Apr 2025 – Oct 2025 · 6 mos · Remote

• At Social Ideas, I’m the one making sure our clients’ social media isn’t just active, it’s working for them. I handle everything from writing captions and designing graphics to producing reels and scheduling posts at the right time.
• My goal is simple: create content that drives traffic to their online and physical stores, builds brand awareness, strengthens customer trust, and keeps audiences engaged.
• By managing the end-to-end process, I help our clients stay consistent, relevant, and connected to the people they want to reach.

Apr 2024 – Jun 2024 · 2 mos · Remote

• During my two months working alongside Without a Doubt Agency on ERA, the leader in South Africa's electronic waste management campaign, I played a pivotal role in the Children vs Champions campaign, partnering with Dell Technologies, Asus, Axis, Tarsus, and the Springboks to promote sustainability and e-waste recycling.
• Key Responsibilities and Achievements:
• Campaign Management: Successfully managed the Children vs Champions campaign, collaborating with high-profile partners to raise awareness about e-waste recycling and sustainability.
• Content Creation: Wrote engaging and impactful captions for the campaign across multiple platforms, including LinkedIn, Twitter, Instagram, Facebook, and YouTube.
• Social Media Scheduling: Utilized Hootsuite to efficiently schedule and manage campaign content, ensuring timely and consistent posts across all channels.
• Collaboration: Worked closely with the team to communicate with Dell Technologies, Asus, Axis, Tarsus, and the Springboks, ensuring the campaign's message was clear and effectively communicated.
• Sustainability Focus: Emphasized the importance of sustainability and e-waste recycling in all campaign materials, aligning with ERA's mission to lead in electronic waste management.
• This experience honed my skills in campaign management, content creation, and social media strategy, contributing to the success of a high-impact sustainability initiative.

Nov 2022 – Feb 2025 · 2 yrs 3 mos

• As a dynamic social media coordinator, I excel in creating and maintaining a strong brand presence across various platforms. Leveraging tools like Publer and Mailchimp, I design impactful email campaigns and develop strategic social media content that resonates with our audience. My collaboration with marketing teams has resulted in successful campaigns that engage customers and foster meaningful interactions.
• With a focus on segmentation and email marketing through Mailchimp, I craft targeted campaigns that deliver results. My analytical approach allows me to refine digital marketing efforts by identifying improvement areas and setting clear, measurable goals. I take pride in producing original content that encapsulates our campaigns' essence, ensuring our social media presence remains influential and consistent.
• My hands-on experience in customer engagement, from responding to comments to providing email support via Zendesk and Discord, highlights my dedication to building strong, respectful online communities. Staying on top of social media trends, I have significantly boosted brand awareness. My communication, organizational skills, and platform management, spanning from Twitter to YouTube, form the foundation of my approach to achieving and surpassing marketing objectives.
• Skills:
• Crafting compelling captions that drive engagement
• Designing eye-catching visuals using Canva
• Implementing targeted email campaigns with Mailchimp
• Analyzing campaign performance to identify areas for improvement
• Managing customer engagement through Zendesk
• Collaborating with marketing teams to launch successful campaigns
• Staying updated on social media trends to boost brand awareness
• Managing multiple social media platforms, including Twitter, YouTube, Facebook, Instagram and Discord
• Creating original content that aligns with brand campaigns

Mar 2022 – Jan 2023 · 10 mos · South Africa

• Provided copywriting services for various blogs, and clients
• Develop, implement and manage brand's social media strategy
• Define most important social media KPIs
• Stay up to date with latest social media best practices and technologies
• Work with copywriters and designers to ensure content is informative and appealing
• Monitor SEO and user engagement and suggest content optimization
• Plan and schedule content for social media.
• Write content & create graphic elements for social media
• Create and send newsletters via Mailchimp & Mailerlite
• Handle tasks via Asana
• Send clients social media analytic reports
• Manage social media pages of various clients
• Skills:
• ▪︎ Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
• ▪︎ Understanding of SEO and web traffic metrics
• ▪︎ Experience with doing audience and buyer persona research
• ▪︎ Good understanding of social media KPIs
• ▪︎ Excellent multitasking skills
• ▪︎ Great leadership skills
• ▪︎ Critical thinker and problem-solving skills
• ▪︎ Team player
• ▪︎ Good time-management skills

Dec 2021 – Mar 2022 · 3 mos · South Africa

• Writing of articles for over 6 magazines and blogs ranging from conservation to cannabis
• Work with a variety of clients.
• Attracting viewership, elevating and emphasizing brand.
• Write on a majority of topics, such as fitness, health and travel
• Write copy for online sales sites, writing product descriptions, etc
• SEO specialist, perfects keyword analysis
• Attend, photograph, and report on live events to share with readers.
• Revisiting work and making improvements/edits before submitting.
• Maintaining and developing relationships with artists/vendors/models
• Write copy for online sales sites, writing product descriptions, etc

Dec 2020 – Jan 2023 · 2 yrs 1 mo · South Africa

• Creating various designs and illustrations
• Design and write content and copy to post on relevant social media platforms
• Creating and designing of advertisements, blog posts, and newsletters
• Working with clients, briefing and advising them with regard to design style, format, print production and timescales.
• Developing concepts, graphics and layouts for product illustrations, company logos and websites.
• Determining size and arrangement of copy and illustrative material, as well as font style and size.
• Preparing rough drafts of material based on an agreed brief.
• Reviewing final layouts and suggesting improvements if required.

Mar 2018 – Present · 8 yrs 1 mo · Remote

• I work with agencies and B2C and B2B brands to write and manage copy across websites, email, and organic social media
• My role is to take positioning, offers, and raw ideas and turn them into clear written content that works across channels
• That includes shaping website and landing page copy, writing social captions, supporting email marketing, and carrying the same message through social media management and community spaces
• What I do day to day:
• Write website and landing page copy
• Write captions and copy for organic social media
• Plan and manage ongoing social media content
• Support email marketing and newsletters
• Adapt brand voice across platforms and formats
• Manage comments and support community engagement
• Shape and guide UGC so it fits the brand voice
• The value I bring:
• One person handling copy across web, social, and email
• Clear messaging carried through every touchpoint
• Less back and forth for agencies and internal teams
• Why me:
• I started in copywriting and still lead with it. I understand how copy works in different environments and write with the platform, audience, and purpose in mind
• I’m used to plugging into agency teams, working independently, and keeping content aligned without constant direction