Kanika Arora

CEO

New Delhi, Delhi, India6 yrs 11 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Driving strategic initiatives from the CEO’s office.
  • Expert in digital subscriptions and monetization strategies.
  • Active in communities focused on digital business models and AI.
Stackforce AI infers this person is a leader in digital media growth and partnerships with a focus on monetization strategies.

Contact

Skills

Core Skills

Business DevelopmentMonetization

Other Skills

Customer AcquisitionOnboardingUser AcquisitionEngagementRetentionAnalyticsBrand ManagementPartnerships & AlliancesApp Store OptimizationB2B AlliancesContent-based revenue managementBusinessNew Business DevelopmentBusiness PlanningPricing Strategy

About

Currently leading Growth & Partnerships at Times Internet, here I drive strategic initiatives from the CEO’s office across some of India’s most influential digital platforms, including TOI, ET, NewsPoint, Times NRI, Abound, Times Connected Tv Business. My work spans digital subscriptions, CTV and FAST ecosystems, monetization strategy, and external partnerships. I’ve led growth mandates across new business lines, scaled content distribution, and enabled multi-brand collaborations that create real commercial value. I operate at the intersection of product, partnerships, and revenue, with a strong bias for execution. Outside work, I’m part of two communities that sharpen how I think and build: • GrowthX, where I’m deepening my understanding of sustainable digital business models • Build School, an applied AI community focused on building real-world tools and workflows using generative AI I’m always open to collaborations, especially if you’re building in media, growth, or product ecosystems. Also exploring speaker opportunities across digital innovation, strategic partnerships, and scaled content monetization.

Experience

6 yrs 11 mos
Total Experience
3 yrs 5 mos
Average Tenure
6 yrs 5 mos
Current Experience

Times internet

2 roles

Business Development Lead - Newspoint, Fast Channels, Times NRI

Promoted

Dec 2019Present · 6 yrs 5 mos

Customer AcquisitionOnboardingBusiness Development

Corporate Partnerships - Times Internet

Dec 2019Nov 2020 · 11 mos

  • Leading the mobile growth & marketing efforts of News & Entertainment business at Times Internet including User Acquisition, Engagement, Retention and Analytics, Brand Management, Partnerships & Alliances.
  • Portfolio of 30+ mobile apps including TOI, NewsPoint, Gaana, ET, Dineout, GradeUp etc.
  • Driving associations for all Times Internet products with Mobile Brands, ISPs & DTH partners -Huawei, Xiaomi, Oppo, Vivo, Samsung, Amazon, HTC, LG, Panasonic, Airtel, Dish Tv, Micromax, Lava
  • Affiliate & Ad Networks, App Store Optimization (ASO) & Organic app feature on Google Play / App Store / 3rd Party App Stores,
  • B2B Alliances - Collaborating & partnering with OEMs, agencies & marketing partners for promotional activities and to achieve business synergies
  • Hands-On use of tools like Firebase, Clevertap, Urban Airship, Appsflyer.
  • Content-based revenue management & augmentation in the OEM vicinity.
  • Enterprise Associations for Branding, Content & Marketing Alliances, devising strategies to drive online traffic to the company website.
  • Managing online brand and product campaigns to raise brand awareness.
  • Experience in every aspect of Content & Services from concept to market (ideation - development - monetization)
Business DevelopmentUser AcquisitionEngagementRetentionAnalyticsBrand Management+5

Inditex

PR & Communications - Zara, Massimo Dutti

May 2019Nov 2019 · 6 mos · Gurgaon, Haryana, India

  • Managing internal and external platforms of communication.
  • App Store Optimization for Zara App.
  • Maintaining #1 position in the league of the favourite brand for our customers
  • Maximising their moments of truth.
  • Augment customer delight.
  • Actively involved in data analysis to understand the trend, customer behaviour and thus translate the same to the stakeholders for their use.
  • Actively involved in imparting store training on building positive customer experience
  • Managing Social Media forums for Zara India

Teachwell professional studies institute pvt ltd

Business Development Specialist

Apr 2014Jun 2014 · 2 mos · Model town, Delhi

Education

GrowthX®

Feb 2022Feb 2025

Symbiosis Centre for Management Studies- Pune

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