai
• The stories involved features, interviews, food stories and picture stories
• Travelled across Mumbai extensively to cover stories, click photographs and submit 8 stories every week (4 for each supplement)
• Worked for a brief period as I couldn’t manage the performance pressure, didn’t know much about how to cure a writer’s block and editorial calendars so quit out of anxiety

Feb 2012 – Aug 2012 · 6 mos · Mumbai, Maharashtra, India

• After googling for best PR agencies in Mumbai, got into CMCG without any degree but just a stack of poems and confidence
• Worked on press notes, media lists, newspaper tracking & making strategic presentations for pitches
• The organisation shut soon after as the founder moved on to dabble into the real estate space
• Moved on to Mid Day as I discovered my love and skill at writing

Oct 2011 – Dec 2011 · 2 mos · Mumbai, Maharashtra, India · On-site

• This was my first job after graduating in Economics. Failed at selling ULIPs and hence quit due to extremely low self-confidence and self-doubt