Apr 2023 – Mar 2024 · 11 mos · Dubai, United Arab Emirates · On-site

• I worked on shaping digital storytelling and social media strategy for B2B and purpose-driven brands that needed clarity, credibility, and consistency in how they showed up online.
• I managed day-to-day content and publishing across LinkedIn, Twitter, Instagram, and Facebook, ensuring the messaging stayed aligned with business objectives while still being engaging and human. This included planning content calendars, coordinating with internal teams, and actively managing communities and conversations in real time.
• I handled brand partnerships with companies across financial services, FMCG, and corporate sectors, translating complex ideas into simple, relatable stories that built trust rather than just visibility. The focus was always on substance—clear messaging, strong narratives, and content that supported brand reputation and long-term relationships.
• I regularly reviewed performance data and audience insights to understand what was working, what wasn’t, and how to improve. These learnings fed directly into content optimisation, campaign refinement, and growth decisions.
• Overall, the role strengthened my ability to manage B2B communication with care—balancing storytelling with strategy, and creativity with accountability.

Dec 2020 – Feb 2023 · 2 yrs 2 mos · India · On-site

• Worked closely on online reputation management (ORM) for Bajaj Finserv, helping protect and strengthen the brand’s digital presence across search and social platforms.
• My day-to-day role involved monitoring brand mentions, customer reviews, and conversations across Google, social media, forums, and review platforms. I tracked negative feedback, identified recurring issues, and coordinated timely, appropriate responses to maintain trust and brand credibility.
• I supported reputation-focused campaigns by improving search visibility for positive content, optimising brand-related keywords, and ensuring official brand pages and narratives ranked prominently. This helped reduce the impact of negative or misleading information online.
• I also worked with paid media and content teams to push accurate, customer-friendly messaging during sensitive periods, such as service issues or high-volume complaint phases. Performance data and sentiment trends were regularly analysed and shared with stakeholders to guide next steps.
• Beyond execution, I maintained regular communication with clients, explaining ORM findings in simple terms and aligning actions with broader brand and business goals.
• This role gave me a strong foundation in handling high-stakes, high-volume brands, understanding customer sentiment, and managing reputation with care, speed, and consistency.

Sep 2018 – Dec 2020 · 2 yrs 3 mos · Navi Mumbai, Maharashtra, India

• Managed online reputation and digital presence for Mahindra 4 Wheelers and Royal Enfield Motorcycles, ensuring strong brand credibility and trust across search engines, social media, and review platforms.
• Monitored brand mentions, customer feedback, and conversations on Google, forums, and social channels. Identified potential issues early and coordinated prompt, accurate responses to protect brand reputation and maintain positive customer sentiment.
• Collaborated with content and paid media teams to amplify official messaging, highlight product launches, customer stories, and campaigns, and ensure positive content ranked prominently online.
• Analysed sentiment trends, generated actionable insights, and shared recommendations with clients to guide communication strategy and strengthen audience trust.
• Built expertise in managing passionate, high-volume communities, balancing reactive ORM work with proactive reputation-building campaigns.

Oct 2015 – Apr 2017 · 1 yr 6 mos · Airoli

• Vodafone Lease Line product and service knowledge | Technical troubleshooting | Customer service | Communication (written and verbal) | Problem-solving
• Teamwork