Apr 2023 – Jul 2024 · 1 yr 3 mos

• Led the Brand Experience, driving initiative to growth brands revenue and providing convenience:
• Increased GMV per brand (+8%) by increasing the % of brands (+45%) with their entire catalogue imported on Ankorstore.
• Migrated from a category tree toward a taxonomy system, enabling a better browsing experience for retailers and increasing “browsing to add to cart” by +20%.
• Designed an advertisement system for Brands (pay for visibility) which accounted for 3% of Ankorstore
• revenue.
• Led the revamp of the contact management tool to maximise “supply to demand” referral and push reorder behaviours, one of the main pillars of 2024 strategy.

Jul 2022 – Apr 2023 · 9 mos

• Led the Catalogue Growth tribe that consists of 4 squads:
• Automated pipelines for scraping, enrichment & qualification to deliver 5000 leads weekly to sales teams (Lead Generation squad)
• Led the discovery of and launched a self-onboarding tool for brands, automating a previously manual process and enabling scalable brand acquisition (Onboarding squad)
• Enhanced brand performance by allowing brands to efficiently manage their storefront & products (catalogue and inventory) on Ankorstore through self-serving on Brand BO, replacing a manual process and enabling a scalable catalogue & inventory management (Catalogue management squad)
• Improved convenience with inventory & catalogue synchronisation capabilities with other CMS, resulting in 20% of integrated GMV (Integrations squad)

Sep 2021 – Jun 2022 · 9 mos

• First Growth PM. Structured Growth Product team & supported migration from a Growth team to Product Growth & Marketing Growth teams
• Design & implementation of Product & Marketing offer systems
• Scaled “demand to supply” referral from 8% to 41% of leads

Jun 2020 – Sep 2021 · 1 yr 3 mos · Levallois-Perret, Île-de-France, France

• Governance & Projects Lead on Data Excellence
• Creation & Scale of Data Excellence Operations service to support Doctolib growth

Apr 2019 – Jun 2020 · 1 yr 2 mos · Région de Paris, France

• CRM vision & strategy definition with COMEX
• Leading design & implementation of tech & data solution for CRM
• Creation & automation of operational tools: dynamic segment, flows, triggering & behavioural vouche

Mar 2018 – Jun 2020 · 2 yrs 3 mos · Région de Paris, France

• Product Owner Tracking: Design & optimisation of architecture to collect browsing data and of a JS tag manager (handle internal & external trackers & enables AB testing)
• Conversion strategy (pricing, ranking, search) with COMEX
• Design & scaling of pricing, ranking & cross-selling tooling

Jan 2016 – Jul 2016 · 6 mos · Tate, Georgia (US) and Saint-Sébastien, QC (Canada)

• Design of a packaging & shipping solution for LTL (less than truckload)
• Optimisation of vertical cutting speeds for natural stone blocks
• Design of attachment system for forklifts

Jul 2015 – Dec 2015 · 5 mos · Région de Paris, France

• Mechanical design of an ERS (Emergency Restauration System).
• Analysis & optimisation of the ERS application protocol, training of emergency troubleshooting teams.

Apr 2014 – Jul 2014 · 3 mos · Région de São Paulo, Brésil

• Analyse de solutions existantes et recherche de nouvelles solutions pour corriger le phénomène VIV (“Vortex-Induced Vibrations”).

Jan 2011 – Jan 2011 · 0 mo

• Creation of a website for the regional winegrower’s Association Cru Corbières-Boutenac