Jul 2019 – Jan 2023 · 3 yrs 6 mos · Herzliya Area, Israel

• AppLovin’s leading marketing software provides developers a powerful, integrated set of solutions to grow their businesses. AppLovin enables developers to market, monetize, analyze and publish their apps. The company’s first-party content includes over 200+ popular, engaging apps and its technology brings that content to millions of users around the world. AppLovin is headquartered in Palo Alto, California with several offices globally.

Jul 2014 – Jul 2019 · 5 yrs · Herzeliya

• SafeDK is the complete mobile SDKs management platform, enabling app publishers to build better, safer apps. SafeDK covers the entire span of the app development cycle, from finding the top rated SDKs in the SafeDK Marketplace to ongoing monitoring and real-time control of the SDKs. Our cutting-edge technology lets publishers immediately identify any malicious or problematic behavior of SDKs – crashes, app slowdown, excessive battery or data consumption, privacy breaches, bad ads, auto-redirects and many more.
• Using SafeDK patented mechanism, app publishers can now control the SDKs in their app remotely - switch them or their permissions off - without the need to update new version in the stores and before any serious damage is done. Using its in-house AI tech, SafeDK platform identifies and alerts inappropriate and other unwanted ad content, which can harm the brand of the mobile app owner. SafeDK serves hundreds of millions of monthly active users in hundreds of top mobile apps and games.
• SafeDK was acquired by AppLovin on July 2019.

Feb 2014 – Nov 2014 · 9 mos · Herzliya

Jul 2012 – Jan 2014 · 1 yr 6 mos · Israel

• I scout start ups, companies and technologies that can collaborate with Telmap to increase our scope and revenue. I investigate the entire market, competitive landscape, and network with industry players to increase our reach.
• Additionally, I work closely with our CTO and VP Biz Dev on a series of innovative projects that are our pride and joy and we know will be the next generation of Telmap's offerings.

Mar 2011 – Aug 2012 · 1 yr 5 mos

• I was responsible for many new features and content integration in the Telmap Mobile Location Companion application. The job included:
• Analysis of location-based services market needs and trends, and updating the product roadmap accordingly.
• Creation of Marketing Requirement documents
• Presenting new product requirements to customers and potential customers
• Supporting R&D in the development of features I defined

Jan 2008 – Nov 2011 · 3 yrs 10 mos

• I lead a team of 4-10 developers. The job included:
• Cooperation with Marketing team for building the phone applications' requirements
• Leading the development of the phone main application as well as additional phone applications
• Managing the team timelines and milestones

Aug 2005 – Dec 2007 · 2 yrs 4 mos

• I worked on developing a JAVA-based platform that enabled developing of video applications for cellular phones. In addition to development tasks, my responsibilities included:
• Analyzing requirements for new features to be incorporated into the final product. I designed and wrote Feature Requirement Documents (FRDs), as well as Product Requirement Documents(PRDs)
• Daily interactions with customers including on-site customer training seminars that required frequent travel abroad.

Jan 2002 – Jan 2005 · 3 yrs · Haifa

• I was a lead TA for the "ATAM" course at the Technion in the Computer Science Faculty, as well as TA for "Principles of Strategy" in the MBA Program at Tel Aviv University.
• I received many accolades and high rankings by students and faculty alike.