George Kovoor — Co-Founder
I spent 34 years at PepsiCo and Unilever building, fixing, and scaling businesses across India, China, Southeast Asia, and the United States. As SVP & GM of PepsiCo India Beverages and a member of PepsiCo's Senior Leadership Team, I turned around underperforming markets and built the teams to sustain that growth; many of whom have gone on to senior leadership roles globally. Between 2006–16, I spent a decade in China helping architect 5X growth of PepsiCo's foods business. From New York, I established PepsiCo's international foodservice business vertical and forged partnerships with global customers like Disney, Yum Brands, Marriott Hotels, Dubai Expo, PVR Cinemas & Domino's India. I came back to India in 2022 and led the beverage business to double in 3 years, while dramatically improving profitability and consistently gaining market share. In 2024, my marketing team won a Cannes Gold Lion; the only India FMCG team to achieve this recognition that year. Today, I'm an Independent Director and the founder of Ask GeKo & Co., where I advise CEOs and boards on growth strategy, business transformation, and the practical adoption of AI. A Harvard Business School AMP alumnus and hands-on AI practitioner, I'm not just advising on AI, I build and deploy multi-agent AI systems in my own practice, giving me firsthand insight into both the promise and the practical challenges of adoption. I believe in "We over Me" cultures, in measuring success by legacy, and in leaving every business & engagement stronger than I found it. If you are navigating transformation, exploring AI, or building for the next phase of growth — let's talk.
Stackforce AI infers this person is a seasoned leader in FMCG and AI-driven business transformation.
Location: Gurugram, Haryana, India
Experience: 33 yrs 11 mos
Skills
- Leadership
- Business Transformation
- Business Strategy
- Sales Management
- Business Development
- Go-to-market Strategy
Career Highlights
- Transformed PepsiCo India Beverages, doubling growth in 3 years.
- Architected 5X growth for PepsiCo's foods business in China.
- Won Cannes Gold Lion for marketing excellence in 2024.
Work Experience
PepsiCo
SVP & GM India Beverages (3 yrs 2 mos)
SVP Global Foodservice Customers (5 yrs 11 mos)
General Manager (1 yr 10 mos)
VP Sales Development & Transformation Greater China Region (1 yr 9 mos)
VP - Business Transformation Greater China Region (1 yr)
Vice President China & Hong Kong Market Units - Pepsico Foods China (3 yrs 6 mos)
Director East Market Unit (1 yr 2 mos)
Go To Market & Traditional Trade Director Asia Region (2 yrs 7 mos)
EVP Retail Channel / Traditional Trade (2 yrs 3 mos)
VP Franchise Operations (3 yrs)
GM / VP Unit Operations (2 yrs)
Manager / GM Franchise Operations (3 yrs 1 mo)
Brooke Bond India Ltd (Unilever)
Area Manager / Management Trainee (3 yrs)
Education
AMP at Harvard Business School
MBM at Asian Institute of Management
Bachelor of Arts (BA) at Madras Christian College
High School at Don Bosco Egmore