Nov 2024 – Present · 1 yr 4 mos · Guangzhou, Guangdong, China · Hybrid

• I mentor startups and entrepreneurs through incubation programs, focusing on turning innovative ideas into sustainable businesses. With a deep understanding of the Guangdong-Hong Kong-Macao Greater Bay Area, I bridge opportunities across borders, connecting talent, resources, and markets.
• My mission is simple: empower innovators, reduce risks, and drive business success through practical guidance, strategic connections, and actionable insights.

Apr 2024 – Present · 1 yr 11 mos · Nansha District, Guangdong, China · Hybrid

• The Guangdong, Hong Kong and Macao (International) Youth Entrepreneurship Hub (NSYEH), located in Nansha, Guangzhou - the geographic heart of the Greater Bay Area (GBA) - is a launchpad for Science & Technology (S&T) startups. NSYEH provide a comprehensive support system, including co-working space, R&D lab facilities, consulting services, and training & competition opportunities.
• As a joint initiative between the Nansha government and the HKUST Fok Ying Tung Research Institute, NSYEH leverages HKUST's expertise in talent development, knowledge transfer, innovation, and entrepreneurship. This unique combination has helped introduce numerous high-tech ventures from around the world to mainland GBA cities.
• My Role: Empowering the Next Generation of Innovators
• As a business mentor at the Innovation Workshop, I'm thrilled to be part of this dynamic environment. I'm passionate about working with young entrepreneurs, helping them refine their ideas, navigate the challenges of launching a business, and unlock their full potential.

Feb 2024 – Present · 2 yrs 1 mo · Singapore · Hybrid

• China's economic powerhouse status is undeniable. As the world's second-largest economy and a major player across industries, it offers vast opportunities for growth. Yet, navigating its complex business environment can be daunting—cultural nuances, regulations, and rapid market shifts often stand in the way.
• Nexus Alliance bridges businesses to China by unlocking sales opportunities, identifying the right partners, and guiding market entry. We help companies expand with confidence, from strategy to execution, reducing risks and accelerating growth in one of the world’s most dynamic markets.
• ✨ How businesses benefit through us:
• A European F&B brand entered China with the right distributor, achieving 40% sales growth in their first year.
• A Southeast Asian tech startup avoided costly missteps by gaining regulatory guidance and local client connections.
• A US lifestyle products company adapted its branding, tapped into Chinese e-commerce, and established a strong sales pipeline.
• With Nexus Alliance, businesses don’t just enter China—they grow, scale, and succeed with a trusted partner by their side.

Jan 2024 – Present · 2 yrs 2 mos · Shenzhen, Guangdong, China

Jan 2016 – Feb 2024 · 8 yrs 1 mo · Shenzhen, Guangdong, China

• I manage a respectable consultancy firm in China that provides comprehensive market development and expansion services for Chinese companies seeking to venture beyond the domestic market into South East Asia. We also offer strategic guidance to foreign companies entering the Chinese market.
• 1. Recruit, train and coach the sales team across China, The Philippines and Thailand as the Managing Director and Head of Sales & Business Development
• 2. Consulted and developed the China market for Ask.com and Yahoo for China market.
• 3. Launch apps for Google Search, Amazon.com, and Facebook in collaboration with TCL, Xiaomi, Gionee, and Baidu.
• 4. Consult for Konka Electronics, Aiwinn, Luckjoy Engineering market expansion strategies into South East Asia
• 5. I have taken the initiative to secure a cryptocurrency exchange license in the Philippines, making history as the first foreign company to receive such authorization from the Philippines Central Bank.

Jan 2019 – Apr 2020 · 1 yr 3 mos · Mandaluyong, National Capital Region, Philippines · On-site

• BlockStar Alliance Global is a cryptocurrency exchange headquartered in Manila, Philippines. The company operates under a Bankaro Special Purpose (SP) License, a regulatory framework that allows licensed entities to engage in digital asset exchange and virtual currency services in the Philippines.
• With this license, BlockStar Alliance Global is authorized to legally offer cryptocurrency trading, wallet services, and digital asset-related solutions within the country, ensuring compliance with Philippine financial regulations. Positioned at the intersection of fintech innovation and regulatory oversight, the platform aims to provide secure, user-friendly, and inclusive access to digital currencies for individuals and businesses across the region.

Aug 2013 – Nov 2019 · 6 yrs 3 mos · Singapore, Singapore · Hybrid

• Singapore's largest online retailer and community for electric unicycle

Jan 2012 – Dec 2015 · 3 yrs 11 mos · Singapore · Hybrid

• Celltick Technologies Ltd provides mobile marketing solutions used by operators to monetize their subscribers home screens, content providers to promote and distribute their products, and advertisers to promote their brands and generate leads. As the Regional Director of Sales & Business Development at Celltick Technologies Ltd, I played a crucial role in managing the end-to-end sales process and collaborating with cross-functional teams. My responsibilities included:
• Oversaw the entire sales cycle, from prospecting and lead generation to contract negotiations and deal closure, ensuring the acquisition of new customers.
• Worked closely with the product development and marketing teams to align strategies and deliver tailored solutions to meet the unique needs of our clients.
• Managed multiple projects with varying deadlines
• Built and nurtured relationships with key stakeholders, including mobile operators, content providers, and advertisers, to drive business growth and maximize revenue opportunities.
• Collaborated with internal teams, such as technical support and product team, to ensure seamless implementation and ongoing support for our mobile marketing solutions.
• I secured the first few customers for our SBU and paved the way to reaching more than 20 million subscribers globally
• I received the Management Excellence Award for my work in managing resources to deliver the objective of the new SBU. This serves as a testimony to my dedication and achievements in driving the growth and influence of Celltick Technologies as a leading mobile marketer during my tenure.

Jun 2010 – Dec 2011 · 1 yr 6 mos · Singapore · Hybrid

• Motricity offers SaaS services used by wireless carriers to offer mobile Web portals, storefronts, messaging applications, and tools for billing support and payment. As the Regional Sales Director, I
• Played a pivotal role as part of the Sales team for the newly established APAC office, closing a $52 million deal with Axiata Group.
• Recognized and awarded as the Best Sales Team, showcasing the collective effort and achievement of the team.
• Project-managed multiple customers across Malaysia, Cambodia, Sri Lanka, and Bangladesh, ensuring smooth implementation and satisfaction of their requirements.
• Spearheaded Sales & Business Development activities, targeting customers in the Philippines, Vietnam, and Thailand to expand Motricity's market presence.
• Account managed customers in Indonesia and Cambodia, building strong relationships and providing support.
• Motricity underwent a business revamp in 2011 due to being acquired, leading to the closure of the telco-related business for APAC

Jun 2008 – Jun 2010 · 2 yrs · Singapore · On-site

• Acision is a global leader in telecommunications for messaging, payments, and content management products, services and solutions. As an Account Manager at Acision, my roles and responsibilities included:
• Identified sales opportunities and presented Acision's suite of services to Singapore mobile operators.
• Managed the entire sales cycle, from prospecting and lead generation to contract negotiations and deal closure.
• I won the Best Sales Person awards for 2008 (160%) and 2009 (120%), acknowledging my exceptional achievements especially during the downturn. I managed the Malaysian mobile operators as part of my accounts management role after my promotion.

Sep 2007 – Mar 2008 · 6 mos · Bangkok, Bangkok City, Thailand · On-site

• Kyocera Communications Asia Pacific focuses on mobile entertainment and has both B2B (mobile operators) and B2C (direct to consumers) operations. The MD tasked me with leading the transformation of the struggling business because of my excellent track record in the digital contents industry.
• Evaluated sales numbers and devised strategies to drive growth.
• Managed the sales and marketing team in Thailand and providing guidance and support to maximize their performance.
• Revised partner engagement plans to strengthen relationships and enhance collaboration.
• Revised the overall strategy to align with market trends and drive the company's growth.
• While the efforts resulted in an improvement in sales numbers, the company ultimately decided to close down the business division. However, the Kyocera management principles that I learned during my time with the organization have proven invaluable throughout my career. These principles emphasize respect for all individuals, a focus on continuous improvement, and a commitment to social responsibility. They have influenced my approach to leadership and decision-making, and I continue to hold them in high regard.

Oct 2006 – Sep 2007 · 11 mos · Singapore · On-site

• Starcut was a mobile media company (invested by Nokia) that focused on designing, developing, and maintaining mobile and web services. Reporting to the GM, my role as the Regional Business Development Manager at Starcut encompassed:
• Spearheaded business development initiatives in the APAC region with the aim of expanding the company's presence and generating new opportunities in the digital contents industry
• Represented Starcut at prominent industry events, conferences, and trade shows to showcase our capabilities and explore potential partnerships.
• During my tenure, I led the change management efforts, driving the business transformation away from the Nokia Fun Club and towards new product development and the diversification of revenue streams. The initiative had a growth of 70% YoY. Notably, I played a crucial role in securing a SaaS deal with CNBC Asia, which served as a significant achievement for Starcut, solidifying our position as a leading mobile media company in the APAC market.

Aug 2003 – Sep 2006 · 3 yrs 1 mo · Singapore · On-site

• WooWorld (an EDB Seeds company) was one of the most well-established mobile content aggregators and distributors globally. As the leader of the organization, I was responsible for overseeing and managing the entire business operations. My roles included:
• Provided strategic direction and guidance to the team in order to drive business growth and achieve objectives.
• Managed and coordinated the efforts of a diverse team across Korea, Vietnam and Singapore; ensuring effective collaboration and efficient operations.
• Developed and implemented operational strategies and processes to optimize efficiency and productivity.
• Monitored and evaluated key performance indicators to track the company's progress and make data-driven decisions.
• Through strategic planning and execution and the hard work of the team, we broke-even in 2006 and became the undisputed number one distributor in Asia.

May 2000 – Jul 2003 · 3 yrs 2 mos · Singapore · On-site

• Worldremind, a startup that emerged during the dot com boom, faced significant challenges when the dot com crash occurred in 2000. The company underwent a business restructuring, with a renewed focus on enterprise SMS applications. My role within the company encompassed:
• End to end, from prospecting, presenting, selling, and account management, ensuring customer satisfaction through aftersales support.
• Took charge of contract renewal and negotiations with clients.
• Innovated and and jointly developed tailored products for enterprises, including notable collaborations with SingTel Mobile, M1, StarHub, Ministry of Environment, and Power98.
• Acted as the company's representative to communicate with IDA and ensure compliance with regulatory frameworks.
• In 2003, I joined WooWorld as VP of Sales & Operations, a startup between EDB, GITCT, and Worldremind.