Jennifer Chase — CEO

As Chief Marketing Officer and Executive Vice President at SAS, I believe in the power of technology and its ability to change the world for good. As a strategic leader, I have a proven track record of building and leading award-winning marketing teams. I empower our marketers to be authentic storytellers and deliver impactful and measurable business results through collaboration. I thrive at the intersection of technology, customer engagement and curiosity, transforming data into intelligence to make informed marketing decisions. My business north stars are driving profitable revenue growth, maximizing customer experience, and empowering teams to be bold and take risks. Data is my love language, and I use it to fuel strategies that create awareness and preference for SAS, boost revenue, and nurture customer relationships– all using our own world-class technology to make the world faster, healthier, safer and kinder. I want to inspire as much as I am inspired. I’m a life-long learner, and a life-lesson seeker. While I believe that data and AI will lead us into the future, I also believe that it’s the people behind it who will make it a journey worth taking. I am passionate about sharing insights on brand building, full-funnel B2B marketing, AI, Generative AI and emerging tech adoption in Marketing and empowering women in leadership. If you want to learn how your marketing and sales organizations can become meaningfully more effective, I would love to connect with you.

Stackforce AI infers this person is a Marketing Executive with expertise in B2B SaaS and customer engagement strategies.

Location: Raleigh, North Carolina, United States

Experience: 30 yrs 1 mo

Skills

Marketing Strategy
Leadership
Customer Engagement
Management

Career Highlights

Proven track record in building award-winning marketing teams.
Expert in transforming data into actionable marketing strategies.
Passionate about empowering women in leadership roles.

Work Experience

Chief

Chief Member (3 yrs 3 mos)

SAS

Chief Marketing Officer and Executive Vice President (4 yrs 10 mos)

Senior Vice President and Head of Marketing (1 yr 5 mos)

SVP, Global Marketing & Shared Services (1 yr 8 mos)

Vice President, US Marketing (1 yr 5 mos)

Marketing Services Director (6 yrs 10 mos)

Senior Marketing Manager (5 yrs 5 mos)

Analyst Relations Manager (5 yrs 1 mo)

Hill+Knowlton Strategies (formerly Socket Public Relations)

Senior Account Manager (1 yr 5 mos)

Sandler & Recht Communications

Program Manager (9 mos)

Buck & Pulleyn

Account Executive (1 yr 6 mos)

Education

Bachelor of Science (B.S.) at St. John Fisher University

Jennifer Chase

CEO

Raleigh, North Carolina, United States30 yrs 1 mo experience

Highly Stable

Key Highlights

Proven track record in building award-winning marketing teams.
Expert in transforming data into actionable marketing strategies.
Passionate about empowering women in leadership roles.

Stackforce AI infers this person is a Marketing Executive with expertise in B2B SaaS and customer engagement strategies.

Contact

Skills

Core Skills

Marketing StrategyLeadershipCustomer EngagementManagement

Other Skills

MarketingData AnalyticsBrand AwarenessRevenue GrowthGlobal Go to MarketGlobal MarketingCustomer RelationshipsGo-to-Market StrategyCampaign ManagementGo-to-Market StrategiesDigital MarketingEvent MarketingStrategy DevelopmentAnalyticsMarketing Systems

About

Experience

30 yrs 1 mo

Total Experience

6 yrs 8 mos

Average Tenure

3 yrs 3 mos

Current Experience

Chief

Chief Member

Jan 2023 – Present · 3 yrs 3 mos

Sas

7 roles

Chief Marketing Officer and Executive Vice President

Promoted

Jun 2021 – Present · 4 yrs 10 mos

MarketingCustomer EngagementData AnalyticsLeadershipMarketing Strategy

Senior Vice President and Head of Marketing

Jan 2020 – Jun 2021 · 1 yr 5 mos

Lead SAS' marketing division, accountable for driving brand awareness, revenue growth and customer engagement. Responsibilities include global Go to Market, Analyst Relations, Corporate Communications, Creative, Digital, Events, Customer Contact Centers teams around the world.

Brand AwarenessRevenue GrowthCustomer EngagementGlobal Go to MarketMarketing Strategy

SVP, Global Marketing & Shared Services

Promoted

May 2018 – Jan 2020 · 1 yr 8 mos

Focused on growing our business and creating lasting customer relationships. Lead a global organization responsible for global go-to market strategy and activation to drive awareness, demand and retention. Responsible for global campaigns, digital channels, events, marketing sciences and customer referencing programs, as well as oversee the Customer Contact Center and Executive Briefing Center.

Global MarketingCustomer RelationshipsGo-to-Market StrategyCampaign ManagementMarketing StrategyCustomer Engagement

Vice President, US Marketing

Promoted

Nov 2016 – Apr 2018 · 1 yr 5 mos

Lead Go-to-Market strategies designed to create awareness and drive revenue. Responsibilities include go-to-market programs, digital & content marketing, event marketing, customer contact center, marketing sciences and customer referencing.

Go-to-Market StrategiesDigital MarketingEvent MarketingMarketing StrategyCustomer Engagement

Marketing Services Director

Promoted

Dec 2009 – Oct 2016 · 6 yrs 10 mos

Drive strategy and direction for SAS' Contact Center, Segmentation and Analytics, Marketing Systems and Technologies, and Financial Operations for SAS US. Serve as Product Owner for SAS' ecommerce platform.

Strategy DevelopmentAnalyticsMarketing SystemsMarketing StrategyManagement

Senior Marketing Manager

Jul 2004 – Dec 2009 · 5 yrs 5 mos

Lead a team supporting programs and operations for Global Sales Development & Product Management division. Member of division leadership team, providing strategic direction and facilitating cross division programs. Serve as the division representative for R&D, Marketing and Sales organizations. Support requirements management, new offerings analysis, marketing service levels, product vision & roadmaps and product user conferences.

Sales DevelopmentProduct ManagementCross-Division CollaborationManagementMarketing Strategy

Analyst Relations Manager

Sep 1999 – Oct 2004 · 5 yrs 1 mo

Developed and executed best practices for leveraging industry analysts to support corporate revenue growth.
Negotiated, managed and measured analyst firm contracts
Developed presentations and served as spokesperson to analyst firms
Collaborate with team to execute bi-annual industry analyst conference

Industry Analyst RelationsContract ManagementPresentation DevelopmentMarketing StrategyCustomer Engagement

Hill+knowlton strategies (formerly socket public relations)

Senior Account Manager

Sep 1997 – Feb 1999 · 1 yr 5 mos

Plan and execute product and corporate launches, tradeshow support, press conferences and press/analyst tours.
Manage on-going account activities including editorial and analyst relations, client communications and press literature development.

Sandler & recht communications

Program Manager

Nov 1996 – Aug 1997 · 9 mos

Managed internal resources including account management, editorial and creative departments to achieve on-time, on-budget delivery of advertising and sales support literature.
Facilitated daily meetings to prioritize agency tasks and determine need for outside contractors.

Product Launch PlanningClient CommunicationsMarketing Strategy

Buck & pulleyn

Account Executive

May 1995 – Nov 1996 · 1 yr 6 mos

Planned and implemented strategic marketing programs for consumer and business-to-business clients to drive sales and increase leads.
Managed product packaging, advertising, sales support and video production from concept through development and production.

Account ManagementCreative DirectionMarketing Strategy