Alex Leo, mba

CEO

New York City, New York, United States10 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led Hellmann’s Super Bowl campaign with 40 billion impressions.
Executed viral marketing campaign winning 3 Clio Sports Awards.
Managed cross-functional teams for successful product launches.

Stackforce AI infers this person is a Marketing Professional with expertise in Consumer Packaged Goods and Brand Management.

Contact

Skills

Core Skills

Brand ManagementSports MarketingCampaign ManagementDigital MarketingMarketingProject ManagementContent ManagementMarketing StrategySalesClient Relations

Other Skills

AdvertisingSales Data ReportingPromotional PlanningPaid Media PlanningMedia CampaignsSocial Media ManagementShopper MarketingRetail OptimizationUser ExperienceDigital Properties ManagementGoogle AnalyticsWebsite AuditsBrand MarketingInnovation ManagementCommunication Strategies

Experience

Unilever

3 roles

Category Strategy & Planning Manager

Promoted

Oct 2025 – Present · 5 mos

Associate Brand Manager - Hellmann's & Maille

Dec 2023 – Oct 2025 · 1 yr 10 mos

Hellmann’s brand lead for all NFL, College Football & NASCAR partnerships, managing the brand’s sports marketing strategy & communications planning. This is inclusive of 10 football & 2 NASCAR IP partnerships
Core team lead for Hellmann’s 2025 Super Bowl ‘When Harry Met Sally’ campaign, earning over 40 billion impressions, reaching 108 countries globally & finishing # 8 in the USA Today Super Bowl Commercial Ad Meter Rankings
Project lead for the viral ‘Will Levis No. 8 Parfum de Mayonnaise’ campaign, garnering over 14 billion impressions, 1,300 pieces of top sports media coverage & winning 3 Clio Sports Awards
Responsible for all sales data reporting, promotional planning, paid media planning & advertising campaign execution

Brand ManagementSports MarketingCampaign ManagementAdvertisingSales Data ReportingPromotional Planning+1

Associate Brand Manager - Popsicle & Klondike

Mar 2022 – Dec 2023 · 1 yr 9 mos

Led agency teams to deliver media campaigns, social media community management & shopper marketing programs
As a project leader, partnered closely with cross-functional team (Supply Chain, Sales, Operations, Customer Development, Finance, & Marketing Innovation) to manage all Klondike & Popsicle operations
Executed retail optimization programs, including management and tracking of customer sell-in and ongoing execution
Managed all brand demand forecasting, sales data reporting & marketing investment

Media CampaignsSocial Media ManagementShopper MarketingRetail OptimizationSales Data ReportingMarketing+1

Colgate-palmolive

4 roles

Website Content Associate Manager

Aug 2021 – Mar 2022 · 7 mos

Partnered with cross-functional teams to ensure best-in-class user experience across Colgate-Palmolive owned digital properties
Managed all product information on brand websites, including product features, FAQs, reviews & purchase conversion functionality
Handled website Google Analytics reporting, sharing actionable insights with brand teams for improved website performance
Coordinator of quarterly website audits to ensure that latest brand priorities & content were featured on websites

User ExperienceDigital Properties ManagementGoogle AnalyticsWebsite AuditsDigital MarketingContent Management

Senior Brand Analyst

Sep 2020 – Aug 2021 · 11 mos

Managed all brand marketing activities related to Colgate’s professional whitening & sensitivity products
Responsible for bringing innovation to the product portfolio, handling go-to-market plans for new whitening technology
Led the development of communication strategies and marketing materials to help drive product awareness
Tasked with identifying key issues and drivers, and developing new sales growth strategies on an ongoing basis

Brand MarketingInnovation ManagementCommunication StrategiesBrand ManagementMarketing Strategy

Brand Analyst

Promoted

Sep 2018 – Sep 2020 · 2 yrs

Digital marketing team lead, managing all website content on Colgate’s dental professional website
Brand owner of digital marketing campaign efforts, partnering with agencies on the creative execution of advertising content
Led the launch of several new products, including Next Generation Colgate Total, the top toothpaste product in the industry
Received Colgate’s 2018 North America ‘You Can Make a Difference’ award for marketing campaign excellence

Digital MarketingCampaign ManagementProduct LaunchBrand Management

Brand Associate

Dec 2016 – Sep 2018 · 1 yr 9 mos

Created key briefing documents for agencies & worked with them on the development of creative content
Worked with cross-functional teams to implement promotions and projects that helped meet the brand’s objectives
Provided & presented post-promotion reports to the senior leadership team, sharing business growth & ROI figures
Coordinated operational & advertising efforts for Colgate’s participation in all North America dental conventions

Creative Content DevelopmentPromotions ImplementationReportingMarketingProject Management

Intersection co.

Advertising Sales Coordinator

Sep 2015 – Dec 2016 · 1 yr 3 mos · New York, NY

Advertising sales support role for the largest transit advertising company in North America
Direct point of contact for 50+ clients concerning all business facets outside of rate negotiation
Created business proposals, managed creative production process & led back-end reporting for all campaign

Advertising SalesClient ManagementBusiness ProposalsSalesClient Relations