Jun 2025 – Present · 9 mos · On-site

• In my role as Founder, I deploy a proprietary strategic framework that empowers companies to adapt and thrive in a market moving at hyperspeed. By focusing on building new GTM systems rather than scaling outdated models, we help businesses achieve sustainable growth. Our innovative approach includes deploying market-sensing pods and dynamic pricing architectures, ensuring our partners remain competitive and agile.

Jan 2025 – Jun 2025 · 5 mos

• I am currently taking a career break after six years of highly focused, intensive work in leadership roles. This time is dedicated to rest, reflection, and personal growth, while exploring new ideas and opportunities for the future. I am also using this period to work on personal projects, including writing, and to reconnect with my passions outside of work.

Feb 2024 – Jan 2025 · 11 mos

• As Zuora's Global Head of Marketing, I lead a full-stack marketing function encompassing everything from company narrative, brand and enablement to demand generation that communicates our innovative monetization solutions. My focus is on the broader shift from intent-led to engagement-led marketing, using new technologies, data and AI to help communicate the right message to the right person at the right time.

Jul 2023 – Mar 2024 · 8 mos

• Continue to run the day-to-day operations of the Zephr Line-Of-Business, working directly into the SVP Strategy and CRO to drive pipeline and revenue. Responsible for revenue growth, overall GTM strategy and supporting product direction.

Sep 2022 – Jul 2023 · 10 mos

• Following Acquisition of Zephr by Zuora in September 2022

Oct 2019 – Jun 2023 · 3 yrs 8 mos · London, United Kingdom · Hybrid

• Zephr was acquired by Zuora in September 2022
• Joined as first COO, partnering with Founding CEO and CTO & a team of 20, following seed raise to lead day-to-day management of company, bring rigour through series A in 2020 and Series A+ in 2022, with a team of 100+
• Overall responsibility for the commercial side of the business, delivering 100% YoY growth for 3 years with a focus on strong underlying metrics (CAC, retention, magic number,) as well as working with the CFO and VP People to control costs and headcount to retain strong gross margins for business fundamentals.
• Led company through pandemic, developed a strong culture of transparency in the company as we worked remotely, producing clear sense of ownership in teams and low staff turnover where everyone feels valued and aligned.
• Co-led the acquisition process and ran Due Diligence function during exit to Zuora for $48M

Jun 2017 – Oct 2019 · 2 yrs 4 mos · London, UK

• Supported Signal from Series A through to a C valuation of £100M with responsibility for strategic direction. >150% annual revenue growth, helped grow a team of 35 to 120+ across 3 continents and drove engagement for seven-figure deals with Deloitte & EY.
• Oversaw GTM strategy including pricing and packaging, leveraging our channel partnerships, executing M&A strategy and building our funding narratives, including the definition and modelling of our markets.
• Ran a 5-month restructuring project to reform a £100K loss-making manual services function into a profit-centre, £1.5M+ revenue and strong pipeline.
• Created and executed a turnaround on Marketing function: rehiring team, 5x-ing monthly pipeline contribution and 100% growth in leads in 4 months though content and event strategies.

Oct 2015 – Nov 2017 · 2 yrs 1 mo · London

• Co-Founder of a boutique strategic communications consultancy, supporting a wide range of clients from HNWs to tech firms on overall strategic direction, go-to-market messaging and language. Recent projects include work with Brunswick, BFI, Signal Media, Royal Academy and Microsoft (Office, Skype).

Jun 2014 – Oct 2015 · 1 yr 4 mos · London

• I worked directly for the chairman of freuds, one of the largest PR companies in the UK with a significant global presence. I had a wide remit, providing policy and communications provision for a host of private clients, preparing research documents for both internal and external clients, running a dedicated new-business research team, undertaking strategic reviews of business development opportunities alongside Senior Management, and preparing project, sector and company analyses, with a focus on the UK media sector and the sharing economy. I also managed the design and build of a new office space with a multi-million budget, and the subsequent move of the company of 250 people to new premises.

Jul 2013 – Jun 2014 · 11 mos · London

Sep 2012 – Jul 2013 · 10 mos · London

• I founded and ran a bespoke research and support service for public figures, akin to a private Civil Service. We provided policy development, speeches, op-eds research and articulation for a series of high profile and HNW clients. before successfully negotiating the company's absorption into freuds following a successful trail.

Jul 2011 – Sep 2011 · 2 mos · London, Canada Area