Feb 2016 – May 2018 · 2 yrs 3 mos · Troy, Michigan

Oct 2014 – Feb 2016 · 1 yr 4 mos · Bloomfield Hills, MI

Jul 2000 – Jul 2008 · 8 yrs · Warren, MI

• VP, Account Supervisor (Alltel Wireless)
• Directed the digital & broadcast marketing programs for one of the Agency’s top accounts
• Utilized consumer insights, internal/external research and promotional partnerships to pioneer a
• customer lifecycle strategy that involved the use of multiple social media platforms that
• converted many conquests and encouraged intenders to “follow” the brand
• Account Supervisor (GM/XM Satellite, GM BuyPower, Pearle Vision, Delta Faucet)
• Lead Account Manager for OEM partnership (GM and XM Satellite Radio) managing a team of 4
• with multi-million project budgets
• Developed XM marketing launch strategy for HUMMER vehicle line
• Increased Dealer delivery satisfaction scores through robust Dealer training tools
• Managed all model year content and imagery updates for the GM BuyPower Web site which
• included every GM model down to the trim level
• Lead several different types of interactive initiatives – major site redesigns, site refreshes,
• microsites, Flash apps, email marketing, online video and social networking

Nov 1999 – Jul 2000 · 8 mos · Troy, MI

Aug 1998 – Nov 1999 · 1 yr 3 mos

• Conducted primary research functions for syndicated and proprietary studies for automotive industry. Maintained client relationships. Analyzed and reported research data for client deliverables. Performed data manipulation through statistical software. Assisted with proposal writing and internal budgeting.

Feb 1997 – Aug 1998 · 1 yr 6 mos