Varenya Penna

Business Development Executive

Bengaluru, Karnataka, India6 yrs 10 mos experience

Key Highlights

Achieved 130% target in 2020-21.
Led a team of 3 BDAs to exceptional performance.
Expert in sales, writing, and psychology.

Stackforce AI infers this person is a SaaS sales expert with a strong focus on customer acquisition and retention.

Contact

Skills

Core Skills

SalesAccount ManagementNegotiationCustomer AcquisitionBusiness DevelopmentSales Management

Other Skills

Generating revenue in the Indian marketNew Logo AcquisitionPipeline generationHelping founders, CXOs understand complianceQuarterly revenue targetsPipeline generation and managementCustomer retentionAssisting businesses in sales cycleQuarterly quotasCustomer retention strategiesNavigating startups through subscription managementCustomer retention post salesGenerating opportunities in strategic accountsLeading a teamTraining new joiners

About

A sales and a writing enthusiast. As an AE at VWO, my core responsibility is to generate revenue in the Indian market. Before this I was an AE at Sprinto. Prior to this, I was an AE at Chargebee, the core KRA is to lead high-velocity revenue generation in North America and then in APAC. Maintaining relations with clients and helping them understand the importance of subscription management software too are the key areas where my responsibility lies. Zycus was the first company I worked with as a Senior BDR - New Business and Customer Cross Sell and Upsell. Immensely obsessed with gap selling and farming, more than hunting. Achieved 130% target in 2020-21 and lead a team of 3 BDAs to ramp up and perform exceptionally. :) When I am not working, I can be found writing poems and blogs. Check my website out: www.varenyapenna.com :) Ping me if you want to talk about sales, writing or psychology! In case you want to get in touch with me to discuss anything about sales, writing or writing in sales:https://calendly.com/varenyapenna10/30min

Experience

6 yrs 10 mos

Total Experience

2 yrs 1 mo

Average Tenure

6 mos

Current Experience

Vwo

Senior Account Executive - India

Nov 2025 – Present · 6 mos · Bengaluru, Karnataka, India · Remote

Generating revenue in the Indian market
New Logo Acquisition
Pipeline generation

Generating revenue in the Indian marketNew Logo AcquisitionPipeline generationSalesAccount Management

Sprinto

Account Executive - APAC | EMEA

Oct 2023 – Oct 2025 · 2 yrs · Greater Bengaluru Area · Remote

Helping founders, CXOs understand the world of compliance (SOC 2, ISO 27001, GDPR, HIPAA etc)
Quarterly revenue targets (Achievement per quota:: Q4'23: 103%, Q1'24: 100%, Q2'24: 150%...)
New Logo Acquisition
Pipeline generation and management
Focus on customer retention

Helping founders, CXOs understand complianceQuarterly revenue targetsNew Logo AcquisitionPipeline generation and managementCustomer retentionSales+1

Chargebee

2 roles

Account Executive - APAC

Mar 2023 – Oct 2023 · 7 mos · Mumbai, Maharashtra, India

Assisting businesses in South East Asia, India, and ANZ through the sales cycle within Chargebee
Quarterly quotas of $150,000 that includes both Inbound + Outbound.
New Logo Acquisition being 60% of focus, with 40% of focus on cross-sell and up-sell on existing deals.
Working on customer retention strategies

Assisting businesses in sales cycleQuarterly quotasNew Logo AcquisitionCustomer retention strategiesSalesCustomer Acquisition

Account Executive - North America, SMB

Nov 2021 – Mar 2023 · 1 yr 4 mos · Mumbai, Maharashtra, India

Navigating startups through subscription management technologies, and the ROI of such a tool
Understanding the gap in their setup, the challenges and how Chargebee can be of value
New logo acquisition
One of the foundational outbound team members with outbound targets
Customer retention post sales

Navigating startups through subscription managementCustomer retention post salesSalesCustomer Acquisition

Zycus

3 roles

Senior Business Development Executive - Strategic Accounts, Europe | Customer Account Management

Promoted

Apr 2021 – Dec 2021 · 8 mos

Generating opportunities in the 10Bn Plus Segment in 12 Countries of Europe.
Leading a team of 3 to ramp up performance and walk-through A to Z of BD processes.
Training new joiners of Europe Team in understanding Tech Stack
In the hiring panel to scale campus and lateral hiring for BDRs
Created a pipeline of $1.2Mn in new business and $75k in cross sells
Won multiple awards for having >130% productivity in 2020-21

Generating opportunities in strategic accountsLeading a teamTraining new joinersCreating a pipelineBusiness DevelopmentSales Management

Business Development Executive - Strategic Accounts Europe | Customer Account Management

Promoted

Jun 2020 – Nov 2021 · 1 yr 5 mos

Managing the strategic accounts (Big Billion Segment) in European continent.
Certified as "Trusted Brand" by Zycus' BD Team for customer oriented approach
Had productivity of 98% of the targets in one of the most challenging quarters - JAS'20 AND OND'20.
Mentoring 1 BDR in seamless transition into BD and sales
A taste of cross functional collaboration that comes from working with current customers as well as various sales teams to increase rates of conversion.
Working with TAM and CAM to also generate cross-sell opportunities and to maintain customer relations with Zycus.

Managing strategic accountsMentoring BDRsCross-functional collaboration

Business Development Associate - SEA

Jun 2019 – Jun 2020 · 1 yr

I help companies digitally transform their procurement and supply chain landscape in European countries and UKI. Reaching out to the procurement leaders and digital transformation driven contemporaries, I intend to solve the pain points of companies and answer how technology can solve the same. I understand how companies work and the cultural response of not just Europe, but also of the South East Asian countries.
Strategic accounts lead: Working in the strategic accounts, I help companies innovate and thrive through digitization with AI / ML.
Specialties:
Customer success management
Client focused strategies
Problem solving
Highly self motivated

Helping companies digitally transformReaching out to procurement leaders