Piers Spencer-Phillips

Co-Founder

Pullach im Isartal, Bavaria, Germany26 yrs 3 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Led design for over 500 bike models annually.
  • Expert in branding and marketing strategies.
  • Strong leadership in creative direction.
Stackforce AI infers this person is a Creative Director specializing in branding and design for the transportation industry.

Contact

Skills

Core Skills

Team LeadershipDesign StrategyBrandingMarketingMarketing StrategyOnline MarketingGraphic Design

Other Skills

Product VisualizationCollaborative WorkLeadership3D VisualizationTrend ResearchBike designDesignArtificial Intelligence (AI)Unreal Engine 4StrategyGlobal Cross-Functional Team LeadershipCommunicationBusiness DevelopmentBlenderAdobe InDesign

About

Brand / Design / Communication

Experience

Hdcm

3 roles

Co- CEO & Founding Partner Haibike Design Center Munich GmbH

Jul 2022Present · 3 yrs 8 mos

  • HDC-M is a multi-disciplinary design studio based in Munich, working for a variety of brands in the transportation industry.
  • We are researchers, strategists, industrial designers, graphic designers, color specialists, 3D modelers, photgraphers, visualisers and dreamers, united by a passion for creating products which build strong brands through having a positive impact on peoples lives.
  • My main focus as CO- Ceo of HDCM is to build, manage and direct a fast growing team to take care of the Color, trim and Graphics for Haibike, Winora, Ghost, Lapierre and Raleigh.
  • Our roles and responsibilities include research, strategy, concepts, design, visualisation (2D &3D), decal files and sample reports for a wide range of bikes.
  • We are constantly evaluating, updating and optimising our processes to best serve the needs of our clients in order to manage the CTG design and production of over 500 different models a year.
  • There is never a dull day on the job and I feel blessed to be able to work in such a great industry, designing products which have a positive impact on peoples lives.
  • In the last years I have become a huge advocate of using first principles thinking as a mental framework for operating, along with a strong focus on a positive growth mindset.
Team LeadershipDesign StrategyBrandingProduct VisualizationGraphic DesignCollaborative Work+11

Co- CEO & Founding Partner Haibike Design Center Munich GmbH

Promoted

May 2017Present · 8 yrs 10 mos

  • Brand, design and communication for Haibike.
  • Responsible for the creative lead of all CTG (Color, trim and Graphics), visualisation for multiple Accell brands and working on some brand and communication topics.
Business DevelopmentMarketingBrandingStrategy3D VisualizationBlender+9

Founding Partner

Feb 2016Apr 2017 · 1 yr 2 mos

  • www.hdc-m.com
  • www.facebook.com/HDCMunich
  • Design, strategy and marketing for Haibike.
  • Responsible for the creative lead of all CTG (Color, trim and Graphics), as well as managing the New Media budget, planning and overseeing video and Marketing projects, various other Design and Marketing tasks and helping to build a strong team at HDCM.
Marketing StrategyBrandingGraphic DesignTrend ResearchStrategyMarketing+1

Bmw group

Freelance Designer

Apr 2015Jan 2016 · 9 mos · Munich Area, Germany

  • Worked as a Freelance Designer for BMW Motorrad in München (amongst other clients at that time). Specifically on the BMW G310 Concept Stunt bike, The Mi:5 S1000R and the BMW HP4 RACE.
Graphic DesignAdobe InDesignCollaborative WorkAdobe IllustratorTrend ResearchStrategy+7

Kiska

Creative Director / Senior Designer

Oct 2007Mar 2015 · 7 yrs 5 mos

  • My main focus in the last few years at KISKA was to take the Creative lead for the KTM and Husqvarna motorcycle production color, trim and GFX / Powerwear and to help manage a small team to see projects from concept through to production.
  • During my years at KISKA I also worked regularly with the communication and marketing departments to create print, video and online campaigns.
Team LeadershipDesign StrategyGraphic DesignCollaborative WorkTrend ResearchStrategy+5

Leo burnett, frankfurt

Senior Interactive Designer

Sep 2005Sep 2007 · 2 yrs

  • I was headhunted and persuaded to move to frankfurt to work on the Marlboro racing account, specifically to design websites for the Russian and South American markets, but I also did some work for various print campaigns. Went on to work on winning pitches for Harmon Kardon and other brands.
Graphic DesignAdobe InDesignCollaborative WorkAdobe IllustratorTrend ResearchStrategy+7

Fox head, inc. california

Interactive Creative Director

Jul 2004Jul 2005 · 1 yr

  • Designed and developed the new www.foxracing.com and also many micro-sites for different product launches. Also worked on the Design direction for catalogs, various POP, in-store posters, their 80sq ft exhibition design for the San Diego show and a range of different magazine advertising.
Global Cross-Functional Team LeadershipCommunicationGraphic DesignBrandingMarketingCollaborative Work+2

Alpinestars

Designer, Online Content Manager

May 2001Jun 2004 · 3 yrs 1 mo · Italy

  • Designed, developed and coded three different versions of www.alpinestars.com over 3 years (yes it was possible to do that as one person back then!) and many different product micro-sites.
  • Other tasks included advertising material, catalog and apparel design.
CommunicationMarketing StrategyBrandingGraphic DesignCollaborative WorkTrend Research+1

Derestricted

Founder

Jan 2000Present · 26 yrs 2 mos

  • Now just on IG @derestricted // DERESTRICTED.com WAS a reliable and frequently updated source for exclusive news, photos and videos related to motorcycle and bike culture, with 150,000 - 250,000 page views a month, and a total of over 2 million views last year.
  • By covering not only the sports of Supercross, Motocross, Enduro and Rally, as well as bike design, custom and classic motorcycle culture, and the crossover bicycle sports we appeal to a broad demographic united through a passion for 2 wheels.
  • We also have a rapidly growing number of fans on Facebook (Close to 400,000 at the time of writing) who are directed to DERESTRICTED.com whenever any big posts are made, and over 27,000 highly involved individuals on the DERESTRICTED Instagram feed which is fed into the main website.
  • We provide good quality and often exclusive photos of the most exciting Street and offroad bikes in the world.
  • We visit all of the major bicycle, snow sports and motorcycle shows and races. We also ride MX, Street bikes and Mountain bikes as often as possible, providing a wealth of content to post and the ability to test and review bikes and products.
Online MarketingMarketing StrategyPhotographyCollaborative WorkGraphic DesignBranding+1

Education

Aiglon College

English

Sep 1993Jul 1995

Sheffield Hallam University

BA (Honours) — Industrial design and Technology

Jan 1996Jan 1999

Charterhouse School

GCSE ‘s

Jan 1990Jan 1993

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