Dec 2013 – Nov 2015 · 1 yr 11 mos · San Francisco Bay Area

• Built and led Wells Fargo division in charge of lending on newly built homes and communities in San Francisco Bay Area. Increased division's funded volume by 300% in two years.
• Originated and managed large-scale relationships with nation's top builders, realtors, and wealth managers.

Apr 2008 – Present · 17 yrs 11 mos · San Francisco Bay Area

• Founder of The Basis Point®, a sales & strategy consultancy to banks, lenders, and fintechs – and a boutique analyst firm covering these sectors. We advise top companies in the space, and cut through the consumer finance, real estate, and fintech clutter to deliver sharp insights that consumers get and pros respect.

Feb 2003 – Dec 2017 · 14 yrs 10 mos · San Francisco Bay Area

• [11/15 to 12/17]
• Chief Marketing Officer for LendUS, 17th largest U.S. nonbank lender and parent of RPM Mortgage and 3 other lending brands. Oversaw customer acquisition, digital/performance marketing, brand, message, content, and sales ops. [RPM/LendUS acquired by CrossCountry mortgage 2022]
• Brand/Communications: Conceived, created, launched LendUS brand, including companywide brand consolidation strategy after acquiring 3 companies.
• Customer Acquisition/Performance Marketing: Ran all acquisition marketing powering $6 billion in annual loan volume for 3 primary revenue areas: Retail, Direct, Growth.
• Digital Infrastructure: Built/ran 5 digital marketing and online lending platforms for 5 brands, rebuilt marketing automation platform to serve direct, retail, business development, and corporate funnels.
• Sales Ops/Onboarding: Led product team responsible for all sales-facing software, and onboarding team responsible for seamlessly integrating new companies and salespeople.
• [02/03 to 12/13]
• Sales Manager/Loan Officer: Perennial top 10 Branch Manager (by net income) and Loan Officer (by volume & units) for Bay Area’s largest retail mortgage bank. Built Marin County and San Francisco retail operations over 10+ years, helping firm go from $1b to $6b in fundings/year.
• Joint Venture: Originated and ran San Francisco’s largest real estate/mortgage joint venture for five years with Paragon Real Estate Group (acquired by Compass in 2018) from 2008 to 2013. Profitable 58 of 60 months.

Jan 1998 – Jan 2003 · 5 yrs · Greater Chicago Area

• Team Overview: Senior North American marketing manager of world’s largest money manager (at the time). Ran branding, advertising, content, digital marketing, and PR with teams/agencies in Chicago and New York.
• Writing/PR: Wrote fund reports, presentations, client newsletters, ads, speeches, and press releases. Served as corporate spokesman. Managed journalist relationships, developed and placed stories.
• Digital Marketing & Demand Generation: Worked with U.S. and global teams to develop and run email and web marketing and analytics.

Jan 1996 – Jan 1998 · 2 yrs · Washington D.C. Metro Area

• Managed financial services, technology, and political accounts for one of the world's top marketing & PR firms with 74 offices and 56 affiliates in 70 countries.