Jun 2025 – Present · 9 mos

• I build the communication, trust, and monetization infrastructure that helps agencies and SMBs scale with confidence.
• At HighLevel, I lead a team of 9 Product Managers along with Product Ops and Solution Engineers, driving a portfolio that spans SaaS, Messaging, Voice, WhatsApp, RCS, Email, Wallet, and Reselling.
• My focus is three-fold:
• Communication at scale → evolving our Phone System and launching new channels like WhatsApp and RCS, ensuring that 500K+ businesses can reliably reach their customers.
• Trust & compliance → building out KYC/KYB onboarding, fraud prevention, taxation, and billing systems that reduce complexity and give agencies confidence to expand globally.
• Agency monetization → scaling SaaS, Wallet, and Reselling products that enable agencies to white-label HighLevel and generate revenue through add-ons, subscriptions, and value-added services.
• I place a strong emphasis on UX and self-serve experiences, simplifying complex workflows like phone number setup, billing, and compliance into intuitive flows that reduce support tickets and accelerate adoption.
• Alongside product strategy, I invest in org-building — hiring and mentoring PMs, scaling product ops, and creating execution frameworks that align multiple pods to deliver consistent outcomes.
• I’m passionate about turning complex infra into seamless experiences — so agencies and SMBs can focus on growing their business while we handle the hard parts in the background.

Jun 2024 – May 2025 · 11 mos

• Directed a multi-product portfolio spanning Phone System, WhatsApp, Wallet, Billing, Reselling, SaaS, and Email, with adoption across 100K+ businesses.
• Scaled team from 4 → 9 PMs and added 5 specialists (Product Ops and Product Solution Engineers) while driving promotions and mentorship for rising PMs.
• Spearheaded the 0→1 launch of new initiatives: Voice AI, Fraud & Spam Prevention, WhatsApp Co-Existence, IP Reselling, Wallet Taxation.
• Introduced Persona-based KYC/KYB onboarding, laying the foundation for compliance and trust systems at HighLevel.
• Championed execution excellence → standardized PRD practices, rollout of ClickUp execution flows, and product metrics cadences across pods.
• Filed 2 US patent applications (real-time rebilling framework & AI-driven spam blocking), reinforcing HighLevel’s thought leadership in innovation.

Jun 2023 – May 2024 · 11 mos

• Scaled Phone System (Messaging, Voice, Numbers) from early adoption into a mature product line, driving significant ARR growth and retention. (Scaling)
• Spearheaded the 0→1 launch of WhatsApp as a product line, rapidly expanding CPaaS offerings and adoption across SMBs. (0→1)
• Took ownership of Wallet, Billing, and Reselling systems, building the financial backbone for communications and enabling new monetization models. (0→1 foundation)
• Delivered compliance, security, and trust features (real-time billing, taxation, regulatory bundles), ensuring global adherence and operational efficiency.
• Collaborated directly with Finance leadership on vendor negotiations, gross margin improvements, and revenue expansion strategies, aligning product roadmap with financial outcomes.
• Transitioned into people leadership, managing 2 PMs (SaaS & Email) as direct reports, and hired 2 PMs for WhatsApp and Voice, expanding team capacity and focus.
• Partnered cross-functionally with GTM, Finance, and Engineering to design adoption initiatives and launch campaigns, contributing to multi-million ARR uplift.

Mar 2022 – May 2023 · 1 yr 2 mos

• Owned the 0→1 development of HighLevel’s Phone System, building Messaging, Calling, and Phone Number management as a core product line for SMBs.
• Shipped foundational compliance features (A2P 10DLC, STIR/SHAKEN, CNAM, Regulatory Bundles), ensuring carrier approval and reliable message deliverability.
• Partnered with design & engineering to deliver intuitive UI/UX for number lifecycle management (purchase, configuration, usage, billing), significantly improving adoption and reducing support burden.
• Drove early adoption and monetization, contributing to multi-million ARR traction in the first year of launch.