Vishnu Modi

VP of Marketing

Hyderabad, Telangana, India16 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven track record in driving B2B growth.
Expert in multi-channel marketing strategies.
Strong background in risk management and process improvement.

Stackforce AI infers this person is a MarTech and Fintech expert with strong capabilities in risk management and marketing strategy.

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Skills

Core Skills

Marketing StrategyProduct MarketingInbound MarketingContent MarketingRisk ManagementMarket ResearchSoftware Development

Other Skills

Business StrategyContent StrategyInbound Lead GenerationSocial MediaSEORisk AssessmentCredit Risk ManagementRisk AnalysisBasel IIProcess ImprovementQualitative ResearchAnalytical SkillsProject ManagementTeam ManagementRequirements Analysis

Experience

I95dev

4 roles

VP of Marketing

Promoted

Jan 2020 – Present · 6 yrs 2 mos · Hyderabad

Major Responsibilities
Create and execute GTM strategy of multiple products and services for multiple brands owned by the company.
Create multi-channel demand and lead generation campaigns across channels including Search, Social Media, Paid, Email, Events, and others.
Branding – Responsible for maintaining the i95Dev brand across all written and print communications (website, PR, etc.). Played an important role in establishing i95Dev as a leading integration company.
Content Marketing – Responsible for maintaining an active content calendar including website, blogs, ebooks, whitepapers, calculators, guest blogs, etc. and corresponding SEO and promotion efforts to drive visibility and lead generation.
Social Media – Responsible for maintaining i95Dev’s brand across various channels including LinkedIn, FaceBook, Twitter, Quora, YouTube, and more.
Outbound – Responsible for all of company’s outreach and lead generation efforts over eMail, Call, and Paid channels. Maintain an active campaign calendar and support pre-sales and sales team to drive campaign execution and success.
Events - I have managed all activities related to i95Dev’s event sponsorship and participation across multiple events.
Digital Marketing - In addition to this, I also lead the eCommerce Marketing Services delivery team. This team is responsible for providing digital marketing services including SEO, Paid, Website Performance Enhancement, and more to our eCommerce customers.

Business StrategyContent MarketingContent StrategyInbound MarketingInbound Lead GenerationProduct Marketing+1

Marketing Director

Promoted

Jan 2018 – Dec 2019 · 1 yr 11 mos · Hyderabad

Marketing Manager

Jan 2016 – Dec 2017 · 1 yr 11 mos · Hyderabad

Business Development Manager

Jan 2013 – Dec 2015 · 2 yrs 11 mos · Hyderabad

Hsbc

AVP - Credit & Risk

May 2011 – Dec 2012 · 1 yr 7 mos · Mumbai · On-site

Key Achievements
Selected (the only one from my department) to attend an international leadership training program. Was rated as an out-performer (top 20%) from among 83 international employees (19 different countries) part of the batch.
Led the process improvement project, documenting and automating major processes and reports, improving efficiency and performance by more than 50%.
Major Responsibilities
Helped in creating recurring reports to monitor and report changes in risk profile of bank.
Assist in formulation of bank’s risk appetite and forward looking views for cement and telecom industries.
Responsible for stress testing and scenario analysis; and assist in implementation of Basel II.
Responsible for reviewing and updating bank policies and keep them in sync with RBI guidelines.
Assist in preparation of operating plan, accountable for managing costs and all MI reporting activities of the department.

Risk ManagementRisk AssessmentCredit Risk ManagementRisk AnalysisBasel II

Webchutney

Summer Intern

Apr 2010 – Jun 2010 · 2 mos · Delhi, India · On-site

Major Responsibilities
Explore and evaluate B2B media opportunities in Indian Pharma industry.
Designed questionnaire and conducted primary and secondary research; surveyed doctors and medical representatives.

Market ResearchQualitative ResearchAnalytical Skills

Maq software

Software Development Engineer

May 2007 – May 2009 · 2 yrs · Hyderabad, Telangana, India · On-site

Key Achievements
Appreciated by CEO of the company for exceptional performance. Selected for a Leadership Training Program.
Microsoft Certified Application and Database Developer
Felicitated for conducting knowledge sharing sessions and technical interviews.
Major Responsibilities
Led multiple teams for internal and external projects.
Responsible for client interaction and requirement gathering, design, development, testing and quality assurance efforts across projects.
Successfully implemented two critical project modules of incentive program to promote Microsoft Live Search.

Software DevelopmentProject ManagementTeam ManagementRequirements Analysis