Jul 2015 – Present · 10 yrs 8 mos · Mumbai

• Mercadeo is a B2B Lead Generation & Marketing partner to product/service companies across all domains and segments. We provide services from defining and identifying markets, drawing up a road map and marketing plan, enhancing qualified lead inflow, supporting and complementing the sales activity till the sales closures. mercadeo integrates itself with its clients businesses to become its extended marketing arm and empower the existing sales and marketing initiatives.

Apr 2014 – May 2015 · 1 yr 1 mo · Bangalore

• Responsible for India Marketing for Solutions - Collaboration, Customer Engagement and Internet of Things.
• Regional Strategic Planning and Execution.
• Led B2B Demand Generation Programs.
• Work on Integrated Campaigns, Analytics and CRM tools to Optimize Lead conversion funnel.
• Accountable for Regional Budget and ROI.
• Develop a set of marketing deliverables for each tier, with demand generating activity at the broadest priority level and narrowing down sales enablement and support tools.
• Work with International Marketing team to develop on-going nurture campaigns for Targeted prospects and existing customers.
• Plan and Execute Multi-touch Acquisition Campaigns.
• Run effective Customer Success Programs.
• Events : Plan and implement end to end Industry Specific LogMeIn events in key cities, also leverage 3rd party events by having a speaking slot, pre-arranged meetings, a roundtable or a demo pod to generate targeted Leads.
• PR: Working with Analysts and PR team for creating press releases, customer reference and research materials.
• Online Marketing: Working with help of International team for Web marketing to increase awareness and generate Inbound Inquiries.
• Telemarketing: Work with Local Lead Generation Vendors to generate Sales Accepted Leads by following thorough Requirement Gathering Methodology – i.e. Capturing Prospects Business Needs, Technology Need and BANT qualification.
• Content Syndication: Leveraging Global developed content, localizing and use for generating BANT – qualified Marketing Leads and awareness.
• Plan and execute ongoing Email Campaigns.
• Prioritization of Marketing Lead Flow to Inside Sales, Field and Account Management.
• Focusing on Small Medium and Large Market segment.

Mar 2010 – Apr 2014 · 4 yrs 1 mo · Mumbai Area, India

• Being a part in Conceptualizing, Business Planning, Sales and Operations Planning for the organization.
• Create a Go to market plan and Marketing Campaign including, Emailers, Market Activation(Profiling), Demand Generation Programs, for IT Customers like SAP, Microsoft, Aspect, Kronos etc.
• Set Targets for the Business Development Team.
• Monitor the Performance and turnaround time for the team.
• Share the Analysis of Campaign along with the deliverables considering the parameters like Market Awareness and Market Response on the client’s IT Product / Service Offering with detail statistics.
• Plan future marketing campaigns along with the client (i.e. IT Companies)
• Track the Campaign Performance ensure the better ROI for the Client (IT Companies) Sales & Marketing Budgets.
• Highlight the key Issues and the Risk and draw mitigation plan for the clients.
• Create exciting Incentive plans for the team motivation.
• Monitoring & Initiating Processes for the better Performance.
• Monitor Large Events by ensuring to have the desired Attendees for the Clients.
• Identify Different Marketing Channels for increasing the Clients Branding as well as Sales Performance.