Karan Singh

Business Development Executive

Gurgaon, Haryana, India12 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 8 years of digital marketing experience.
Expert in integrating traditional and digital marketing strategies.
Proven track record of driving user growth for major brands.

Stackforce AI infers this person is a MarTech expert with a strong focus on digital media and marketing strategy.

Contact

Skills

Core Skills

Marketing StrategyDigital MarketingMedia StrategyProgrammatic AdvertisingSocial Media Marketing

Other Skills

Integrated MarketingSEOSEMEmail MarketingSocial Media CampaignsCampaign ManagementCross-Functional CollaborationDigital Media StrategyMedia PlanningB2B MarketingB2C MarketingClient CommunicationData AnalysisAudience TargetingSocial Media Strategy

About

As a seasoned Marketing Professional, I have spent over 8 years in driving innovative digital marketing campaigns, I have consistently leveraged the power of data-driven insights to optimize online presence and engagement. My journey in the dynamic world of digital media has been marked by a relentless pursuit of excellence, a passion for staying ahead of industry trends, and a commitment to delivering results that matter. Throughout my career, I've honed my skills in crafting and executing successful digital strategies that encompass social media marketing, programmatic, and paid advertising. My ability to adapt to the ever-evolving digital landscape has not only helped brands thrive in the digital realm but also fostered strong connections with audiences. In the last 2 years, I've ventured into the role of a Marketing Manager, broadening my expertise beyond digital media to encompass a holistic view of marketing strategies. This transition has provided me with valuable insights into the synergy between traditional and digital channels, as well as a knack for managing cross-functional teams and overseeing comprehensive marketing campaigns. My goal as a marketing professional is to bridge the gap between creativity and analytics, fusing innovative ideas with data-backed strategies to achieve tangible business growth. I thrive on challenges and am committed to cultivating a culture of continuous learning and innovation.

Experience

Hp

2 roles

Enterprise Marketing Manager

Promoted

Apr 2023 – Present · 2 yrs 11 mos

Developing a comprehensive enterprise marketing strategy aligned with HP's overall business goals.
Planning, creating, and managing marketing campaigns tailored to enterprise customers. Collaborating with cross-functional teams, including product managers, sales, and creative teams, to ensure successful campaign execution.
Leading enterprise-level product launches, including developing go-to-market strategies, coordinating launch events, and creating product marketing collateral.
Overseeing digital marketing initiatives, including SEO, SEM, email marketing, and social media campaigns, to drive traffic, engagement, and lead generation within the enterprise customer base.
Collaborating closely with the sales team to provide them with the necessary tools, resources, and training to effectively engage with enterprise customers and prospects.
Managing the marketing budget for enterprise initiatives, ensuring cost-effective allocation of resources and a positive ROI.

Integrated MarketingDigital MarketingSEOSEMEmail MarketingSocial Media Campaigns+1

Lead Media Planning and Strategy - Greater India

Jun 2021 – Apr 2023 · 1 yr 10 mos

Leading & Managing Digital Media Strategy for HP India across Printers and Personal Systems
Rolling out 50+ campaigns yearly moving across Media Planning and Media Strategy roles
Developing an understanding of B2C and B2B ecosystems
Working on evaluation and integration of digital content across OTTs, YouTube and Social platforms
Creating end to end tracking and consumer journey for teasing out the best performance and insights out of the campaigns

Digital Media StrategyMedia PlanningCampaign ManagementB2B MarketingB2C MarketingMedia Strategy+1

Essence

3 roles

Senior Programmatic Manager

Promoted

Apr 2019 – Jun 2021 · 2 yrs 2 mos

Demonstrated strong leadership and performance across diverse clients, and verticals, consistently receiving excellent internal and client feedback, driving career progression from Sr. Exec to Sr. Mgr in just 3 years
Setup the programmatic practice in India working under the guidance of APAC programmatic lead and had 4 direct reports.
Managing delivery of media plans, post campaign reviews, and milestone outputs utilizing established best practices against client communication strategy according to timeline and fitment in the integrated marketing plan.
Proactively spearheading conversations to expand programmatic marketplace as it pertains to planning (publishers, data, platform, etc.).
Working with client marketing teams, and Essence analytics team to find right audience segments to be targeted with different communication based on their journey.
Layering 1st Party audiences on OTT’s, audio apps on PG Deals, Networks on PMPs to target 1PD audience. Negating them to find net new users.
Finding out unified reach and frequency by driving all channels and deals with in one campaign to reduce ad annoyance and maximize media dollar value.
Responsible for training, support and development of direct reports.
Enhancing upstream planning with Ads Data Hub by indexing client 1st party data with Google data on the log-level to tease out behavioral and interest signals informing inventory and data decisions.
Testing multiple testing strategies like A/B, match market, pre/post across different campaign functions
Experience of working with First and Third party data for both brand and performance campaigns.
Understanding of 360 degree media campaigns across TV, digital, print, radio and OOH.

Programmatic AdvertisingMedia PlanningClient CommunicationData AnalysisAudience TargetingDigital Marketing

Social Activation Manager

Jan 2018 – Mar 2019 · 1 yr 2 mos

Lead a part of the Social Media and YouTube team for Essence India, managed media over $10 million USD in 2018.
Helped in media strategy, planning and execution of extensive Social and YouTube campaigns for products like Google Duo, Google Pay, Google Home, Google Pixel, Google Search and many more.
Tested social creative formats, video lengths for achievement of required campaign goals and submitted POVs based on the learnings.
Tested multiple strategies and comms on social and YouTube using A/B testing and brand measurement surveys.

Social Media StrategyCampaign ManagementA/B TestingBrand MeasurementSocial Media Marketing

Senior Performance Executive

Jul 2016 – Dec 2017 · 1 yr 5 mos

Lead the launch campaign for Google Duo.
Google Duo grew from a monthly active user base of 10K to 45 Million under my watch with a total user base.
Set up the Universal App Campaign best practices in Essence India and SEA (Thailand & Indonesia) and made the POV for App Install campaigns used across global teams.
Tested the effect of brand media on performance. In Google Duo an improvement of 38% was seen on CPAs and a rise of 27% on video calls.

Campaign ManagementUser GrowthApp CampaignsDigital Marketing