Mandakini Singh

Business Development Executive

Bengaluru, Karnataka, India13 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

15 years of experience in brand marketing and consumer growth.
Expert in building high-impact brands across multiple industries.
Led successful integrated campaigns driving brand love and business results.

Stackforce AI infers this person is a Brand Marketing Expert with a focus on Consumer Tech and Lifestyle industries.

Contact

Skills

Core Skills

Brand StrategyDigital MarketingGo-to-market StrategyBrand ManagementMarketing StrategyStrategic Marketing ManagementLeadershipProduct Marketing

Other Skills

Google AdsCustomer MarketingBrand DevelopmentIntegrated MarketingMarket ResearchCustomer Segmentation StrategyCommunicationE-CommerceBrand CommunicationDirector levelConsumer BrandingPublic RelationsCreative StrategyBranding & IdentityPerformance Marketing

About

With 15 years of experience in brand marketing and consumer growth, I specialise in building purpose-led, high-impact brands across beauty, personal care, lifestyle, and consumer tech. My expertise spans the full marketing funnel from insight-driven brand strategy and creative communication to digital acquisition, influencer marketing, and retail expansion. I have led integrated campaigns that drive both brand love and business results, partnering closely with cross-functional teams to deliver consistent storytelling across ATL, BTL, and digital ecosystems. Having worked in fast-moving, digital-first environments, I bring a balance of strategic vision and executional excellence, translating consumer insights into scalable growth levers. An engineer-MBA by training, I thrive at the intersection of creativity, data, and culture crafting brands that inspire loyalty, deliver value, and stay relevant in an ever-evolving market.

Experience

Amazon

Brand , PR & Acquisition manager

Jul 2022 – Present · 3 yrs 8 mos · India · On-site

Google AdsCustomer MarketingBrand StrategyDigital Marketing

Vivo iqoo mobiles

Marketing and GTM Lead

Dec 2021 – Jul 2022 · 7 mos · Gurugram, Haryana, India · Hybrid

Led Go-to-Market (GTM) and marketing strategy for the premium mobile category, driving brand positioning, product launches, and consumer engagement across digital, retail, and channel platforms. Delivered impactful integrated campaigns that strengthened market share, enhanced brand perception, and accelerated growth in the high-value smartphone segment.

Brand ManagementBrand DevelopmentBrand StrategyGo-to-Market Strategy

Casio india

Category Marketing Manager - Watches

Jul 2018 – Nov 2021 · 3 yrs 4 mos · New Delhi, Delhi

Led marketing and brand strategy for Casio’s watch portfolio across e-commerce, retail, dealer, and exclusive showroom channels. Spearheaded the repositioning of G-SHOCK in India, driving youth relevance and brand growth. Successfully launched the Vintage Series, strengthening Casio’s premium lifestyle positioning through integrated campaigns and omni-channel promotions.

Google AdsCustomer MarketingBrand ManagementMarketing Strategy

Usha international

Category Marketing Manager

Dec 2015 – Jul 2018 · 2 yrs 7 mos · Head Office Gurgaon, India

Selected for “USHA Leaders for Tomorrow (ULOT)”, a prestigious leadership development program recognizing high-potential employees shaping the organization’s future. Focused on strategic thinking, cross-functional leadership, and business transformation to build next-generation marketing and organizational leaders.

Market ResearchCustomer Segmentation StrategyStrategic Marketing ManagementLeadership

Steelcase

Brand Manager for Steelcase India

Jan 2013 – Dec 2015 · 2 yrs 11 mos · Gurgaon, India

As Marketing Manager, led end-to-end product launches and lifecycle management across categories from market research and positioning to go-to-market strategy, communication, and performance optimization. Delivered measurable business growth through data-led decision-making, cross-functional collaboration, and impactful brand storytelling.

Product MarketingBrand Management