Cem Atik — Co-Founder
Most companies don’t break when growth slows. They break when growth works. Revenue increases. Teams grow. Budgets scale. And suddenly everything gets harder, not easier. At Harucon, we step in at that moment. We work with e commerce brands, SaaS companies, and consumer businesses that already have traction, demand, and momentum. From the outside, they look successful. Inside, margins are tightening, complexity is compounding, and every growth step creates more pressure. This is not a marketing problem. It’s a system problem. We don’t advise. We don’t run campaigns. We buy in. Harucon takes equity and operates from within the business. Our role is to rebuild the company as one connected economic system where growth improves margins instead of destroying them. We focus on what most teams avoid looking at closely. Unit economics that quietly deteriorate at scale. Operational structures that leak profit. Decision making based on intuition instead of signal. Growth that looks impressive but cannot survive pressure. Our work is not about acceleration. It’s about control. Control over marketing efficiency. Control over costs and cash flow. Control over scalability. Control over exit readiness. The outcome is a business that grows without constant escalation. One that becomes simpler as it gets bigger. One that can be scaled, optimized, and eventually sold with confidence. Buy and build. Equity aligned. Execution focused. If growth feels heavier every quarter, something in the system is wrong. That’s where our work starts.
Stackforce AI infers this person is a SaaS and Marketing expert with a focus on growth and operational efficiency.
Location: Düsseldorf, North Rhine-Westphalia, Germany
Experience: 4 yrs 10 mos
Skills
- Growth Marketing
- Marketing Strategy
- Customer Acquisition
- Budgeting
- Marketing
- Project Planning
Career Highlights
- Expert in scaling businesses with equity alignment.
- Proven track record in optimizing marketing budgets.
- Strong leadership in cross-functional team management.
Work Experience
PYNEMA MEDIA GmbH
Growth Hacker (6 mos)
Harucon-Ventures
Co-Founder & CMO (1 yr 5 mos)
Connexify
Co-Founder (1 yr 5 mos)
Marvya
Chief Marketing Officer (1 yr 3 mos)
NatuRise
Senior Media Buyer (5 mos)
VentaVeri
Co-Founder & CMO (4 yrs 7 mos)
LuckyShot GmbH
Sea Manager (1 yr 10 mos)
MMOGA
Junior Sea Manager (3 yrs)
Education
General German Fach Abitur at Bergisches Kolleg