Feb 2021 – Jun 2025 · 4 yrs 4 mos · San Francisco Bay Area

• Led vision, strategy, and execution for integrated creative initiatives by guiding internal designers, copywriters, and external agencies, ensuring that visual and verbal outputs aligned with broader brand strategy and contributed to high-quality consumer experiences.
• Drove brand integration following Google’s acquisition of Fitbit by creating scalable design systems, producing global brand guidelines, and securing executive alignment to ensure consistency for a worldwide audience exceeding 128M users.
• Oversaw creative direction for Google’s global third-party retail program, producing cohesive visual experiences across web, print, merchandising communication, and partner-driven campaign activations, ensuring clarity, consistency, and premium presentation.
• Directed photo shoots, managed cross-functional partnerships with sales, product, and UX/UI teams, and reinforced brand standards by advocating for rigorous creative consistency across all consumer-facing assets and touchpoints.
• Maintained a continually updated AI tools index to evaluate emerging creative technologies, using ongoing experimentation to identify solutions that lower production costs, accelerate ideation cycles, streamline asset creation, and expand creative possibilities.
• Applied advanced prompt engineering to translate complex creative concepts into precise AI-generated outputs, including directing photoshoot-style image generation, defining detailed lighting and composition parameters, and executing high-volume batch edits.
• Leveraged AI-driven design and workflow optimization methods to compress early web-design phases, generate wireframes and UI components at speed, and rapidly prototype functional experiences.

Dec 2020 – Feb 2021 · 2 mos · San Francisco Bay Area

Apr 2020 – Dec 2020 · 8 mos

• Led the evolution of Huckberry’s brand identity by defining a unified creative direction across digital, print, and customer marketing channels, helping the company establish a strong and differentiated presence in the competitive men’s retail landscape.
• Directed internal and external creative partners in developing high-performing CRM campaigns, driving impactful communications for a subscriber base of over one million and elevating retention and engagement through refined design systems.
• Mentored and developed a high-performing design team while introducing streamlined workflows and scalable processes that enhanced production efficiency and strengthened collaboration across marketing, e-commerce, and editorial teams.
• Oversaw the end-to-end creative output across all brand channels, ensuring stylistic consistency, elevating visual storytelling, and aligning design decisions with broader business and marketing priorities.
• Provided creative leadership for major content initiatives including a company blog redesign, high-impact promotional campaigns for Black Friday and Cyber Monday, and social-first content direction for an audience exceeding 600K followers.

Jul 2018 – Apr 2020 · 1 yr 9 mos

Jul 2017 – Jul 2018 · 1 yr · San Francisco Bay Area

• Directed all brand-level visual communications by producing refined creative assets across packaging, signage, digital content, promotional materials, and environmental graphics for an iconic design-driven brand with 4 exclusive retail locations.
• Led creative development for a full website redesign in partnership with an external agency, shaping structure, visual systems, and ongoing content strategy to modernize digital presence while preserving brand heritage.
• Managed and mentored a team of in-house and contract designers, establishing high production standards and ensuring timely delivery of multi-channel creative assets across diverse customer touchpoints.
• Provided art direction for photo shoots, product releases, in-store events, and special brand experiences, ensuring alignment with architectural, artistic, and craft-driven values central to the company’s identity.
• Oversaw creative direction for major promotional events drawing 300–400 attendees, delivering comprehensive visual systems, signage, and collateral that elevated the experiential quality of flagship brand moments.

Mar 2016 – May 2017 · 1 yr 2 mos · San Francisco Bay Area

• Ensured cohesive creative execution across digital, print, and retail channels by designing high-impact visual assets that supported brand positioning and aligned with ongoing product, content, and marketing initiatives.
• Directed a multidisciplinary creative team including a designer/photographer and copywriter, coordinating visual and verbal outputs that strengthened consumer engagement across national retail locations and online channels.
• Partnered closely with e-commerce, sales, product, retail, and executive teams to create creative content that supported product launches, enhanced merchandising clarity, and improved storytelling across digital platforms.
• Collaborated with an external agency to redesign the company’s website, developing modern visuals, layouts, and content assets that elevated the digital brand presence and improved customer interaction.
• Led the planning and design of high-volume email marketing campaigns by producing two to three weekly deployments, ensuring creative consistency and measurable improvements in engagement and conversion.

Jun 2015 – Mar 2016 · 9 mos · San Francisco Bay Area

• Maintained strong brand consistency by developing design assets across product, retail, marketing, and sales channels, supporting visual alignment for a rapidly evolving consumer electronics brand.
• Directed internal and external creative contributors by managing designers, programmers, and production partners while maintaining coordination with more than 30 cross-functional stakeholders to deliver integrated creative solutions.
• Designed and produced high-visibility creative assets for product launches, packaging programs, retail displays, trade show exhibits, and digital campaigns, supporting multi-channel visibility for key product initiatives.
• Managed budgets ranging from $50K–$80K to support the launch of major wireless headphone products, overseeing resource allocation, vendor coordination, and creative production to deliver polished and strategically aligned campaigns.

Apr 2014 – Jun 2015 · 1 yr 2 mos · San Francisco Bay Area

Sep 2011 – Apr 2014 · 2 yrs 7 mos · San Francisco Bay Area

Sep 2003 – Dec 2008 · 5 yrs 3 mos