Oct 2024 – Aug 2025 · 10 mos · Bengaluru, Karnataka, India · On-site

May 2023 – Oct 2024 · 1 yr 5 mos · Bengaluru, Karnataka, India · On-site

• Responsible for Revenue, Demand and P&L for 7 business units - Home, Watches, Electronics, Men's accessories & luggage, Women's accessories & bags, Jewelry & Eyewear.
• 1. Revenue Ownership (Topline & Bottomline)
• 2. Demand Initiatives: Traffic & conversion, on & off platform customer demand activation
• 3. Pricing
• 4. Personalization, customer profiling & customer acquisition on platform for the respective category
• 5. Fast Fashion: Scaled Myntra’s fast fashion project called FWD
• 6. D2C Program: Launched the Rising Stars (D2C) program for handpicked new age D2C brands

Nov 2022 – May 2023 · 6 mos · Bengaluru, Karnataka, India · On-site

• White Loom is a home furnishing brand catering to a clean, aesthetic, elevated lifestyle for the aspirational Indian; Bringing international design sense and living at affordable price points
• Available on all leading marketplaces like Amazon, Flipkart, Myntra, Nykaa & Nykaa Fashion
• Amazon Store: https://www.amazon.in/stores/WhiteLoom/page/5BE66D69-7C2C-451A-A0BF-BFA381273452?ref_=ast_bln
• Highly rated brand with excellent customer feedback

Aug 2021 – Nov 2022 · 1 yr 3 mos

• Zero to one launch of category
• 1. Brand onboarding (Philips, Braun, Vega, Havells & all key brand of the category)
• 2. Marketplace commission planning for price parity vs other marketplaces
• 3. On site demand activation - merchandising, deal plans, traffic shaping

Oct 2019 – Jul 2021 · 1 yr 9 mos

• P&L ownership of the category. Responsible for launching & scaling up Home & Kitchen/ General Merchandise across all cities of Grocery
• Led the launch of Home & Kitchen category in Flipkart Grocery to solve for Selection, Margin & Average Order Value
• End to End Planning of the category: Assortment, BD, Search & Store Design, FC Design, Traffic, Conversion & Bottomline Planning
• Onboarded key brands like Cello, Princeware, Fackelmann etc to Grocery
• Selection Planning: Market study to arrive at the right mix of MSKU – Vertical, Price Point, Brand, Material etc
• Pricing to drive the overall value perception of Grocery & give the desired incremental margin

Nov 2018 – Oct 2019 · 11 mos

• Led the Sell Side of Women's Western & Lingerie category & handling the P&L of the category. Responsible for:
• 1. Topline & Bottomline achievement
• 2. Pricing: Planning the pricing & promotions for all brands
• 3. Traffic & Conversion: Owning traffic movement to the category & ensuring optimum conversion
• 4. Online Merchandising: Getting the right product/ brand merchandised on app & website.
• 5. Marketing: All perception building activities like Associations, Campaigns for the category
• 6. Selection & Inventory Plan
• 7. Improving the Product efficiency: Search, Discovery etc.

Jul 2018 – Oct 2018 · 3 mos

Jul 2017 – Jun 2018 · 11 mos

• 1. Launched & handling the P&L of Metronaut Woman, Remanika, Divastri as Virtual Pvt Label (VPL) brands
• Taking care of Topline & Bottomline Plan,
• Option & Inventory Planning, Pricing & Vendor Management.
• Through VPL route, we handpick key marketplace sellers to manufacture & sell products for our private brands.
• 2. FabTag - India's Biggest Selection Brand: We are building the biggest brand which stands for Quality
• Fashion & right prices. Through this model, we are bringing in the best selection for marketplace to
• give customers an assured product range specifically tailored Fashion. Currently the brand has 7000+
• selection across Women's, Men's & Kid's clothing.
• 3. Winter Wear Category: Have been driving the winter wear business for the past two years. The
• category had grown 2X in sales & 3X in selection last year.
• 3.1. Managing marketplace vendors across key hubs like Ludhiana, Tiruppur & Delhi
• 3.2. Working with sellers to develop the latest & trendiest selection
• 3.3. Making sure to give best serviceability by optimizing warehouse & logistic network
• Have handled the following sectors in the last 1 year:
• 1. Hub Development: Developed Tiruppur & Ludhiana as a key procurement hub for Womens Clothing on Flipkart. 30,000+ new selection in Western Wear category added.
• 2. Designer Wear Category: Onboarded brands like Satya Paul & Ritu Kumar to Flipkart

Jun 2015 – Jun 2017 · 2 yrs · Bengaluru Area, India

• Responsible for Arrow's top-line in Key Accounts LFS (Shoppers Shop, Lifestyle, Central & Globus) & Liquidation (Brand Factory & Megamart).
• Handling 3 states of Karnataka, Andhra Pradesh & Telangana
• Accountable for:
• 1. 75 Stores with 120+ SISs
• 2. 6 direct Reportees & 150+ Front End Sales Executives
• 3. Total Revenue of Rs. 70+ crores
• 4. Opex optimisation
• Cross functional stints in various departments as part of the Management Trainee program:
• 1. Area Sales Manager - Arrow, Mumbai Region (6 months): P&L of 7 EBOs of the brand. Responsible for all the store operations including merchandise planning, staff recruitment, sales planning etc.
• 2. Strategy & Planning: Seasonal reviews of collection based on metrics like Sell Through, Rate of Sale etc. to plan the designs & merchandise assortments for forthcoming season for the brands US Polo & Flying Machine.
• 3. Store Manager - Arrow EBO, High Street Phoenix, Mumbai: Handling of entire store operations & responsible for sales, staff & stock.

Jul 2014 – Nov 2014 · 4 mos · Bengaluru Area, India

• 1. Acquired 5000+ media options under the company umbrella from various OOH media owners across major Indian cities.
• 2. Launched a one of its kind, Outdoor Advertising Media Planning Product in India, to make it easy for advertisers to plan their campaign effectively by providing important outdoor data point information in a single step & in succinct manner.
• 3. Handled the online marketing of the outdoor advertising webpages through tools like Adwords, SEO & email marketing.