Nov 2025 – Present · 4 mos · Hybrid

• I went from unpredictable income to 100% inbound in under 3 months.
• (All through LinkedIn)
• In 2023 I started as an UX consultant in B2B SaaS.
• As with many consultants, that looked like this:
• 1. Chasing new clients for 2 months
• 2. Handling fulfillment for 3 months
• 3. After fulfillment: crickets
• And the whole cycle would repeat itself again.
• Can’t tell you how much I hated the stress.
• I was thinking about work 24/7 and became a big ol’ grumpy husband/dad, which frustrated me even more.
• "What if I'd go back to my old job?"
• Hell effin' no.
• So I changed how I operated:
• I became a PLG specialist vs. a B2B generalist.
• I started solving 1 problem vs. many problems.
• I started sharing content around #1 and #2.
• In less than 3 months, I had:
• 4X’d my revenue
• Built a 100% inbound business
• Doubled my followers on LinkedIn
• I worked with clients like ProductLed, Matterhorn, and Passguard.
• Instead of chasing clients, I attracted them with my content.
• Then inquiries changed:
• “I really love your content.
• Is this something we can do together?
• I want to get more clients from LinkedIn.”
• Then I realized:
• Most SaaS consultants have the skill
• They have the track record
• They have the results
• But ideal customers have NO clue they exist.
• And LinkedIn isn't working for them (yet).
• That's when I created the B2B Content Roadmap:
• 1. 3 months of co-creating content
• 2. Access to my DM Conversion System
• 3. Visual assets that make your offer a no-brainer
• I'm opening 3x spots (1-on-1) for consultants who want to plug into my systems, co-create high-converting content, and get access to my full content library (including infographics and carousels).
• Designed to attract buyers AND followers.
• No course or theory-only. We create and win together.
• If that sounds interesting, DM me “B2B” and I’ll send you a short doc with the details (no commitments at this stage).

Mar 2024 – Nov 2025 · 1 yr 8 mos · Hybrid

• I launched my first SaaS startup, and it skyrocketed
• Then User Onboarding killed it.
• I started out building the product myself because I needed a solution that didn’t exist. After months of hard work, trial, and error, I finally launched my MVP.
• It wasn’t perfect, but it was good enough to validate the idea.
• And it took off.
• Business owners, developers, marketers, and designers from all over the world bought my little WordPress plugin.
• But I made one critical mistake: I underestimated the power of User Onboarding.
• Here’s what happened:
• I spent hours giving demos, explaining how the product worked.
• 50% of my users were inactive after signing up, and I didn’t know why.
• Support tickets piled up because I had no help section and no onboarding strategy.
• The cracks widened.
• I burned out trying to keep up with support, bug fixes, and constant customer hand-holding.
• Eventually, I had to pull the plug.
• It was a painful lesson, but it changed my career.
• After going back to UX consulting for a few years, I realized these same problems were everywhere in the SaaS world:
• No solid onboarding strategies.
• High churn and inactive users.
• Missed opportunities to turn signups into paying customers.
• I knew I could help.
• Today, I specialize in User Onboarding for SaaS businesses with 2M+ ARR, helping them turn signups into paying users.
• I do this by crafting personalized onboarding experiences that are truly tailored to their users.
• If that sounds good, here are 3 ways I help founders and B2B SaaS companies:
• → Get an Onboarding Audit: Actionable insights and fix your low-hanging fruit.
• → Plan an Onboarding Sprint: Redesign your onboarding in just 4 days.
• → Book a 1:1 Coaching: Solve your biggest onboarding challenge in a focused session.
• Done with losing users? Let’s turn them into paying customers.
• Check out my Featured section 💪