Oct 2023 – Sep 2024 · 11 mos · Bengaluru, Karnataka, India · On-site

May 2022 – Oct 2023 · 1 yr 5 mos · Bengaluru, Karnataka, India · On-site

• 1. Rebranded and repositioned the erstwhile IndianMoney to ffreedom app. Led the transformation from a personal finance app to a livelihood platform
• 2. Led large scale 360 degree brand campaigns (paid & organic) to reach more than 100 million target users from Bharat per month
• 3. Increased the user acquisition rate to reach 10 million app downloads per year.
• 4. Reduced the user acquisition cost by 2X
• 5. Conceptualised ffreedom nest and ffreedom mentor to catalyse future growth

Dec 2018 – May 2022 · 3 yrs 5 mos · Bengaluru Area, India

• 1. Spearheaded BBDaily’s revenue growth by more than 50x
• 2. Led the customer life cycle marketing to increase the Average Order Value by 2X & 15 %point increase in 6M retention.
• 3. Spearheaded pricing strategy and execution to improve the gross margin by 5%point.
• 4. Conceptualised product functionalities to improve customer engagement and experience
• 5. Co owned the P&L of the business to achieve CM5 level profitability

Sep 2014 – Dec 2018 · 4 yrs 3 mos · Bengaluru Area, India

• 1. Conceptualised the first ever AI platform in Healthcare, even before AI was a buzzword.
• 2. Launched DHR- the core of the platform, with more than 200k individuals and more than 1K providers
• 3. Built models for personalised health recommendations based on >5000 bookmakers

Jun 2012 – Feb 2015 · 2 yrs 8 mos · Bangalore

• 1. Scaled the preschool to 40 locations across 5 markets
• 2. Increased the enrolments in the schools to achieve positive contribution margin for schools in 18 months
• 3. Exited through strategic partnership

May 2012 – Jun 2013 · 1 yr 1 mo · Kolkata Area, India

• As a relationship manager in the Corporate & Investment Banking division of ICICI Bank, I was responsible for debt appraisals, CXO relationship management, portfolio monitoring, and debt syndication. In this role, I worked closely with clients to assess their debt needs and develop strategies to meet those needs, while also managing relationships with C-level executives and monitoring portfolios to ensure the success of our investments. My responsibilities included conducting due diligence, negotiating terms, and structuring deals in a way that met the needs of both our clients and the bank. I am experienced in the financial industry and have a strong understanding of the complex processes involved in debt financing. I am confident in my ability to drive results and create value for clients in this field.

Jan 2008 – May 2010 · 2 yrs 4 mos · Jharsuguda

• As a key member of the team responsible for the startup of a 5 million tonne per annum greenfield aluminium smelter, I played a vital role in the successful launch of the facility. My responsibilities included smoothly starting 600 POTS and independently managing the normalization function in the commissioning process. I also developed key standard operating procedures and processes, implemented 5S, ISO, and Six-Sigma practices in the smelter division.
• In addition to my technical responsibilities, I also managed a team of 80 engineers and operators and was recognized for my excellent performance during crisis situations. I delivered two innovations that helped us achieve the highest number of cell startups per day, and I am proud of my contributions to the success of the smelter. I am confident in my ability to drive results and lead teams in challenging environments.

Jun 2007 – Jan 2008 · 7 mos