Mar 2020 – Dec 2022 · 2 yrs 9 mos · Mumbai Area, India

• Leading Retention Marketing strategy & revenue for Nykaa Fashion
• Built the Annual Operating Plan for Nykaa Fashion marketing across mass media, digital and CRM channels
• Optimized channel spends, defined annual targets & YoY channel growth
• Analysed cohorts to predict revenue, order & customer split for new & repeat users
• Spearheaded segmentation strategy based on customer lifecycle brand premium, positioning and
• geography
• Delivered 200% increase in revenue contribution from CRM
• Expanded to triggered campaigns across the funnel from browsing to add to cart and post-purchase
• Worked with product teams to increase in-app/in-site channels for marketing communication
• Improved 3 month repeat rate by 33% and 6 month by 38% through focused past buyer campaigns
• Achieved 40% reduction in burn/order, 1.8x higher order value, 1.5 higher order size & increased orders with coupons to 16% from 9% with only a 0.04% increase in burn % through a tiered coupon structure

May 2019 – Jan 2020 · 8 mos · Bengaluru Area, India

• Managing revenue for an INR 30M monthly (15%+ month on month growth) business across online and offline sales channels through cross-functional collaboration with 3P brands, product, finance, marketing and channel teams
• Launched a multi-brand app-based grocery platform for Cure.Fit in collaboration with product, operations and finance
• Developed GTM - launch areas, digital marketing strategy, CRM initiatives, sale calendar and creative design language
• Worked on the product roadmap - user facing navigation, vendor central, monetization elements and merchandising tools
• Created a playbook for packaged food launches to drive 1st month sales – in-app promotion, CRM plan, social media plan
• Collaborated with operations to improve availability of packaged foods improving sales by ~3M/month
• Developed availability and inventory metrics for the packaged foods business
• Identified target markets using factors such as sales potential - worked with operations and brands to improve fill rates
• Increased sales by 10% by increasing inventory and reducing breadth of products for cafeteria sales via rotational menus

Jul 2016 – Feb 2018 · 1 yr 7 mos · Hyderabad Area, India

• Managed a USD 20M+/year book of business via end to end account management which included campaign strategy, product pitches and optimization for industry leaders across travel, retail, fitness, and F&B verticals over the DoubleClick Bid Manager
• Key Achievements
• Promoted within 15 months of joining the team (3 of 50+ members) compared to an average of 24 months
• Awarded Spot Bonus for executing organization wide (3 countries, 800+ members) initiatives for ‘GoogleGeist’ - Google’s employee survey (30 out of 500+ employees)
• Digital Marketing and Account Management
• Increased client engagement for a dormant account in the hospitality industry by undertaking 360 ͦ analysis of client to understand objectives and define KPIS through category research and weekly client calls. Drove cost decreases of 250%+ for website visits and 40% for room bookings via recommendations
• Increased account spends by 15% and decreased cost per membership by 80% for a fitness client in 6 months by pitching for video & local campaign budgets and developing optimizations based on audience profile, websites, demographic and keyword analysis
• Planned campaigns to differentiate between awareness and consideration consumers in the marketing funnel for a retail client
• Industry and Product Knowledge
• Started ‘Glimpses of the Ad World’ - a newsletter covering latest marketing technology news and ad campaigns
• Certified in DoubleClick Bid Manager and Google AdWords by Google Academy for Ads (2017)

Aug 2015 – Jul 2016 · 11 mos · Hyderabad Area, India

• Supported recovery of 5000+ Gmail accounts through case analysis with 100% quality and supported vendorization of the operations.
• Received Spot Bonus for developing global new recruit training for 1:1 Care Teams (10 of 200+ employees)
• Aided vendorization of the 2SV team by identifying loopholes in account recovery policy and reducing documentation by 55%

Jun 2015 – Aug 2015 · 2 mos · Gurgaon, India

• Sourced, curated and updated information of over 800+ restaurants to help users derive maximum value from information
• Leveraged Google Maps API for mapping and creating delivery areas to ensure an on-time launch of Hyderabad and Chennai

Jan 2015 – Feb 2015 · 1 mo · Gurgaon, Haryana

• Published a primer on the Education Sector in India - regulation, mode of entry and investment opportunity for foreign institutions
• Presented findings to the Partner and Senior Vice President of the International Tax and Regulatory team

Jul 2013 – Jan 2014 · 6 mos · New Delhi Area, India

• - Led a sales team of 15 for International Student Exchange Programs – responsible for training, appraisals and mentorship – leading to INR 500K+ in sales and delivery of 50+ exchange programs

May 2013 – Sep 2013 · 4 mos · New Delhi Area, India

• - Led a team of 8 to create a fundraising pipeline for 2013 events raising in INR 1M+ in cash & kind (vs INR 700K in 2012)

May 2013 – Sep 2013 · 4 mos · New Delhi Area, India

• Helped conceptualize, plan and execute Synapse 2013
• The event aimed to increase Corporate engagement with the youth

Apr 2013 – Jul 2013 · 3 mos · New Delhi Area, India

• Led a team of 4 to drive sales of International cultural exchange programs for AIESEC in Delhi University
• Awarded Best New Recruit by the AIESEC in Delhi University Executive Board

Jan 2013 – Apr 2013 · 3 mos · New Delhi Area, India

• Drove sales for AIESEC's International Cultural Exchange Programs
• Awarded Best New Recruit at the induction conference by AIESEC India excecutive board

Apr 2009 – Sep 2010 · 1 yr 5 mos · New Delhi Area, India

• - Taught jazz as a probationer and company member at DanceWorx Delhi