Jul 2023 – Jun 2024 · 11 mos · Gurugram, Haryana, India

• Statiq is an early stage EV charging company backed by Shell and YC. Tasked with setting/mentoring growth and marketing teams. Focused on capturing organic search traffic, setting up the infra for running the first Control-Test experiment and driving Month on Month growth in Unique transacting users. Hacked our first loyalty program in the name of Statiq Sticker program.
• 3x growth in monthly transacting users
• 4x growth in Organic traffic
• 40% improvement in retention via Loyalty program
• Learned a lot about EV ecosystem and challenges in India.

Oct 2020 – Jul 2023 · 2 yrs 9 mos · Delhi, India

Jan 2020 – Sep 2020 · 8 mos · Bengaluru, Karnataka, India

• Leading the growth and paid marketing at Navi. Within 3 months of launching the digital lending product Navi became one of the top lending apps of the country. Scaled up paid marketing from scratch to contributing 80% of total loan disbursals within 3 months.
• Actively researching the Navi's target audience (middle class Indians) to figure out the branding message and channels to amplify the overall reach.

Feb 2018 – Sep 2019 · 1 yr 7 mos · Gurgaon, India

• Snapdeal 2.0 is an immensely exciting journey with digital marketing being the cornerstone of the story driving growth profitably at scale. Managing one of country’s largest digital marketing budget (yearly $100m+).

Sep 2015 – Jan 2018 · 2 yrs 4 mos · Gurgaon, India

• Leading the transactional and user growth for 1mg - India's largest Health App. Responsible for monthly revenue and user growth. 3x growth in SEO traffic and improved retention for Mobile app users. Hands on experience with most digital marketing channels and web/app analytics platforms.
• Leading a team of high potential individuals managing different channels (Email, Adwords, App Downloads and Retention, SEO, Affiliates).

Apr 2013 – Sep 2015 · 2 yrs 5 mos · Gurgaon, India

• Driving mobile growth for MakeMyTrip.
• Managing paid app download campaigns across channels (Facebook, Search, GDN, Affiliates, cross device retargeting) optimising ARPU. Hands on experience with mobile analytics platforms like Flurry, Hasoffers to ensure quality in customer acquisition, usage and conversions. Segmenting the mobile users and driving re-engagement with appropriate in-app notification (MixPanel), automated emailers and sms.
• Technical SEO for MakeMytrip website driving traffic. Help MMT get rid of algorithmic Penguin penalty.

Jul 2010 – Aug 2012 · 2 yrs 1 mo

• Internet marketing for the India's largest social gaming platform (www.ibibo.com) Work profile includes managing the social media initiatives, advertising on social media platforms, Search engine optimization.
• Optimizing the web and mobile media campaigns on popular ad networks by continuous data analysis ensuring ROI.

Nov 2009 – Mar 2011 · 1 yr 4 mos

• BankPariksha - Aimed to address the need of millions of aspirants preparing for Bank exams. A one stop destination for aspirants preparing for both PO & Clerical exams. Free online practice tests with progress tracking, exam alerts, interview preparation. Developed on open source LAMP with Moodle as LMS.

Jul 2009 – Dec 2009 · 5 mos

• Implementing the CMM framework onto operations.

May 2007 – Jul 2007 · 2 mos · Hazira

• Summer Intern with ONGC. Simulating dosing pattern in Sulfur Recovery Unit using Aspen-Hysys and Designing the Propane cooler.