George Kovoor

Co-Founder

Gurugram, Haryana, India33 yrs 11 mos experience
Highly Stable

Key Highlights

  • Transformed PepsiCo India Beverages, doubling growth in 3 years.
  • Architected 5X growth for PepsiCo's foods business in China.
  • Won Cannes Gold Lion for marketing excellence in 2024.
Stackforce AI infers this person is a seasoned leader in FMCG and AI-driven business transformation.

Contact

Skills

Core Skills

LeadershipBusiness TransformationBusiness StrategySales ManagementBusiness DevelopmentGo-to-market Strategy

Other Skills

Leadership DevelopmentAnalytical SkillsFinancial AnalysisSupply ChainCross-functional Team LeadershipStrategyManagementProduct MarketingCompetitive AnalysisMarketing ManagementShopper MarketingKey Account ManagementNegotiationFMCGConsumer Products

About

I spent 34 years at PepsiCo and Unilever building, fixing, and scaling businesses across India, China, Southeast Asia, and the United States. As SVP & GM of PepsiCo India Beverages and a member of PepsiCo's Senior Leadership Team, I turned around underperforming markets and built the teams to sustain that growth; many of whom have gone on to senior leadership roles globally. Between 2006–16, I spent a decade in China helping architect 5X growth of PepsiCo's foods business. From New York, I established PepsiCo's international foodservice business vertical and forged partnerships with global customers like Disney, Yum Brands, Marriott Hotels, Dubai Expo, PVR Cinemas & Domino's India. I came back to India in 2022 and led the beverage business to double in 3 years, while dramatically improving profitability and consistently gaining market share. In 2024, my marketing team won a Cannes Gold Lion; the only India FMCG team to achieve this recognition that year. Today, I'm an Independent Director and the founder of Ask GeKo & Co., where I advise CEOs and boards on growth strategy, business transformation, and the practical adoption of AI. A Harvard Business School AMP alumnus and hands-on AI practitioner, I'm not just advising on AI, I build and deploy multi-agent AI systems in my own practice, giving me firsthand insight into both the promise and the practical challenges of adoption. I believe in "We over Me" cultures, in measuring success by legacy, and in leaving every business & engagement stronger than I found it. If you are navigating transformation, exploring AI, or building for the next phase of growth — let's talk.

Experience

Pepsico

12 roles

SVP & GM India Beverages

Promoted

Jan 2022Mar 2025 · 3 yrs 2 mos

Leadership DevelopmentLeadershipBusiness Transformation

SVP Global Foodservice Customers

Promoted

Feb 2016Jan 2022 · 5 yrs 11 mos

Business StrategySales Management

General Manager

Mar 2014Jan 2016 · 1 yr 10 mos

Business StrategySales Management

VP Sales Development & Transformation Greater China Region

Jun 2012Mar 2014 · 1 yr 9 mos

Sales ManagementBusiness Transformation

VP - Business Transformation Greater China Region

Promoted

Jun 2011Jun 2012 · 1 yr

Business TransformationSales Management

Vice President China & Hong Kong Market Units - Pepsico Foods China

Dec 2007Jun 2011 · 3 yrs 6 mos

Sales ManagementBusiness Development

Director East Market Unit

Promoted

Sep 2006Nov 2007 · 1 yr 2 mos

Sales ManagementBusiness Development

Go To Market & Traditional Trade Director Asia Region

Jan 2004Aug 2006 · 2 yrs 7 mos

Go-to-market StrategySales Management

EVP Retail Channel / Traditional Trade

Sep 2001Dec 2003 · 2 yrs 3 mos

Sales ManagementBusiness Development

VP Franchise Operations

Jan 1999Jan 2002 · 3 yrs

Sales ManagementBusiness Development

GM / VP Unit Operations

Promoted

Jan 1997Jan 1999 · 2 yrs

Sales ManagementBusiness Development

Manager / GM Franchise Operations

Dec 1993Jan 1997 · 3 yrs 1 mo

Sales ManagementBusiness Development

Brooke bond india ltd (unilever)

Area Manager / Management Trainee

Jan 1988Jan 1991 · 3 yrs

Sales ManagementBusiness Development

Education

Harvard Business School

AMP

Sep 2025Nov 2025

Asian Institute of Management

MBM

Jan 1991Jan 1993

Madras Christian College

Bachelor of Arts (BA) — Economics

Jan 1985Jan 1988

Don Bosco Egmore

High School

Jan 1977Jan 1985

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