Tanu Nahata — Business Development Executive
I’m a passionate brand enthusiast and experienced eCommerce specialist with 15+ years of diverse experience across the jewelry, fashion, and education industries. My expertise lies in building purpose-driven brands, crafting high-impact go-to-market strategies, and scaling digital campaigns that blend creativity with performance. I’ve led multi-channel initiatives that delivered measurable results—including a 10x boost in email marketing revenue through strategic content and creative transformation. From influencer marketing and collection launches to podcast creation, photoshoot direction, and social media storytelling, I thrive at the intersection of insight, innovation, and execution. As a team lead, I manage content writers, graphic designers, and motion graphic artists, driving alignment between creative output and business objectives. I also partner cross-functionally with product and tech teams to shape intuitive landing pages and web experiences that enhance conversion and brand recall. With a sharp eye for design, deep understanding of consumer behavior, and a belief in continuous evolution, I bring both strategic acumen and creative direction to every project. My daily mantra? Keep learning each day.
Stackforce AI infers this person is a Brand and Marketing Specialist in the E-Commerce and Fashion industries.
Location: Bengaluru, Karnataka, India
Experience: 17 yrs
Skills
- Brand Strategy
- Strategic Marketing Management
- Analytical Skills
- Performance Metrics
- Brand Management
- Team Management
- Attention To Detail
Career Highlights
- 15+ years of diverse eCommerce experience.
- Achieved 10x boost in email marketing revenue.
- Expert in building purpose-driven brands.
Work Experience
BrightCHAMPS
Senior Brand Manager (1 yr 1 mo)
Angara Ecommerce Pvt. Ltd.
Senior Brand Manager (1 yr 7 mos)
Brand Manager (1 yr 9 mos)
Merchandise Manager- Licensing (2 yrs 9 mos)
CAMBRIDGE COURT GROUP OF INSTITUTES
Creative Head (9 mos)
Abu Dhabi Indian School
Creative Co-Ordinator (3 yrs 9 mos)
Nikhaar Fashions - India
Designer and Senior Merchandiser (5 yrs 4 mos)
Education
IIMK-Professional Certificate Programme in Business Management at Indian Institute of Management, Kozhikode
Luxury Brand Management at Luxury Connect Business School
Diploma in special education needs at APTTI
Early Childhood Training at Early Childhood Training
Textile Designing at NIFD INSTITUTE OF FASHION DESIGN LIMITED
Bachelor's degree at University of Rajasthan