Jan 2022 – Jul 2023 · 1 yr 6 mos

• 𝐓𝐞𝐚𝐦 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 & 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲
• Lead and mentor an SEO team to develop and execute strategies that drive organic traffic and ROI.
• Define long-term SEO roadmaps aligned with business objectives.
• 𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐒𝐄𝐎 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧
• Conduct technical audits and resolve issues related to site architecture, page speed, and mobile performance.
• Implement schema markup, improve core web vitals, and ensure crawlability.
• 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 & 𝐎𝐧-𝐏𝐚𝐠𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧
• Collaborate with content teams to create SEO-optimised content.
• Perform keyword research, topic clustering, and optimise on-page elements (meta tags, headings, and internal links).
• 𝐎𝐟𝐟-𝐏𝐚𝐠𝐞 𝐒𝐄𝐎 & 𝐋𝐢𝐧𝐤-𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠
• Manage ethical link-building strategies to improve domain authority and acquire quality backlinks.
• 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 & 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠
• Track and analyse SEO KPIs (traffic, rankings, CTR, conversions) using tools like Google Analytics and SEMrush.
• Create performance dashboards and provide actionable insights to stakeholders.
• 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧 & 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧
• Work with cross-functional teams (developers, content, paid marketing) to ensure SEO best practices.
• Stay updated on SEO trends and leverage tools for automation and efficiency.

Jan 2021 – Jul 2023 · 2 yrs 6 mos

• 𝐎𝐫𝐜𝐡𝐞𝐬𝐭𝐫𝐚𝐭𝐞𝐝 𝐝𝐚𝐭𝐚-𝐝𝐫𝐢𝐯𝐞𝐧 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 by leveraging analytics to optimise 𝐒𝐄𝐎, 𝐏𝐏𝐂 and 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬, resulting in measurable growth in traffic, engagement, and conversions.
• Utilised 𝐚𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐚𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐭𝐨𝐨𝐥𝐬 (e.g., Google Analytics, SEMrush) to track key performance indicators (KPIs), monitor marketing funnel performance, and uncover actionable insights for campaign optimisation.
• Designed and implemented 𝐜𝐨𝐦𝐩𝐫𝐞𝐡𝐞𝐧𝐬𝐢𝐯𝐞 𝐫𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐟𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤𝐬 to provide clear visibility into campaign ROI, user behaviour trends, and attribution modelling.
• Led 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐬𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 and data analysis to enhance campaign targeting across digital channels, improving 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐚𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 𝐫𝐚𝐭𝐞𝐬 and 𝐫𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐦𝐞𝐭𝐫𝐢𝐜𝐬.
• Conducted in-depth competitive analysis and market trend assessments to benchmark performance, identify gaps, and implement forward-thinking solutions.
• Enhanced 𝐒𝐄𝐎 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 through precise keyword optimization, technical audits, and content performance analysis.
• Drove performance for 𝐩𝐚𝐢𝐝 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 across platforms (Google Ads, Meta Ads, LinkedIn Ads),
• Partnered with cross-functional teams (content, development, and creative) to align data insights with strategic objectives, enabling unified execution of omnichannel marketing campaigns.
• Developed and presented executive-level dashboards that visualised complex datasets, offering strategic recommendations to improve 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐣𝐨𝐮𝐫𝐧𝐞𝐲𝐬 and 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐑𝐎𝐈.

Aug 2019 – Jan 2021 · 1 yr 5 mos · Noida, Uttar Pradesh, India · On-site

• Developed and implemented 𝐚𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐒𝐄𝐎 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬, leading to a 45% 𝐲𝐞𝐚𝐫-𝐨𝐯𝐞𝐫-𝐲𝐞𝐚𝐫 𝐠𝐫𝐨𝐰𝐭𝐡 in organic traffic for high-competition keywords.
• Conducted 𝐭𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐒𝐄𝐎 𝐚𝐮𝐝𝐢𝐭𝐬, resolving site architecture issues, improving page speed, and optimising on-page content for better search engine performance.
• Performed comprehensive 𝐤𝐞𝐲𝐰𝐨𝐫𝐝 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡 and 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐠𝐚𝐩 𝐚𝐧𝐚𝐥𝐲𝐬𝐢𝐬 to drive targeted traffic, resulting in improved 𝐒𝐄𝐑𝐏 𝐫𝐚𝐧𝐤𝐢𝐧𝐠𝐬 and organic visibility.
• Managed 𝐝𝐚𝐭𝐚-𝐝𝐫𝐢𝐯𝐞𝐧 𝐒𝐄𝐎 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 and analysed key performance metrics using tools like 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 and 𝐒𝐄𝐌𝐫𝐮𝐬𝐡 to deliver actionable insights.
• Designed and executed successful 𝐥𝐢𝐧𝐤-𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬, ensuring ethical practices and high domain authority growth.
• Created and delivered 𝐒𝐄𝐎 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐫𝐞𝐩𝐨𝐫𝐭𝐬 and dashboards to stakeholders for tracking KPIs and ROI.
• Collaborated with cross-functional teams, including content, development, and marketing teams, to ensure alignment with business goals and SEO best practices.
• Integrated 𝐀𝐈 𝐭𝐨𝐨𝐥𝐬 to automate repetitive tasks, such as keyword research, reporting, and trend forecasting, improving team efficiency.