Sally Niu

CEO

Canada8 yrs 6 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Led AI hiring platform to multimillion-dollar ARR in under a year.
Expanded total addressable market by $30B through strategic initiatives.
Mentored PMs in building production-grade AI products.

Stackforce AI infers this person is a SaaS and HR Tech expert with a focus on AI-driven product strategies.

Contact

Skills

Core Skills

Ai Product StrategyProduct-led GrowthCustomer Acquisition

Other Skills

AI EvalAI AgentsGenerative AIOnline MarketplaceBlockchainMachine Learning AlgorithmsMobile Application DevelopmentProduct-Market Fit ExpansionOnboardingBusiness-to-Business (B2B)Customer RetentionMonetizationCustomer Relationship Management (CRM)A/B TestingConversion Optimization

About

I build AI products that deliver measurable revenue — not demos. Most recently, I took a multi-agent AI hiring platform from idea to multimillion-dollar ARR in < 1 year, owning vision, execution, and pricing. I also led responsible AI and compliance to drive global enterprise adoption. Previously, I expanded TAM by $30B, 2x algorithm performance, and led monetization & PLG across SaaS and marketplace products. I'm also a mentor on Maven's top AIPM course, helping PMs build real, production-grade AI.

Experience

Braintrust

3 roles

Head of Product

Promoted

Mar 2026 – Present · 0 mo

Principal Product Manager

Promoted

Apr 2025 – Mar 2026 · 11 mos

AI EvalAI AgentsAI Product Strategy

Product Manager

Mar 2024 – Apr 2025 · 1 yr 1 mo

Reimagining recruiting and how work can be done through GenAI.
Building real-world token use cases to empower the Braintrust community.

Generative AIOnline MarketplaceBlockchainAI Product Strategy

Instawork

Product Manager

Nov 2021 – Sep 2023 · 1 yr 10 mos · San Francisco, California, United States · On-site

Instituted a new product pillar, expanding the total addressable market by 4X.
Engineered a recommendation system to automate new business/ worker pairing, significantly improved the matching algorithm performance and the operational efficiency for the AM team.
Integrated machine learning with worker education and policy adjustments, reducing new worker misconduct by a significant percentage while maintaining fair work access.
Spearheaded two 0-1 products, resulting in substantial savings for the company.

Online MarketplaceMachine Learning AlgorithmsMobile Application DevelopmentProduct-Market Fit ExpansionAI Product Strategy

Uporder

Product Manager

Jun 2020 – Nov 2021 · 1 yr 5 mos · Remote

Led a Product-Led-Growth transformation amid a successful merger.
Restructured the pricing model to usage-based, boosting free-to-paid conversions.
Drove a double-digit lift in self-serve activation.
Developed a versatile analytics dashboard for both novice and power users to boost retention.

Product-led GrowthOnboardingBusiness-to-Business (B2B)Customer RetentionMonetization

Smile.io

Demand Generation Specialist

Oct 2019 – Apr 2020 · 6 mos · Kitchener, Ontario, Canada · On-site

Designed and A/B tested a new signup flow to improve web and app store conversion, resulting in record-breaking installs.
Orchestrated rapid experiments across 7 acquisition channels to attain profitable CAC.
Integrated a data enrichment API into Hubspot CRM and implemented segmentation to boost lead conversion and account retention.

Customer AcquisitionCustomer Relationship Management (CRM)A/B TestingConversion OptimizationApp Store Optimization

Boiron group

Marketing Manager

Oct 2017 – Sep 2019 · 1 yr 11 mos · Toronto, Canada Area

Founded the marketing team, hiring and managing a team of four.
Instituted a multi-channel marketing system to fuel the sales pipeline.

Customer AcquisitionMarketing StrategyCross-functional Team LeadershipSearch Engine Optimization (SEO)

Freelance

Freelance Marketing Consultant

Jan 2017 – Feb 2018 · 1 yr 1 mo · Toronto, Canada Area

Developed marketing plans for Data, EdTech and P2P startups to amplify product distribution.
Managed acquisition campaigns across PPC, social, and influencer, reducing CPA by 45%.

Customer AcquisitionBusiness-to-Business (B2B)