Sep 2024 – Present · 1 yr 6 mos

• I am dedicated to serving the future of the People & Work community. As a founding team member at People Matters, I’m thrilled to lead our ambitious expansion across APAC and the Middle East, while spearheading initiatives that strengthen our position as the go-to platform for HR and Talent leaders. With a focus on leveraging technology, data, and AI, I am committed to transforming People Matters into a global brand, shaping the future of the People and Work industry.

Apr 2019 – Sep 2024 · 5 yrs 5 mos

• Working relentlessly with the community, customers, and partners to further grow Asia’s largest and leading community platform of 300K talent professionals.
• Business:
• Reporting into the CEO and delivering P&L accountability in new or incubation businesses to mature product portfolios
• Leading the People Matters expansion in the APAC region and built on the ground intelligence
• Responsible for understanding market needs, trends and segmentations as well as competitive advantages and gaps across a diverse range of markets, services and products
• Focused to gather and analyze projected business trends, sales plan performance, order and deal size analysis, lead-to-sales performance
• Sales:
• Achieved 2x growth in key markets across APAC and chased moon shot targets year on year
• Responsible for all aspects of Sales Operations- Forecasting, Pipeline management & analysis, activity tracking, tools & process management
• Chased and delivered moon shot sales targets and performed to deliver 3 X of individual targets
• Responsible for setting up APAC Inside sales team and implemented Salesforce
• Marketing & Brand:
• Managed marketing and brand to communicate the brand’s strategic vision and drive leads, pipeline, & revenue
• Worked to articulate and position the People Matters brand. Lead the process of defining the brand architecture and persona
• Strong skills in Content Marketing, Analytics, Paid Marketing, Social Media, Search Marketing, Public Relations, Influencer Marketing, Performance Marketing
• Planned, conceptualized, hosted over 300 conferences and events across the APAC region
• Data-driven marketing decision making through Salesforce, Hubspot, Google analytics, Cevent, and other marketing automation technologies

Jul 2017 – Mar 2019 · 1 yr 8 mos

• Builta new avatar for the digital and product business. Established new tech-enabled platform business for the brand along with scaling the traditional offline business
• Leading the People Matters expansion in the APAC region. Created the blueprint for expansion and built on ground intelligence for setting up business operations
• Launched the brand in Singapore, Malaysia, Indonesia, Thailand & Philippines markets. Further working towards identifying and building new markets and business lines
• Grew business in APAC through demand generation, conversions, brand expansion, and client engagement
• Built and executed a successful sales strategy with stakeholders while holding overall responsibility for Sales, Business Development and Marketing
• Driving strategic business partnerships in different parts of Asia and in the exploratory phase of understanding China and Australia markets
• Hired and built a successful team across geographies. Instilled consultative and value selling as a key differentiator for the sales and marketing team
• Continuously ensuring client satisfaction and retention across the APAC market
• Market Identification and Development strategy
• Execute the product sales strategy for field sales
• GTM planning and product strategy in APAC
• Responsible for understanding market needs, trends and segmentations as well as competitive advantages and gaps across a diverse range of markets, services and products
• Launched the brand in the SEA market and built a strong on-ground brand presence

Jun 2014 – Sep 2016 · 2 yrs 3 mos · Gurgaon, India

• I was leading the Sales & Marketing function for India's largest HR media brand www.peoplematters.in
• Responsible for P&L, revenue, business development, customer experience, marketing, brand management, and communications.
• Played an intrapreneurial role in the organization and contributed towards making People Matters the best media and community brand in the HR space in India.

May 2011 – Apr 2014 · 2 yrs 11 mos · Gurgaon, India

• Established in 2009, People Matters is India’s leading magazine in Human Resources space and a 360 degree media platform for the HR community.
• Business Development:
• Consulting top brands for marketing & media strategy in the Indian HR space like Kenexa IBM, Linkedin, DDI, CCL, Mercer, Aon Hewitt, Kronos, Monster.com, Naukri.com, ACCA, Towers Watson and many more for their green field operations or expansion plans and help them craft & setup an effective marketing & media strategy for their organization.
• Helping clients is developing effective marketing campaigns to reach their relevant target audience
• Track market requirement for media services specific to the industry of HR and pitch offerings to relevant players
• Planning sales strategy for successfully meeting P&L requirements
• Key driver for initiatives resulting in business growth and expansion
• Marketing:
• Taking care of all marketing and communication activities for People Matters, right from planning to execution
• Applying skills to achieve successful accomplishment of marketing & communication activities with specific planning and efforts in harvesting maximum ROI
• Allocating agency resources and managing day-to-day relationships related to projects
• Ensured consistency with brand positioning and visual identity guidelines
• Managing departmental budgets and provide visibility to senior management on key program milestones
• Developing & maintaining strategic alliances with bodies like NHRD, CII, AIMA, NASSCOM, NIPM, ISTD, ASTD, SHRM, Conference Board, TIE etc for increasing brand visibility and reach
• Lead efforts to continuously analyze new market space and develop programs that will impact that space
• Organizing conferences & events in various formats with end to end planning and execution
• Creating successful marketing campaigns that channelize business development opportunities
• Owning distribution and visibility of the magazine in organized & unorganized retail formats