Vishwajeet Singh

Co-Founder

Delhi, India12 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Led Zypp Electric's brand transition to a leading EV rental platform.
Award-winning marketer recognized for innovative branding strategies.
Expert in building impactful marketing campaigns and brand stories.

Stackforce AI infers this person is a Marketing Leader in the Mobility sector with expertise in brand strategy and digital marketing.

Contact

Skills

Core Skills

Marketing StrategyBrand CommunicationProject ManagementDigital Marketing

Other Skills

Below the Line AdvertisingTeam LeadershipContent StrategyCorporate BrandingCommunicationOnline PRAbove the LinePersonal BrandingCustomer Relationship Management (CRM)Relationship MarketingPublic RelationsOnline MarketingGraphic DesignBudget TrackingBTL

About

Passionate about building sustainable mobility solutions, I currently lead Marketing, PR, Design and Communication at Zypp Electric India's leading EV Rental platform. With over a decade of experience in marketing leadership, I bring deep expertise in: Strategic Brand Building Public Relations & Brand Communication EV Ecosystem Marketing Digital & ATL Campaigns Event IPs & Experiential Strategies Personal Branding for Founders As a founding member at Zypp, I’ve helped scale the brand from ground zero to becoming a category-defining startup. I thrive on creating stories that move people and building brands that matter. Speaker | Award-Winning Marketer (IAMAI, Most Innovative Brand 2017) for MobiKwik and Zypp Electric Let's connect if you're building for the future of mobility. 📩 HIRING at Zypp: bit.ly/ZyppHiring

Experience

Zypp electric

3 roles

Head of Marketing, Design and Public Relations

Promoted

Nov 2021 – Present · 4 yrs 4 mos · Gurugram, Haryana, India

Built and scaled in-house content and marketing for the frugal monster for growth.
Spearheaded Zypp's brand transition into an EV Rental Platform.
Scaled PR & media visibility with multi-fold growth in earned coverage and media mentions, crossing a billion impressions and established Zypp at the forefront of last-mile logistics, rental platform in India.
Nurtured an In-house personal brand team for the founders, led by the founders.
Launched viral campaigns for partnerships with Amazon, Zomato, Swiggy, etc.
Built an internal creative & digital team from scratch
Made video content strategies leading to millions of organic views: 30m+ views on YT, 120Mn+ views on Instagram. Scaled social media platform, all organic and through credible content without a single spend.
Generated organic lead funnel driven by content without the need for performance marketing till 22,000+ Fleet.
Developing in-house AI video capabilities for content and rider training
Developing in-house tech-enabled marketing automations for AI Co-workers, tracking dashboards, and CRM automations.
The journey has begun to make Zypp Electric an EV Rental Platform brand and make it big! Stay tuned

Below the Line AdvertisingDigital MarketingTeam LeadershipContent StrategyCorporate BrandingMarketing Strategy+7

General Manager

Promoted

Nov 2019 – Nov 2021 · 2 yrs · Gurugram, Haryana, India

This year brought us deep insights into the Electric scooter sharing model and how this entire new portfolio works, this was again a new thing on Indian roads, Unit economics was something we wanted to improve then later we switched to EV-based logistics and it turned out great for us even in Lockdown, surviving entire lockdown was something we always feel a challenging phase as a startup. Now we are heading towards making Zypp Electric India's Biggest EV-as-a-Service platform.

Below the Line AdvertisingDigital MarketingCorporate BrandingProject ManagementOnline MarketingOnline PR+2

Assistant General Manager

Nov 2017 – Nov 2019 · 2 yrs · Gurugram, Haryana, India

Starting back in 2017 with a vision of a greener tomorrow, We launched India's first Dockless Bicycle sharing platform. Adding Smart cycles to Indian roads was a great move that later wanted a level up with Electric Scooter rentals.

Below the Line Advertising

Mobikwik

Senior Creative Lead

Jun 2015 – Nov 2017 · 2 yrs 5 mos · Gurgaon, India

Marketing Communications , a part of marketing division . Responsible for branding of MobiKwik.
Multiple stream communication through designs:
Push notifications, mailers (animated + static), videos, Business presentations, app banners, posters, danglers, flex, affiliate banners, flash banners, astons, blog creatives, social posts( facebook, twitter, instagram).
Initiated cartoon strips for easy message dissemination and humor stuff, as people are more perceptive to visuals and audios.

Below the Line Advertising

Blackberry

Lead Designer

Sep 2014 – May 2015 · 8 mos · Noida

Worked on some top chart apps and games on BlackBerry AppWorld

Ajani infotech

UI designer

Apr 2012 – Jul 2013 · 1 yr 3 mos · Noida

Worked here as graphic designer and worked on many BlackBerry applications that performed well on BlackBerry appworld and still performing well.

Dragonfly education pvt. ltd.

Graphic Design Intern

Dec 2010 – Mar 2012 · 1 yr 3 mos · Noida Area, India

I worked as illustrator and animator in dragonfly education. This is basically an E learning company which makes animated study material for Many Reputed Universities of India like IIT Roorkee , IIT DELHI etc . I worked here as a part time professional and while pursuing my studies at Birla Institute of technology ,Noida (Extension center of BITS ,MESRA)