May 2023 – May 2025 · 2 yrs · San Francisco Bay Area · On-site

• Session AI is the pioneer of In-Session Marketing, the critical capability that leading online retailers need to convert site visitors in a privacy-first world. Using patented machine learning, Session AI predicts purchase intent in five clicks, enabling online retailers to provide each visitor with the right offer in real time. Major brands including Verizon, Ashley Furniture, Bath & Body Works, and Tailored Brands rely on Session AI to increase revenue and engagement without the need for personally identifiable information or third-party cookies. Learn more about the future of ecommerce marketing at www.sessionai.com

Mar 2023 – Present · 3 yrs 2 mos · Boston, Massachusetts, United States · Remote

• OfferFit’s Automated Experimentation Platform is the fastest, most scalable way to accelerate testing and learning. Automatically discover the right message, creative, incentive, channel, and timing for every customer to unlock the full value of your customer data. OfferFit replaces A/B testing with self-learning AI that proactively experiments and automatically makes unique, optimized decisions for each customer along multiple dimensions (such as channel, message, incentive, timing, and frequency). Companies using OfferFit AI have seen campaign performance lift of at least 20%, and in some cases as much as 300%. Learn more at www.offerfit.ai

Mar 2022 – Feb 2023 · 11 mos · San Francisco Bay Area

• mParticle makes it easy to holistically manage customer data along the entire product and customer lifecycle. Teams across companies like Starbucks, NBCUniversal, Spotify and Airbnb use mParticle to deliver great customer experiences and accelerate growth by solving the foundational challenges that impede success at scale. Founded in 2013, mParticle is headquartered in New York City with employees around the globe.

Mar 2022 – Dec 2022 · 9 mos

• SafeGraph is narrowly focused on building the most accurate global places dataset available, empowering modern builders to create world-class location-based applications and analytics tools.

Nov 2019 – Jul 2021 · 1 yr 8 mos · San Francisco Bay Area

• The world’s leading companies rely on Dynamic Signal’s enterprise SaaS platform to connect, engage, and activate their employees. By managing and delivering targeted communication across channels and devices, creating a structured dialogue with the workforce, and empowering employees to become powerful brand advocates, Dynamic Signal drives increased productivity, retention, and profitability.
• Founded in 2010, and based in Silicon Valley, Dynamic Signal serves over 20% of the Fortune 100 and is supported by leading investors including Microsoft Ventures, Venrock, Rembrandt Venture Partners, Trinity Ventures, Cox Enterprises, Time Warner Investments, Signia Venture Partners, Focus Ventures, and Akkadian Ventures.

Aug 2017 – Nov 2019 · 2 yrs 3 mos · San Francisco Bay Area

• Quadrupled pipeline in first year and grew Marketing and Sales Development teams to 80
• Built efficient, scalable outbound demand generation engine, including high impact ABM programs
• Implemented AI-based account targeting and prospecting prioritization – improving CAC by 20%
• Built first Rev Ops team across Marketing, SDR, Sales and Customer Success to drive operational excellence
• Launched first in-person Dynamic Signal Summit with over 300 Marketing and Communication leaders

Nov 2019 – Nov 2021 · 2 yrs · San Francisco Bay Area

• Built scalable Demand Generation engine to triple pipeline and create predictable revenue in first year
• Responsible for overall company pipeline growth – driving valuation from $200M to $2.1B in two years
• Grew Marketing team from 3 to 25 and built Global Sales Development function from the ground up
• Launched AI-powered Talent Exchange with McKinsey to hire workers displaced by the pandemic
• Drove top-tier press coverage including Wall Street Journal, Fortune, Forbes and TechCrunch

Sep 2018 – Nov 2019 · 1 yr 2 mos · San Francisco Bay Area

• Eightfold delivers the Talent Intelligence Platform, the most effective way for companies to identify promising candidates, reach diversity hiring goals, retain top performers, and engage talent. Eightfold’s patented artificial intelligence–based platform empowers enterprises to turn talent management into a competitive advantage. A Gartner Cool Vendor in Human Capital Management for Talent Acquisition, Eightfold's cutting-edge platform is built by top engineers out of Facebook, Google and other leading technology companies.
• The Talent Intelligence Platform was created with three pillars in mind:
• First, Eightfold believes that people are every enterprise’s greatest asset, and wants to put them at the center. The platform aggregates all people data within an enterprise - from applicants to alumni - which is currently siloed across many different point solutions. This becomes the richest and most comprehensive talent network for each enterprise.
• Second, Eightfold uses data to provide intelligence on what people are capable of doing, instead of just what they have done in the past. This allows enterprises to more effectively match people to the right opportunities.
• Finally, using AI, the platform continuously learns from enterprise and individual performance to predict future roles, performance and career alternatives.

Jul 2019 – Jul 2021 · 2 yrs · San Francisco Bay Area

• Clari’s Revenue Operations platform helps B2B organizations increase win rates, shorten sales cycles and improve forecast accuracy by using AI and automation to create full funnel accountability across go-to-market teams. We are used by hundreds of sales, marketing and customer success teams at leading B2B companies including Qualtrics, Lenovo, Adobe, Dropbox, and Okta to drive pipeline, audit deals and accounts, forecast the business and reduce churn. We harvest and analyze activity signals from dozens of different business systems, including email, calendar, CRM, marketing automation, and others to transform revenue operations to be more connected, efficient, and predictable.

May 2016 – May 2017 · 1 yr

• Increased profitability of marketing investment over 20%, while increasing pipeline and revenue growth
• Managed $6.5M budget and team of 15 marketers worldwide with additional responsibility for eight SDRs
• Part of executive team that acquired Amsterdam-based CMS Hippo to accelerate product vision
• Doubled engagement by re-launching website with clarified messaging and authentic customer stories
• Launched State of Amazon study highlighted in Forbes, Fortune, CNBC, Bloomberg and Drudge Report

Apr 2012 – May 2016 · 4 yrs 1 mo

• Responsible for pipeline growth – going from zero to hundreds of millions – enabling $81M in funding
• Built the marketing machine delivering 4-5x revenue growth, while the organization grew from 50 to 300
• Pioneered an industry-leading Account-Based Marketing strategy to capture the world’s largest retailers
• Grew an outbound Sales Development team into the largest and most efficient acquisition channel
• Created Demand Gen, Marketing Ops and Analytics functions driving a world-class return on spend
• Built an award-winning Marketing Technology stack, including Marketo, Salesforce and others
• Launched Customer Marketing and the company’s first advocacy program with over 100 advocates
• Recognized with a unique one-time award by Lightspeed for performance, values and team excellence

Feb 2016 – Feb 2020 · 4 yrs · San Francisco Bay Area

• Leadspace is the only vendor offering predictive applications built on a Virtual Data Management Platform for B2B demand generation. Used by four of the five largest enterprise software companies, Leadspace helps marketers find and target ideal prospects through net-new discovery, on-demand enrichment and predictive scoring. Leadspace is trusted by more than 120 leading B2B brands including Oracle, Microsoft, Marketo, RingCentral and BloomReach. The company is based in San Francisco and Tel Aviv and backed by Battery Ventures, JVP and Vertex. www.leadspace.com

Feb 2009 – Apr 2012 · 3 yrs 2 mos · Mountain View, CA

• Co-authored business plan to raise $3.6M Series A for enterprise cloud/SaaS healthcare startup
• Built Demand Gen and Sales Development functions, growing pipeline 200% year-over-year for 3 years
• Delivered hundreds of qualified opportunities to close the company’s first large enterprise deals
• Set up and administered first implementation of Salesforce and Marketo to scale customer acquisition
• Re-branded the company and created formalized positioning, messaging and collateral
• Grew the product marketing function including authoring product requirements and features
• Managed content marketing, marketing programs, social and events
• Launched new website to support content strategy on Wordpress platform

Jan 2005 – Dec 2008 · 3 yrs 11 mos · Palo Alto, CA

• Bootstrapped CD ripping service to #1 market leader, revenue and market share
• Differentiated on high-quality metadata, killing well-funded competitor ($20M)
• Created a scalable robotic ripping solution by repurposing disc duplicating machines
• Guided product requirements of batch CD ripping software built with dbPoweramp
• Built a network of 450 dealers and a nationwide network of rep firms
• Developed co-marketing relationships with new channel partners (Best Buy and Sonos)
• Oversaw operations, personnel, equipment, technology and ripping process

Sep 2003 – Jun 2004 · 9 mos · Prague, Czech Republic

• Taught business and conversational English to executives of all language levels
• Traveled to twenty countries, primarily in Eastern Europe and the Middle East

Sep 2002 – May 2003 · 8 mos · Los Angeles, CA

• Researched technology growth in developing countries, online media and ethics
• Helped business school integrate long distance learning technology into the classroom

Jun 1999 – Sep 2000 · 1 yr 3 mos · San Jose, CA

• Co-authored business plan to raise $15M of VC funding to build a pre-Napster peer-to-peer live audio streaming technology – cutting bandwidth costs by 90%
• Positioned technology to become the #1 Arbitron-rated network (5M listening hours per month)
• Developed relationships and marketing agreements with major media companies
• Provided strategic direction in product positioning and development
• Authored initial product and marketing requirements
• Interviewed, hired and trained new high-level staff members

Aug 1998 – May 2002 · 3 yrs 9 mos · Los Angeles, CA

• Built the station from concept, including strategic planning and direction, budgeting, purchasing, equipment setup and training of staff
• Managed staff of 75 students, mentored leadership team and oversaw all operations
• Taught two college courses and developed related curriculum
• Parlayed the station into the cornerstone of a new broadcasting major
• Interviewed and hired new faculty to provide continuity in leadership

Sep 1995 – Jul 1998 · 2 yrs 10 mos · San Jose, CA

• Founded the world’s first high school Internet radio station
• Led all aspects of station setup, management, strategy and staff training
• Signed co-marketing deal with RealNetworks delivering over 10M listeners per year