Anusha Kogunde Vijaya

Product Manager

Berlin, Germany3 yrs 8 mos experience

AI EnabledAI ML Practitioner

Key Highlights

Tripled conversions through strategic content messaging.
Achieved 75% increase in form submissions via email campaigns.
Led initiatives resulting in 35% increase in feature adoptions.

Stackforce AI infers this person is a B2B SaaS Product Marketing expert with a strong focus on growth and analytics.

Contact

Skills

Core Skills

Go-to-market StrategyB2b MarketingMarketing AnalyticsProduct AdoptionSocial Media MarketingMarketing Strategy

Other Skills

CommunicationPositioning (Marketing)B2B Marketing StrategyCampaign ManagementPresentation SkillsLead GenerationHubSpot Marketing HubDemand GenerationCopywritingProduct MarketingField MarketingSales EnablementLanding PagesDigital MarketingWeb Content Writing

About

I am a B2B Product & Growth Marketing professional with over four years of experience working in SaaS environments. My work has focused on go-to-market strategy, demand generation, product adoption, and revenue-aligned marketing execution. I enjoy working at the intersection of product, customer insight, and performance metrics, where structured strategy meets measurable impact. I hold a Bachelor’s in Engineering, specializing in Industrial Engineering and Management, where I developed a keen interest in Management and Process optimization. I later completed a Master of Business Administration (MBA) with a specialization in Marketing. During this time, I built a strong foundation in market research, brand strategy, consumer behavior, and go-to-market planning. Outside of work, I am a pet mom to a cat and someone who genuinely enjoys learning. History is my favorite subject because I believe understanding the past helps us make better decisions for the future. I enjoy strength training, Pilates, and yoga (not a fan of running). In my free time, I like slow reading or exploring cafés where I can be productive while enjoying coffee or brunch. I enjoy staying curious, active, and open to new experiences. Currently based in Berlin and seeking English-speaking roles, I'm passionate about joining purpose-driven teams where I can shape brand narratives, fuel growth, and wear multiple hats when needed.

Experience

Career break

2 roles

Career transition

Mar 2025 – Jul 2025 · 4 mos

As a Product Marketer committed to continuous growth, I used my recent career break as an opportunity to upskill in data analysis by enrolling in a structured Data Analytics Bootcamp.

Caregiving

Mar 2024 – Nov 2024 · 8 mos · Berlin

Unbxd inc., a netcore company

Product Marketing Manager

Jan 2022 – Jan 2023 · 1 yr · India

Developed a comprehensive content messaging framework that tripled conversions by understanding ICP and user personas.
Led the global implementation of cross-channel Campaign Management, coordinating 15 cross-functional team members to enhance content quality.
Achieved a 75% increase in form submissions through strategic email campaigns and A/B testing, optimizing customer journeys.

CommunicationPositioning (Marketing)B2B Marketing StrategyMarketing AnalyticsCampaign ManagementB2B Marketing+11

Firsthive | customer data platform

2 roles

Product Marketing Manager

Promoted

Jan 2021 – Jan 2022 · 1 yr

Led customer marketing initiatives that resulted in a 35% increase in feature adoptions and doubled daily active users.
Executed CSAT and NPS surveys to identify customer pain points, enhancing product adoption strategies.
Facilitated weekly sales operations sessions, improving deal velocity by 40% and generating actionable sales reports.
Owned the go-to-market strategy, aligning messaging and sales motions with regional revenue targets across multiple geographies.

Positioning (Marketing)Marketing AnalyticsCampaign ManagementB2B MarketingDigital MarketingWeb Content Writing+8

Product Marketing Analyst

Jan 2020 – Jan 2021 · 1 yr

Owned brand transformation strategy, leading a comprehensive digital rebrand and SEO migration.
Created over 10 case studies and translated 30+ knowledge base articles to enhance customer understanding.
Improved website/page rank through organic SEO efforts, generating a 7x increase in marketing-qualified leads (MQLs).

Marketing AnalyticsCopywritingSales EnablementSearch Engine Optimization (SEO)Social Media MeasurementLinkedIn Advertising+3

Kpmg india

Trainee

Jan 2019 – Jan 2020 · 1 yr · Greater Bengaluru Area · Hybrid

Collaborated with the IGH Team at KPMG, India, to enhance social media engagement by 25%.
Managed an 8-person field training squad, improving internal communication workflows.
Analyzed media coverage and social performance metrics, adapting content across various formats.

CommunicationSocial Media MarketingThought LeadershipMarketing StrategyField MarketingSocial Media Measurement

Aikya business solution private limited

Social Media Analyst

Jan 2018 – Jan 2018 · 0 mo · Bengaluru, Karnataka, India

Conducted digital marketing initiatives to enhance SEO and improve website rankings.
Enhanced on-page SEO and implemented Google Analytics for tracking website traffic.
Developed a comprehensive social media strategy to boost company awareness and online presence.
Contributed to AIKYA Business Solution's growth in the competitive digital landscape.

CommunicationPresentation SkillsMarketing StrategySearch Engine Optimization (SEO)Social Media MeasurementSocial Media Marketing