Apr 2025 – Present · 11 mos

• As a Go-To-Market Advisor for Marketing Advisory Board at Google, I share voice on the product features and users experience.

Jul 2024 – Present · 1 yr 8 mos

• Oversee stakeholder management and build relationships with the end customer and agencies.
• Own a portfolio of businesses by thoroughly understanding growth drivers, identifying opportunities for growth, managing risks, and building multi-quarter plans for achievement.
• Drive customer growth by delivering outstanding customer business experience and achieving customer business and marketing goals. Pitch and consult with customers proactively to support annual digital marketing discussions and budgets.
• Develop forward thinking, data-driven analyses and consultative recommendations that align with customer goals, and quantify high-impact opportunities with clear recommendations to present to customers.
• Build an in-depth knowledge of how Google advertising products work and can be used to help meet a wide range of marketing objectives.

Nov 2024 – Sep 2025 · 10 mos

• The Global Leadership Programme (GLP) provides MSc and MAcc Smurfit student participants with the opportunity to engage in a diverse range of co-curricular activities and events, allowing them to increase their readiness for professional success - both in recruitment interviews and in the workplace itself. I actively guide students in developing crucial professional competencies. My mentorship contributes to students' growth in both personal leadership capabilities and organizational effectiveness, with mentees reporting increased confidence in their career progression and leadership roles.

Nov 2023 – Mar 2024 · 4 mos · Ireland

• 100minds is a social enterprise project that brings together and mentors some of Ireland’s students and connects them with one cause to achieve big goals in a short space of time for the Children's Health Foundation in Ireland.

Sep 2022 – Jul 2024 · 1 yr 10 mos · Dublin, County Dublin, Ireland

• 🔑 Appointed to manage a multi-million-dollar marketing budget, optimizing spend across channels to achieve maximum ROI. Responsible for external webinar events for over 500 attendees.
• Led a team of 5 marketing professionals on partner side, overseeing all aspects of marketing strategy.
• Q3 FY23 125% Quota Achieved, companies up to 2000 employees( SMB to public listed agency)
• Developed and executed a high-impact social media strategy that resulted in a 50% increase in brand awareness.
• Implemented a comprehensive influencer marketing program, cultivating relationships with key industry influencers and resulting in a 40% increase in referral traffic and a 25% rise in conversions.
• Collaborated with the executive team to align marketing initiatives with overall business objectives, driving a 20% increase in revenue and a 15% improvement in market share.

Sep 2022 – Sep 2023 · 1 yr · Dublin, County Dublin, Ireland

• 🌟Team top performer. Employed as launching Pinterest's first Europe new business pilot program, my position was Account Executive + SDR + Senior PM. Key skills involved prospecting, cold calling, and marketing strategy negotiation.
• Led a team of 2 marketing professionals, providing guidance and mentorship in areas such as campaign planning, content creation, and digital advertising.
• Developed and executed integrated marketing campaigns that drove a 35% increase in lead generation and contributed to a 20% growth in annual revenue.
• Oversaw the rebranding initiative, including website redesign and updated messaging, resulting in a 40% improvement in brand perception and a 25% increase in outbound leads.
• Conducted market research and customer segmentation analysis to refine target audience profiles and inform campaign strategy.

Oct 2021 – Sep 2022 · 11 mos · Dublin, County Dublin, Ireland

• Activated the global biggest deal in SMB Pinterest (10M+). Managed and worked with a team of 4 to deal with Tier 1 advertising agencies in this position, my position is Agency Partner Manager + Agency Account Manager.
• Measure and optimize marketing campaigns and help clients identify and implement the best attribution model for their marketing efforts, overachieved 104% in Q4 2021, 250% in Q1, 112% in Q2 2022.
• Uncovering new upselling points, managing 100+ key accounts, and working toward set KPIs.
• Translate partner value across various levels by working with product, technical, and media teams.
• Technology stack including Gong, Tableau, Salesforce, Outreach, Linkedin Sales Navigator, Ringcentral, Lusha and Cognism.

Sep 2021 – Aug 2022 · 11 mos

• Mentoring Masters and Bachelors students from UCD on their career development, CV tips, and interview skills.

Dec 2020 – Aug 2021 · 8 mos

• Worked on a few projects through UCD while doing my Masters at UCD Smurfit Business School.
• Data Analysis : Utilize my analytical skills to interpret complex data sets, turning them into actionable insights that drive product strategy and development.
• Market Research: Conduct thorough market research to understand customer needs, industry trends, and competitive landscape.
• Product Development Support: Collaborate with cross-functional teams, including engineering, marketing, and sales, to ensure successful product development and launches. Hands-on experience with product launches during your studies will enable you to contribute effectively to all stages of the product lifecycle.
• Stakeholder Communication: Clearly communicate findings, insights, and recommendations to stakeholders, including team members and management, leveraging your experience in academic projects and product launches.

Apr 2021 – Oct 2021 · 6 mos · Dublin, County Dublin, Ireland

• Prepared and served a variety of deli items, ensuring quality and freshness for customers.
• Assisted customers in making selections based on preferences and dietary restrictions, providing expert knowledge of products and recommendations.
• Operated deli slicer and other equipment safely and efficiently, adhering to food safety and sanitation standards.
• Managed inventory and restocked deli products to maintain optimal levels, minimizing waste and ensuring product availability.
• Collaborated with the deli team to organize and execute promotional events, resulting in a 25% increase in deli sales during special promotions.
• 🌟Key Achievements:
• Implemented a new display arrangement for specialty cheeses, resulting in a 30% increase in sales and improved visual appeal.
• Received commendations from management for maintaining a high level of cleanliness and organization in the deli section.
• This section highlights your experience as a Deli Counter Associate, showcasing your skills in food preparation, customer service, and product knowledge. It also emphasizes your contributions to sales growth and maintaining a clean and organized deli section. Remember to customize it to reflect your specific experiences and accomplishments in the deli section role.

Nov 2020 – May 2021 · 6 mos · Dublin, County Dublin, Ireland

• The aim of Dell STEM Aspire Programme is to support female students in STEM area.
• As selected one of 32 participants in Ireland, and as the only international candidate. The Dell STEM Aspire Programme is a remarkable opportunity for personal and professional growth. By participating in this program, I gained invaluable experience and skills in the fields of Science, Technology, Engineering, and Mathematics (STEM). This initiative allowed me to enhance my problem-solving abilities, critical thinking skills, and collaborative mindset. Through various hands-on projects and mentorship, I developed a deep understanding of real-world applications of STEM concepts.

Oct 2020 – Feb 2021 · 4 mos · Ireland

• This is a fundraising challenge that I did with 47 selected participants in Ireland, raised €87,275 in 100 Days.
• In Sep 2020, with zero network connections and decided to make something meaningful: In order to help the sick children, here are the fundraising campaigns that I did :
• Nov 2020- Feb 2021: I did a 100days sea swimming & 400 km running challenge
• Nov 2020- Dec 2020: I hosted online language workshops, to provide people a chance to make friends from different cultures. In a one hour workshop, attendees can learn basic greetings in different languages
• 1st Jan 2021: New Year Sea Swimming challenge - before sunrise
• 9th Jan 2021: I did an online raffle and sponsored by 31 Dublin local stores, The prizes were worth more than €1000.
• Feb 2021: Coffee shop pop-in fundraise & Wrap up
• Below are some posters that you can check out for my fundraising projects.

Sep 2020 – Aug 2021 · 11 mos

• Organized activities for 51 students in the course during pademic, including coffee morning every Monday, cocktail Masterclass with The Blind Pig, Disco Bingo, and UCD Quiz, helping students to be connected during the pandemic.
• Collected feedback from students to program coordinator and professors. Interview with external examinator to improve the overall course study experience.
• Presented on UCD Smurfit Virtual Open Day targeting 300 new students, and recruiting.

Jan 2020 – May 2021 · 1 yr 4 mos

• I co-founded this small business coffee brand in 2020 during the lockdown, started in a 35-square-meter office in Ningbo, and created everything from zero. Websites and newsletters, coffee trucks in universities, offline workshops, and stockists across China and Thailand.
• Developed and executed a comprehensive content marketing strategy, resulting in a 40% increase in organic traffic and a 25% boost in lead generation.
• Oversaw the successful launch of a new product line, coordinating cross-functional teams and achieving a 30% higher-than-expected sales target in the first quarter.
• Implemented a customer segmentation strategy, leading to a 20% improvement in email open rates and a 15% increase in conversion rates.
• Led the rebranding effort, including logo redesign and messaging refinement, resulting in a 50% improvement in brand recognition within the target market.
• Conducted market research and competitor analysis to identify emerging trends and capitalize on untapped market opportunities.

Jan 2019 – May 2020 · 1 yr 4 mos

• Monitor and analyze online marketing and campaign performance data in order to suggest structural and editorial improvements that will optimize advertisement campaigns. Control editorial quality and consult with clients on campaigns.
• Leverage understanding of clients' websites and products to develop creative content for their text advertisements.
• Encourage advertisers to incorporate Google's variety of Return on Investment (ROI) oriented advertisement strategies. Build relationships with customers and educate them on new product features.
• Provide customer training and orientation on Google products such as Google Analytics. Provide excellent customer service to Google's advertisers and proactively and creatively identify and solve client problems.
• Learn and work with Google's ongoing development of advertiser products to maximize client campaign results. Optimize keyword lists and ads in order to maximize advertiser ROI.

Jan 2019 – Jan 2019 · 0 mo

• Collaborated with the marketing team to develop and execute customer engagement initiatives, including social media campaigns and email marketing efforts.
• Assisted in the creation of compelling content for Zara's social media channels, resulting in a 20% increase in follower engagement and a 15% rise in brand mentions.
• Conducted market research and competitor analysis to identify emerging trends and customer preferences, providing valuable insights for campaign planning.
• Supported the coordination of events and promotions to enhance customer loyalty, resulting in a 25% increase in repeat purchases among targeted segments.
• Assisted in the management of customer feedback channels, ensuring timely responses and fostering positive relationships with the customer community.
• 🌟Key Achievements:
• Developed and executed a customer survey campaign, garnering feedback from over 1,000 customers and providing insights that informed product development and marketing strategies.

Jan 2018 – Jan 2018 · 0 mo

• Provided strategic marketing guidance to a diverse portfolio of clients across industries, specializing in digital marketing, content strategy, and customer engagement.
• Conducted comprehensive marketing audits, identifying areas for improvement and implementing targeted solutions to optimize performance.
• Developed and executed customized marketing plans, resulting in a 30% average increase in lead generation and a 25% growth in customer acquisition for clients.
• Led workshops and training sessions to educate clients on best practices in digital marketing, content creation, and customer relationship management.
• Established and maintained strong client relationships, earning a reputation for delivering results-driven solutions and exceptional customer service.
• Affiliates
• Social Media
• SEO/PR
• Programmatic
• PPC
• Email Marketing