Rohan Mascarenhas

Head of Design

Gurgaon, Haryana, India24 yrs 7 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • 20+ years in marketing communications and advertising
  • Expert in media-agnostic solutions and strategic planning
  • Experience in conducting workshops and lecturing
Stackforce AI infers this person is a seasoned marketing communications expert with a focus on brand strategy and media solutions.

Contact

LinkedIn

Skills

Core Skills

Brand ManagementMarketing CommunicationsIntegrated MarketingMedia PlanningStrategic PlanningAdvertising

Other Skills

Customer InsightMarket ResearchCustomer ExperienceCorporate CommunicationsPRInternal CommunicationsDigital MarketingDigital StrategyInteractive MarketingCustomer Relationship Management (CRM)Social Media MarketingCompetitive AnalysisTeaching Branding/Strategic Planning at Management Institutes

About

My 20+ years in the business of marketing communications & advertising has been a journey of discovery. I have explored both markets and minds in my quest to find the most effective way to overcome marketing challenges with innovative media-agnostic solutions, Lateral thinking, strategic planning and digital engagement push me forward. Somewhere along the way I have experimented with conducting communication workshops, lecturing at management institutes and indulged in amateur photography and adventure sports.

Experience

Volvo-eicher jv (vecv)

Head - Brand & Marketing Communications

Jan 2013 – Present · 13 yrs 3 mos · Gurgaon

  • Leading the the thinking & planning on strategic brand building and marketing initiatives
Brand ManagementMarketing CommunicationsStrategic Planning

Percept

VP - Strategic Planning

Sep 2010 – Dec 2012 · 2 yrs 3 mos · Mumbai

  • Championing 360 deg communication & media-agnostic solutions. Working with a mix of Indian & MNC clients, on brands across different categories.
Integrated MarketingMedia PlanningCustomer Insight

Grey worldwide

Director - Strategic Planning

Dec 2006 – Jul 2009 · 2 yrs 7 mos

  • Heading brand planning initiatives for a group of Accounts in Mumbai
Strategic PlanningAdvertisingMarket Research

Ambience publicis advertising

Accout Director

Jan 2004 – Jan 2006 · 2 yrs

Ogilvy & mather

Group Account Manager

Jul 1999 – Dec 2004 · 5 yrs 5 mos

Education

Welingkar Institute of Management

Marketing Management

Jan 1994 – Jan 1996

Narsee Monjee College of Commerce and Economics

B.com. — Commerce

Jan 1989 – Jan 1994

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