Jan 2021 – Mar 2023 · 2 yrs 2 mos

• Responsible for digital growth at Bharti Airtel and Airtel Digital across all categories. Incubated central growth team of 31 members of growth marketeers, product marketeers, SEO and Performance marketing specialist. Scaled digital metrics to 4x levels in 3 years of incubation.
• Key work areas are building growth charter, driving digital category growth, P&L ownership, customer life cycle management, end to end product funnel optimization, product led growth, driving sharp insights basis consumer research and DS models
• Core Growth Charters include:
• 1. Omni Channel acquisitions growth for all lines of business for Airtel [Telecom, Entertainment & Fiber]
• 2. App User Growth with monthly active users base of 200 Mn+ | Airtel Thanks App, Wynk App [Music] and Xstream App [Video]
• 3. Digital Centre of excellence which has Performance marketing at very large scale and SEO across all parts of Airtel

Jan 2019 – Dec 2020 · 1 yr 11 mos

• Incubated first ever Growth team at Airtel responsible for driving Digital Growth agenda at scale. Hired specialists in this field from established digitally driven organizations / start-ups and built the team from scratch. We started with a team of 10 which later went on to size of 30+ as we scaled across. In starting key charters included:
• 1. Driving digital acquisitions of High Value Businesses like Postpaid and Broadband
• 2. Driving recharges and bill payments for all lines of business [Prepaid, Postpaid, DTH and Broadband]
• 3. Driving growth monthly and daily active user base of Airtel Thanks App [Currently 100 Mn + property]

Jan 2017 – Dec 2018 · 1 yr 11 mos

• Marketing analytics to identify revenue opportunities
• Pricing and post launch analysis of all new programmes

Oct 2015 – Dec 2016 · 1 yr 2 mos

• Revenue Planning for Mobile business with annual turnover of Rs 50K crs +
• Driving cost optimization for all cost heads and working with functional teams

Oct 2014 – Sep 2015 · 11 mos

• 1. Handling Finance function end to end for USD 300 Mn annual budget
• 2. Working closely with all leaders to put right strategy and planning for cost

Aug 2012 – Oct 2014 · 2 yrs 2 mos · Gurgaon, India

• 1. Created detailed 11 year financial model for $ 4 Bn JV company with P&L, Cash Flow & Balance Sheet
• 2. MIS and Financial planning and analysis
• 3. Identifying opportunities for new venture, formulating Business Plans and supporting on JV Formation with Global OEM’s
• 4. Handling legal aspects of JV such as NDA’s, MOU, Term Sheet and Shareholder Agreement
• 5. Handling taxation aspects including international taxation for cross border transactions

Sep 2010 – Aug 2012 · 1 yr 11 mos · Noida Area, India

• Deal Evaluation & Pricing
• 1. Developing customer specific Financial Model, Business Case for big customers (more than $ 50 Million), in coordination with other specialist support teams i.e. delivery team and sales group
• 2. Generating Deal specific P/L’s, Cash flows as per the company norms and analyzing it and presenting it to the Senior Management in an unambiguous manner clearly reflecting the likely financial outcome.
• 3. Looking after MIS, FP&A including company revenue forecasts for different geos
• 4. Formulating different kinds of pricing models such as Time & Materials, Fixed Price, Outcome based etc.
• 5. Executed commercial & contractual construct of the said deals along with negotiations with customers

Feb 2008 – Sep 2010 · 2 yrs 7 mos · Gurgaon, India

• Audit & Assurance
• 1. Conducting Statutory, Tax Audits of Big Clients, Review of MIS Reporting Packs for MNC clients
• 2. Wide exposure in areas of Fixed Assets, Payroll, Revenue, Debtors, Payables, Inventory, Statutory Dues, Expenditure etc.
• 3. Key Customers includes LG Electronics, Cairn India, Computer Science Corporation, Mitsubishi Corporation, American Tower Corporation, Business Standard etc.

Oct 2005 – Feb 2008 · 2 yrs 4 mos · New Delhi Area, India

• 1. Worked as a team member in many Statutory Audits, Internal Audits and Tax Audits
• 2. Significant clients served includes Crompton Greaves, Larsen & Toubro, , Claridges Hotel etc.