M.Wali Tayyab

Co-Founder

Lahore, Punjab, Pakistan4 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Managed over $10M in ad spend
Achieved 5x sales growth in 45 days
Built a successful D2C haircare brand

Stackforce AI infers this person is a performance marketing expert specializing in e-commerce and digital advertising strategies.

Contact

Skills

Core Skills

Media BuyingDigital StrategyDigital Marketing

Other Skills

Google AdsFacebook AdsPPCSEMGoogle AnalyticsConversion OptimizationAd Creative TestingPerformance AnalysisMarket ExpansionGrowth StrategySocial Media CampaignsCustomer AcquisitionBrand StrategyBrand DevelopmentSocial Media Strategy

About

We help e-commerce and D2C brands stop wasting money on guesswork and start scaling through data-backed, conversion-driven paid media. With 7+ years of collective experience across Meta (Facebook/Instagram) & Google Ads, we’ve managed $10M+ in ad spend, delivering measurable growth for e-commerce, D2C, and local businesses in the UAE, UK, US, Australia, Pakistan, and beyond. At Mad Digi, our boutique performance marketing agency, we specialize in building creative-first, full-funnel campaigns that don’t just generate clicks—but deliver predictable, scalable revenue. 🔹 Who We Work With → E-commerce founders looking for consistent growth → Agencies seeking white-label media buying support → Brands with products worth scaling, but struggling to break through 🔹 How We Help ✔️ Craft high-converting ad creatives & offer angles ✔️ Run structured testing to identify winning audiences ✔️ Scale profitably without sacrificing ROAS 🔹 Results Snapshot 📈 5x monthly sales for a fashion label in 45 days 📈 12x lead volume for a local services brand 📈 500+ creatives tested in just 3 months Whether you’re launching a new store or scaling an established brand, we plug into your growth journey as a performance partner—not just another media buyer. 📩 If you’re serious about performance, let’s connect and explore how we can scale together.

Experience

Mad digi

Founder

Sep 2023 – Present · 2 yrs 6 mos

$10M+ in Meta & Google Ads managed
Scaled 20+ brands in beauty, fashion & lifestyle niches
Built plug-and-play frameworks for ad creative testing, offer strategy & funnel design
Led a multidisciplinary team of creatives, copywriters & media buyers—delivering an average 6x ROAS for clients
Helped launch brands into UAE, AUS & USA markets
Developed and implemented full-scale Social Media Strategies for company and clients
Created Social Media Calendars, PPC, and Paid Media Campaigns across Meta, Google & YouTube
Managed and optimized Google Display Ads, YouTube Ads & Meta Ads with continuous A/B testing
Performed in-depth keyword research and campaign analysis to maximize ROI
Generated high-quality leads for clients through targeted ad funnels
Analyzed, monitored & reported on ROI, performance metrics, and market trends using Google Analytics
Designed data-driven strategies that continuously improved client performance and profitability

Media BuyingDigital StrategyGoogle AdsFacebook AdsPPCSEM+2

Navicosoft

Digital Marketing Executive

Aug 2022 – Oct 2023 · 1 yr 2 mos · On-site

Developing Social Media Strategy for Company and Clients.
Developing and Implementation is SMM Strategy through Social Media Calendars.
Working on Youtube SEO and Strategy Development.
Managing and developing the company’s pay per click and social media advertising campaigns.
Assisting in Managing Google Display Ads & Youtube Ads
Undertaking required analysis and A/b testing to identify relevant and strong keyword searches in order to optimise campaign success.
Creating targeted campaigns.
Providing the regular reports on performance metrics and market related insights.
Analyse, monitor and report on ROI for all PPC & SMM campaigns to the Marketing Manager.
Generating Leads for Clients through FB & Google Ads
Testing variations of Ads to determine best performing
Continuous monitoring of results and improving of ads.
Managing the strategy and setup of all paid campaigns.
Managing, analyzing, and organizing data from Google Analytics in a variety of ways to provide actionable suggestions or solutions based on that data.

Social Media StrategyPPC CampaignsGoogle Display AdsDigital Marketing

Hair affairs

Co-Founder

Sep 2021 – Present · 4 yrs 6 mos · Lahore, Punjab, Pakistan

D2C haircare brand
Built a national-level D2C haircare brand from the ground up
Fulfilled 55,000+ orders nationwide with consistent month-over-month growth
Scaled brand awareness from zero to 80K engaged followers
Optimized customer acquisition costs by 50% within 2 months
Established in-house creative, retention & CRM flows to boost lifetime value
Assisted in planning, strategy, and goal setting for brand growth
Developed and managed social media campaigns across multiple platforms
Oversaw content, brand partnerships & influencer outreach for long-term awareness

Social Media CampaignsCustomer AcquisitionBrand StrategyDigital Marketing