Jan 2017 – Jan 2018 · 1 yr · Chicago, IL

• Established and led global team of digital and content marketing consultants to support sales and customer success efforts for leading $150MM+ social media management platform. Closed record-breaking ARR deals, built and delivered customer advisory programs and maturity modeling across healthcare, retail/CPG, technology, media, and financial services verticals. Developed a value-focused sales model and enablement plan for enterprise field teams, emphasizing consultative selling and clear enterprise value proposition to move product up market.

Sep 2014 – Oct 2016 · 2 yrs 1 mo · Chicago, IL

• Reporting to the CEO and CMO of global social media analytics company. Directly responsible for driving pipeline for $50MM revenue target with P&L oversight and expanding enterprise market share, scaling marketing team from 4 to 26. Grew pipeline 5x while reducing costs and improving channel efficiency. Evolved product-market fit and global product positioning through two acquisitions and multiple new product launches, maintaining 30% YOY growth.

Jan 2011 – Jul 2014 · 3 yrs 6 mos · Chicago, IL

• Co-founded profitable digital marketing and media strategy consultancy to advise enterprise companies in late-adopting, regulated industries including healthcare, pharma, professional services as well as fast-paced sectors like B2B technology.

Jan 2009 – Dec 2011 · 2 yrs 11 mos

• Established industry-leading digital presence, winning product positioning and successful go-to-market strategy to fuel demand for $25M SaaS player in new marketing technology (social media monitoring & analytics). Built and led North America marketing team driving 2x annual growth and exceeding all demand generation and revenue objectives YOY. Also led professional services division and increased bottom-line revenue by 112% in 8 months by optimizing utilization and developing new offerings while holding costs. Transitioned to SFDC’s customer success organization after $326M exit.

May 2008 – Present · 17 yrs 10 mos · Chicago, Illinois, United States

• Content development for B2B brands and executives, including thought leadership content, content marketing strategies, ghostwriting and long-form asset development. International keynote speaker at leading events including SXSW, DMEXCO, MarketingProfs B2B Forum, INBOUND, Content Marketing World, Dreamforce, TedX Atlanta, Social Media Strategies Summit, and more.

Nov 2005 – Apr 2008 · 2 yrs 5 mos

• Chief marketing and communications strategist for fast-growth international professional services firm specializing in hospitality design and development. Directed brand growth and positioning, including all corporate communications and messaging, complete international brand expansion and relaunch to drive firm’s industry-leading reputation and drive 35% YoY growth. Contributed to and organized industry innovation programs including Hotel of Tomorrow collaboration with Autodesk and leading hospitality brands.

Jan 2004 – Jan 2005 · 1 yr · Midwest Chapter - Chicago, IL

• Spearheaded all fundraising and relationship management efforts for the Midwest chapter of national non-profit organization, serving thousands of seriously ill children each year. Successfully managed and grew a portfolio of key corporate, foundation, and major individual donors to maximize long-term opportunities, driving $1mm in annual revenue.

Jan 2002 – Jan 2004 · 2 yrs

• Directed annual fundraising and donor relations efforts for the oldest and largest non-profit independent music school in Wisconsin. Developed and launched campaign identity, messaging, and community outreach plans and grew donor base through cultivation, research, and direct mail acquisition.

Jan 2000 – Jan 2002 · 2 yrs · Milwaukee, Wisconsin, United States

• Led 30-person inside sales team to drive annual subscription and ticket revenue through renewals and outbound customer acquisition.