Vanita Singh

CEO

Pune, Maharashtra, India12 yrs 6 mos experience

Highly Stable

Key Highlights

Led brand transformation for legacy businesses.
Expert in omnichannel marketing strategies.
Strong track record in brand identity development.

Stackforce AI infers this person is a Brand Strategy and Marketing expert in the FMCG and EdTech sectors.

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Skills

Core Skills

Brand ManagementMarketing StrategyCommunicationsClient RelationsEvent Management

Other Skills

Brand Launch & GTMBrand IdentityE-commerce & Q-CommerceIntegrated MarketingOmnichannel ConsistencyExecutive BrandingCross-functional LeadershipExport GrowthBrand identity developmentEvent conceptualizingCommunity developmentResearch analysisInternal CommunicationProduct launchesSponsorship strategy

About

We are a Fractional CMO and Brand Strategy consultancy focused on helping businesses build meaningful, impactful brands that drive growth — in India and around the world. As strategic partners, we offer deep expertise in brand positioning, marketing leadership, and go-to-market execution strategies that accelerate sales pipelines and fuel sustainable expansion. Our mission is simple: Making India Shine — Globally. We work across three key verticals: Legacy & Family-Owned Businesses: We help Indian legacy brands modernize their narratives, reimagine their positioning, and scale beyond borders while staying true to their roots. Education & EdTech: We partner with institutions and education-first brands to shape the future of learning — building trusted education brands that inspire, engage, and grow globally. Emerging & Global Brands: We collaborate with visionary startups and international businesses looking to enter or expand within the Indian market, helping them localize authentically while scaling globally. We don’t just market. We architect brands that endure, evolve, and excel—driving measurable impact that propels your business forward. Ready to scale your story? Let's connect and co-create your global breakthrough.

Experience

Self-employed

Fractional CM0

Jul 2025 – Present · 8 mos · Mumbai & Pune · On-site

The jairaj group

Global Head - International Business & Marketing Communications

Jun 2022 – Jul 2025 · 3 yrs 1 mo · Pune District, Maharashtra, India · Hybrid

As the Global Head of Marketing & Communications at JAIRAJ Group, I have led the strategic brand transformation of a legacy business, driving the company’s strategic entry and growth in the FMCG consumer space.
Key Highlights:
Brand Launch & GTM: Led end-to-end brand development — from market research and identity creation to go-to-market execution across domestic and global markets.
Brand Identity: Developed cohesive visual and verbal identity, including packaging, tone of voice, and brand guidelines.
E-commerce & Q-Commerce: Managed D2C website and platforms like Amazon, Flipkart, and Zepto — optimizing operations for growth.
Integrated Marketing: Executed omnichannel campaigns (Meta, Google, influencer & content marketing) to drive awareness, engagement, and sales.
Omnichannel Consistency: Aligned brand presence across D2C, exports, trade shows, and social platforms.
Executive Branding: Handled personal branding and thought leadership strategy for the company Director on LinkedIn.
Cross-functional Leadership: Acted as key liaison across internal teams, agencies, and export partners.
Export Growth: Supported B2B and export expansion through tailored packaging, messaging, and trade partnerships.

Brand Launch & GTMBrand IdentityE-commerce & Q-CommerceIntegrated MarketingOmnichannel ConsistencyExecutive Branding+4

Self-employed

Cosultant

May 2017 – May 2022 · 5 yrs · Pune/Pimpri-Chinchwad Area

Consulting Organizations and Individuals on the following:
Brand identity development & Internal Communications
Developing and delivering Marketing and Communications strategy and
materials
Event Conceptualizing and Execution in the capacity of a project head
Establishing goals for campaigns and ideating to meet the desired objectives
Community development and management - Developing and Managing promotional campaigns in the Co living space
Collaborating with teams to define, strategize and implement marketing and web strategies
Organized and analyzed primary and secondary research to understand industry, market and company trends
Looking at the Covid-19 fallout and addressing opportunities that will come out of this in the future

Brand identity developmentMarketing strategyEvent conceptualizingCommunity developmentResearch analysisBrand Management+1

Volkswagen group

Manager, Group Communications

Jan 2011 – Jun 2012 · 1 yr 5 mos · Pune/Pimpri-Chinchwad Area · On-site

· Internal Communication for the plant - Working and consulting regularly with
cross-functional teams across the company, particularly with Marketing, HR, Product and
Business Development.
· Conceptualizing and Executing product launches and events
· Interaction with Volkswagen AG and implementing global concepts in India
· Representing the Chakan plant in discussions with Volkswagen AG to ensure our
position is reflected in priorities and communication objectives are met
· Prioritizing and Conceptualizing Group Sponsorship strategy and its implementation
· Managing Relationships with External constituents like Industry associations,
Government policy, Trade unions & advocacy

Internal CommunicationProduct launchesSponsorship strategyRelationship managementCommunicationsMarketing Strategy

Fountainhead

Manager, Client Servicing

Nov 2006 – Dec 2010 · 4 yrs 1 mo · Mumbai Metropolitan Region · On-site

Specialized in Brand activation, Research & Strategy
· Responsibility of Team targets
In charge of Company Newsletter and External Communications
Conceptualized and Executed Domestic & International Events
Supervised Business Development initiatives
Streamlined Vendor management and improved Delivery deadlines

Brand activationResearch & StrategyEvent executionClient servicingBrand ManagementClient Relations

Encompass media group

Sr Account Executive, Client Servicing

Jan 2004 – Jul 2006 · 2 yrs 6 mos · Mumbai Metropolitan Region · On-site

· Managed Domestic and International events
· Conceptualized and Implemented BTL Marketing campaigns
· Streamline Vendor deliverables

Event managementBTL marketing campaignsVendor managementEvent ManagementMarketing Strategy

Wysiwyg communications

Account Executive, Client Servicing

Apr 2003 – Jul 2004 · 1 yr 3 mos · Greater Kolkata Area · On-site

Responsible for Business Development and Servicing existing clients
Conceptualizing and Executing Product branding solutions and translating it to external & internal communication Eg: Annual report, Brochures, product manuals, product packaging, presentations, employee communication

Business DevelopmentProduct brandingClient servicingClient RelationsBrand Management