Jan 2025 – May 2025 · 4 mos

• Took time off to take care of family, travel and to tick some boxes off my bucket list.

Jun 2024 – Dec 2024 · 6 mos · On-site

• Role: Build daily digital habits for consumers which increases consumer engagement and shopping on platform
• Led cross-functional growth initiatives for digital services to improve customer retention and engagement by 15% for platform.
• Scaled UPI user base 3× in 6 months through account-focused growth strategies in partnership with internal business units.
• Spearheaded a Scan & Pay program, increasing transactions 1.5X while reducing acquisition costs by 90%.
• Championed a performance-driven culture with weekly KPIs and data-led input targets.

Jan 2023 – May 2024 · 1 yr 4 mos · On-site

• Role: Owned growth and P&L, including selection, pricing, and speed strategy, while influencing Procurement, Operations, Finance, and Product teams to determine the customer value proposition.
• Worked cross functionally to influence inputs - fill-rate, intake margin,SLA and thereby build customer-value-proposition (CVP).
• Delivered a record growth of 50% annual growth while increasing bottom line by 69%.
• Iterated customer offer constructs to deliver the highest new-customer conversion and retention.
• Unlocked selling of loose staples, which increased margins by ~10%.
• Awarded one-time discretionary ESOP for great performance in recognition of performance.

Jul 2021 – Dec 2022 · 1 yr 5 mos · On-site

• Role: This was our first venture in Quick commerce to cater to the 'top-up' and 'last minute' grocery purchases. As the Central Lead, I was to cross-functionally work with multiple teams to deliver growth. I also led the charter to set up 'marketplace model' and scale 'non-grocery' categories.
• Strategized CVP after working across multiple leaders including Product/Tech, Operations, Network Design.
• Reduced SLA by 75% (from 120 minutes to 30 minutes) by influencing cross-functional stakeholders.
• Setup a playbook for city growth, where inputs coupled with marketing helped us grow by 3x in 3 months.
• Pioneered non-grocery categories, including mobiles, small appliances, food, on quick commerce format by working across BUs.
• Expanded into new categories and entered new geographies in record time through marketplace model (non-inventory led model).

Apr 2020 – Jul 2021 · 1 yr 3 mos

• Role: Growth, P&L and customer experience for the region
• This was a General management role with Revenue and Operations teams (150+ members) reporting directly to me.
• I took over the largest region in the midst of COVID, navigating through extreme challenges (people and business).
• Led large-scale change management across the largest region with zero operational or people-related incidents.
• Entered the premium customer segment through acquisition of "Scootsy", where AOVs were 2x compared to Swiggy.
• Launched new service lines (Grocery, Genie).
• Scaled daily orders by 6X (50k to 300k), higher than pre-covid.

Jul 2018 – Mar 2020 · 1 yr 8 mos

• Scaled operations across all states in the region with input-driven KPIs and sales goals.
• Implemented a 24x7 account operations—first in the country—setting industry benchmarks.
• Reduced delivery cost per order while achieving market leadership (15% to 35%) with a 4x annual growth.
• Strategized and tactically broker competition exclusives partnerships through commercial agreements and operational efficiency by making us the best in class for SLAs, serviceability and geographical coverage.

Jul 2016 – Jun 2018 · 1 yr 11 mos

• Part of the early core-team, where I was leading 1 of 7 cities.
• Scaled business 17x (3K to 50K orders per day) in 2 years and dominated market share.
• Launched cake delivery through simple but effective innovations on packaging.
• Achieved positive unit economic post-delivery payout, navigated the team through extreme operational and political challenges.
• Recognized by "Nurture Award" - the highest award to a people manager.

Nov 2013 – Jul 2016 · 2 yrs 8 mos · Bengaluru Area, India

• Key Responsibilities: Develop, Manage and grow the Amazon Marketplace business for Wireless Accessories. It requires me to lead Business Development by defining the marketplace focus for the category, lead strategic projects with internal and external stakeholders and seller engagement. My achievements include:
• Targeted and recruited some of the largest sellers on the platform for Hardlines (Electronics, PC, Appliances, Office Products, Musical Instruments) and 300+ sellers overall.
• Grew the selection offering of mobile accessories from 40,000 in Jan’ 14 to over 1,00,00,000 in Feb’ 16, making it the largest selection offered on any marketplace. This was done by engaging and influencing large sellers (brands, distributors, retailers).
• Consult, strategize and manage large electronic accessory sellers to help scale upto 10X revenue within a year.
• Led a program to outreach interested sellers and pitch to potentially large seller leads, on a weekly basis and thereby registering 750+ sellers during the year.
• Worked cross-functionally to influence policy related changes to protect seller interest and enhance customer experience.

Apr 2012 – Oct 2013 · 1 yr 6 mos · Greater Kolkata Area

• Prime Retail India Ltd or 'The Prime' is a renowned luxury watch and mobile retailer with over 20 outlets operating across India with a turnover of over Rs 90 crores. It is a trusted partner to brands such as Omega, Cartier, Tag Heuer, Chopard, Dior, Swarovski and many more. During my tenure here, my work includes:
• Conceptualize and launch Fadka.com. This included selecting vendors and execution of website development, tying-up for logistics & payment gateway, EMI options, social media marketing and managing online marketplaces such as Amazon.in, Flipkart, Snapdeal, Groupon
• Vendor Management – Partnering with new vendors, and leveraging existing vendors to maintain a zero inventory model (consignment selling).

Nov 2010 – Mar 2012 · 1 yr 4 mos · Greater Kolkata Area

• Corporate Internal Audit: Conducting risk based assessment of various Divisions of ITC Limited and highlighting it to the top management.
• Assignments covered during my tenure include:
• Agri-business division (Branch - Madhya Pradesh)
• Hotel Royal Gardenia (Bangalore)
• Education and Stationery Product Business (Chennai)
• Paper and Paper Board Division (Bhadrachalam – Andhra Pradesh)

Oct 2007 – Oct 2010 · 3 yrs · Greater Kolkata Area

• Transaction Services Support Team:
• I worked as a data analyst and reviewer in the areas of Transaction services, M&A Tax, Valuations, Business recovery restructuring etc., with overseas client from Germany, France, Netherlands and some other European countries.
• Internal audit services: Major clients :
• Bharti Airtel Limited (Telecommunication) at Jaipur, Kolkata and Pune
• MCC PTA INDIA CORP. Pvt. Ltd (Chemical) at Kolkata and Haldia
• Texmaco (Manufacturing) at Agarpara and Belgharia (West Bengal)
• JNB Buildtech Pvt. Ltd (Real estate) at Kolkata

Jun 2007 – May 2008 · 11 mos · Greater Kolkata Area

• Selected as the Google Campus Ambassador for St. Xavier’s College, Kolkata, where I was representing over 10,000 students across departments. This was a pilot programme by Google for building university relationship with elite colleges across India. I organized events in and facilitated recruitment process for Google at Campus.