Amogh Dusad

Director of Engineering

Mumbai, Maharashtra, India22 yrs 7 mos experience
Highly Stable

Key Highlights

  • 22 years of leadership in Broadcast & Digital industry.
  • Expert in content acquisition and digital strategy.
  • Youngest presenter at World Audience Measurement Conference.
Stackforce AI infers this person is a leader in the Broadcast and Digital Media industry with a focus on content strategy and consumer engagement.

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Skills

Other Skills

Content StrategyCustomer InsightStrategyMarketing CommunicationsIntegrated MarketingBusiness StrategyAdvertisingMedia BuyingMarket ResearchDigital MarketingMarketing StrategyBrand ManagementDigital MediaAnalyticsCompetitive Analysis

About

Over a career spanning 22 years, I have delivered in leadership positions covering different facets of the Broadcast & Digital industry. This has included content acquisition, partnerships with content creators, Gaming and 2nd Screen Interactivity Initiatives, Digital Content Creation, Revenue maximisation for Digital Products, Consumer Insights & Analytics. After leading Programming, Partnerships, Analytics, Gaming, 2nd Screen & Big Data Initiatives for Sony LIV, I have been recently entrusted to lead Business Operations for the digital business. Prior to this role, I was leading a business unit (Digital Products – SET) which was mandated to drive 2nd screen interactivity between TV and Smartphones, to find innovative ways to unlock new revenue streams & enhance consumer engagement in the digital ecosystem for Sony viewers. Earlier, I led the insights and programming strategy for SET, the flagship channel of for Sony Pictures Network India. In this role, I was responsible for the overall business strategy for the channel, consumer insights and collaborations on creative development to drive viewership and P&L management. Very early in my career, I opted to be part of the core launch team for NDTV Imagine, an enterprising start up in the competitive Hindi general entertainment space, which shaped my understanding of business development, content planning and entrepreneurship. I have had the unique privilege of being selected as the youngest presenter at the World Audience Measurement Conference (An ESOMAR initiative) in Canada. I am passionate about bridging the gap between Media Industry and Academia and regularly visit several management institutes including MICA as guest faculty.

Experience

Amazon mx player

Director & Head of Content, Amazon MX Player

Apr 2025Present · 11 mos · On-site

Amazon

2 roles

Head - Content , Amazon MX Player

Promoted

Oct 2024Present · 1 yr 5 mos

Head - Content, Mini TV

Mar 2022Oct 2024 · 2 yrs 7 mos

Sony pictures networks india

5 roles

Head - Business Operations, Sony LIV

May 2021Feb 2022 · 9 mos

Head - Content, Partnerships, New Initiatives - Digital Business (Sony LIV)

Promoted

Nov 2018May 2021 · 2 yrs 6 mos

Head - Digital Products (SET)

Aug 2017Oct 2018 · 1 yr 2 mos

  • Leading foray of Sony Pictures Network into 2nd Screen Interactivity and Gaming Business

Head - Insights & Programming Strategy (SET)

Aug 2015Jul 2017 · 1 yr 11 mos

  • Content Development, Ad Revenue maximisation, Business Strategy, Leading cross-functional business teams, Budget & P&L Planning, Leading Digital and second screen Initiatives, Programming Strategy, Insights, Consumer Research, Broadcast Operations and Management, Promotion Planning,Brand Integrations & Partnerships,

Sr Vice President & Head - Programming & Content Acquisition

Jun 2011Aug 2015 · 4 yrs 2 mos

  • Content Acquisition, Leading Commercials & Negotiations, Brand Building, Driving Marketing strategy, Programming Grid Planning, Viewership Targets, On air Promotions, Managing Studio Relationships, Partnerships, Leading Cross functional teams on Digital & Second Screen Initiatives.

Ndtv imagine

Director- Strategic Planning and Research

Jun 2007Jul 2011 · 4 yrs 1 mo · Mumbai Area, India

  • Consumer research, Marketing and Communication strategy, Content acquisition, FPC Planning, Viewership optimisation, International Programming, Brand Integrations for ad revenue maximisation, Business Strategy, Budget Management, Marketing investment optimisation.

Tam media research pvt. ltd.

Associate Director

Jan 2002Jan 2006 · 4 yrs · Mumbai Area, India

  • Strategic consultancy projects with Advertisers, Media Agencies, Broadcasters.
  • Big Data projects using raw level viewership data, Optimiser.
  • Business development for S-Group.
  • Conceptualised and created a broadcaster distribution monitoring product (Connec-TAM). Managed business responsibility for Connec-TAM.
  • Recipient of TAM Roll of honour for exceptional business performance.

Education

MICA

PGDCM

Jan 2000Jan 2002

Columbia Business School & Emeritus Institute of Management

Digital Strategies For Business : Leading The Next-Generation Enterprise — Executive Program

Jan 2018Jan 2019

MSMSV Jaipur

Jan 1985Jan 1997

Columbia Business School Executive Education

Digital Strategy

Apr 2018Mar 2019

Columbia Business School Executive Education

Apr 2018Mar 2019

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