Dec 2023 – Nov 2024 · 11 mos

Jul 2023 – Jan 2024 · 6 mos

Jun 2023 – Present · 2 yrs 10 mos

• SixFigures is the premier organization for sales education. Based in Tel Aviv we help the start-up nation scale, and scale careers in the process.

Jun 2023 – Jan 2024 · 7 mos

• Helping the team at Vajro with:
• → GTM sales process/playbook
• → Outbound motions and messaging
• → LinkedIn social selling strategy
• → Marketing

Oct 2022 – Present · 3 yrs 6 mos · Miami, Florida, United States

• DoorLoop hired my company, FDTC, to help them grow revenue and ramp up salespeople faster by:
• ✔️ 1:1 call coaching with AEs
• ✔️ Building a custom sales playbook
• ✔️ Advising founders on top-of-funnel strategies
• ✔️ Improving sales hiring and onboarding process.
• ✔️ Writing cold email sequences in Outreach.io
• ✔️ Building talk tracks in call recording software
• ✔️ Providing custom monthly sales workshops
• ✔️ Deal strategy and follow-up improvement
• ✔️ Improving comp model for AEs
• ✔️ Group call coaching with AEs

Sep 2022 – Present · 3 yrs 7 mos

• Mentoring startups in a remote-first environment, I support their strategy, offer firsthand experience, and guide their growth. Since 2006, Techstars has worked with startups across a range of verticals, from aerospace to finance, logistics, and retail, connecting them to a network of successful mentors and partners. Each year, Techstars chooses over 500 early-stage companies to join one of their 3-month, mentorship-driven accelerators, investing $120K and providing hands-on mentorship and access to the Techstars network for life.Mentoring startups in a remote-first environment, I support with their strategy, offer firsthand experience, and guide their growth. Since 2006, Techstars has worked with startups across a range of verticals, from aerospace to finance, logistics, and retail, connecting them to a network of successful mentors and partners. Each year, Techstars chooses over 500 early-stage companies to join one of their 3-month, mentorship-driven accelerators, investing $120K and providing hands-on mentorship and access to the Techstars network for life.

Jun 2022 – Present · 3 yrs 10 mos

• Helping startup founders with their go-to-market sales playbook.
• Testimonial: "Mor was incredibly forthcoming with his knowledge and learnings from his past experiences. Without hesitation, he dove right into our challenges and came up with tangible/realistic/proven solutions for us to work on. Everything we wanted and more out of the conversations. Within the first session we discussed multiple ways in which we could address our initial goals. We then spent the next two sessions going into more detail on how we can strategically implement what is best for us as a growing SaaS solution. Given our needs and Mor’s approach, I’m searching for and cannot find constructive feedback to provide - he was friendly, prompt, to-the-point, and showed a genuine interest in our success. I could not ask for anything more within our limited mentor/mentee capacity. Thanks so much for recommending Mor to us."

Feb 2022 – Present · 4 yrs 2 mos

Feb 2022 – Jun 2022 · 4 mos

Jan 2022 – Oct 2022 · 9 mos · Miami, Florida, United States

Nov 2021 – Present · 4 yrs 5 mos

• ΛE Λscension is a coaching program for B2B SaaS SMB and mid-market Account Executives & AMs who are tired of results that feel random.
• Most AEs hit a ceiling not because they lack skills, but because they're operating without a system, without consistency, and without the beliefs that separate top performers from everyone else running the same plays.
• After training 6,600+ sellers from companies like HubSpot, Salesforce, Klaviyo, Verkada, Palo Alto Networks and others, the same three gaps show up every time:
• 1. No repeatable system.
• 2. Inconsistent/Inefficient results.
• 3. Self-doubt that makes success feel like luck.
• ΛE Λscension fixes the system underneath the tactics through personalized 1-on-1 coaching that is custom to you.
• This is not a course. There is no generic curriculum.
• Every engagement starts with a deep audit of your specific gap and builds a personalized plan around it.
• Results from members:
• 120–200% quota attainment.
• $850K closed against a $420K target. Promotions to MM and ENT roles.
• First time hitting $200K+ in annual earnings.
• Founded by Mor Assouline — 2X VP of Sales, 12+ years in B2B SaaS, and the person who took one startup from $0 to ~$10M ARR and another from $1.5M to ~$4.6M ARR.

Nov 2021 – Present · 4 yrs 5 mos

• The entire sales training industry is selling SDRs, AEs, and AMs the wrong thing.
• Scripts. Frameworks. "Say this when they say that."
• At Demo to Close, we replace the system underneath the tactics — beliefs, skills, and process — so SMB and mid-market AEs stop guessing and start performing predictably.
• Home of AE Ascension, the coaching program for B2B SaaS AEs ready to fix all three gaps holding them back.
• We work directly with SaaS companies on AI deployment & adoption, sales infrastructure, sales playbooks, rep development, and sales systems.

Nov 2020 – Present · 5 yrs 5 mos

• SaaS Talks: From Lead to Close is a short-form audio SaaS sale podcast sharing common challenges, and strategies to close more of your deals from the moment they reach your pipeline.
• You'll learn how to:
• 💸 Schedule more demos
• 💸 Build a bigger pipeline
• 💸 Close at least 50% of your demos.
• Every episode will be short and to the point so you don't have to waste time listening to sales fluff.
• → Each episode is less than 10 minutes and cuts out ALL of the fluff. I post an episode 5 days/week.
• → Also includes monthly specials with guests like Nick Cegelski, Collin Mitchell, Ethan Parker, and more!
• → GO HERE TO LISTEN: https://anchor.fm/saastalks
• 💯 Now you can listen to it during your bathroom breaks, in-between meetings, or anytime you want!

Jun 2020 – Nov 2021 · 1 yr 5 mos

• ✅ Built the GTM sales department from scratch , leading the company to triple ARR in 2020.
• ✅ Built the sales playbook and coached the AEs against the framework, leading the team to close 60+% of all new deals created in 2020.
• ✅ Reduced an average 75-day sales cycle to 25 days in the first 12 months.
• ✅ Increased the avg demo win rate for all AEs to 50+% YoY.
• ✅ Owned my own sales deals, leading the sales demos and closing world renown brands like, Ikonick, Fanjoy, Crunchyroll, 1stPhorm, Venusetfleur, CROSSNET, and other a Fortune 500 company.
• Over the years I've consulted many SMB SaaS startups on how to build their sales operations and go to market sales efforts to successful acquisitions.

Jan 2020 – Jun 2020 · 5 mos

• First sales hire + full-sales cycle AE + early stage VP:
• ➡️ Prospected for new leads via cold outreach (omnichannel approach: LI + Email)
• ➡️ Ran 3-7 demos per day, converting 70% of them on average
• ➡️ Built out sales demo playbook
• Okendo is a customer marketing platform for high-growth consumer brands.
• 1000+ of the world's fastest-growing DTC brands, including Kim Kardashian's brand, Skims, Finisterre, Knix and Margaux, use Okendo to build shopper trust, compel buying action and maximize customer lifetime value.
• Learn more at www.okendo.io 😍

Nov 2019 – Dec 2020 · 1 yr 1 mo

• Become a Bravado mentor and inspire the next generation of sales leaders. Share with interested and excited college students what a career in technology sales really looks like, the day-to-day of a sales professional, and what it takes to build a...

Jan 2016 – Jan 2020 · 4 yrs · www.practicepanther.com

• After 6-7 months as an AE I was promoted to VP of sALES, scaling PracticePanther to become the number one legal case management software in the United States as well as serving tens of thousands of customers in over 170 countries.
• I still held a bag, running my own sales discos/demos/deals throughout the time.
• The "my way or the highway" mentality of management does not work well if you want to build a successful sales team that will trust you.
• With the help of my warrior sales team, we built a sophisticated lead distribution system that seamlessly delegated leads with ease. That meant, no drama over who gets what lead.
• I was responsible for building out more departments while hiring roles for them as well as developing SOPs (you know, in case the managers of that department get hit by a bus).
• I also created a FL Bar CLE certified webinar on Cybersecurity for Law Firms (link below).
• Lesson any sales leader out there: You work for your team, it's not the other way around. Without your sales team, there would be no revenue.
• ✔ Built and scaled the GTM sales team of 10 AEs from scratch, resulting in 100% growth for 3 years in a row.
• ✔ Built and led a team of 50 people across 4 departments: Inside sales, Customer Service, Customer Success, and Data Migration.
• ✔Trained sales reps with a 40-50% sales demo conversion rate in 90 days.
• ✔ Increased the average demo win rate to 50+%.
• ✔ Created an official FL Bar CLE-certified course on Cybersecurity for Law Firms.
• ✔Scaled the company to be the largest cloud-based law practice management software in the US with tens of thousands of customers in over 170 countries.

Jul 2015 – Jan 2016 · 6 mos · www.practicepanther.com

• PracticePanther, my third jab at the tech-startup scene, was my springboard into SaaS sales. I joined as employee #1 to do pretty much everything. From demoing to customer support, I was in the startup trenches.
• PracticePanther Legal Software was developed to make attorneys lives a lot easier. My job was to demonstrate our software to solo attorneys and mid-sized law firms. At PracticePanther, we are consultants, not just account managers. My background in marketing strategy allowed me to help my clients better grow their business through digital marketing strategies.
• Focusing on inbound sales and customer support, In a 6 month period I:
• ✔ gave 316 demos with a 54% demo conversion rate.
• ✔ converted 31% of all my inbound leads.
• ✔ maintained a 96% customer satisfaction rating.
• Lesson # 3 when building a company or joining a startup: Does it have funding, a proof of concept, and demand?

Jan 2015 – Jun 2015 · 5 mos · Plantation, FL

• With the failed startup of MooVooZ, I was still hungry to find another software company that wanted to scale.
• I joined Sci-shot as a marketing consultant (a contract term) to a/b test the app for debugging as well as prep marketing for launch.
• Sci-Shot was an app that allowed people to take photos or videos of anything that looked suspicious and upload it to authorities, leaving a trail of breadcrumbs in the event that something terrible happens.
• After two months of debugging the app, I spent the rest of the time prepping the app for launch. After five months of testing with many iterations, Sci-Shot was unsuccessful. Why? We spent more time prepping the app instead of testing the market demand.
• Lesson # 2 when building a company or joining a startup: Is there a demand for your product? Have you done the market research before investing more money into launching?
• My day to day for those of you interested in bullet points:
• Managed the development team to debug the mobile app in less than 90 days
• resulting in 98% app functionality.
• Responsible to find product demand using organic Facebook reach and
• Facebook ads (A/B testing).
• Daily SEO Tasks: Backlinking, Blog outreach, content writing

Sep 2014 – Jan 2015 · 4 mos

• MooVooz, a Tel-Aviv based software company, was my first jab at tackling the tech startup scene. MooVooZ was the "Kayak" or "Orbits" of moving where people can search, compare, and book movers with ease. I fell in love with this concept because of its practicality and the problem that it solved.
• I joined the team to build out our U.S. operations, but very little funding, the company shut down after 6 months.
• Lesson # 1 when building a company or joining a startup: Is there enough funding to support long term marketing operations?
• My day to day for those of you interested in bullet points:
• Defined the company’s target audience in order to prepare a proper marketing plan and execution strategy.
• Responsible for organic web traffic initiatives that consisted primarily of blog writing, backlinking, and hyper-
• local guerilla marketing.
• Wrote sales copy for the website (Wordpress), landing pages, and content for social media platforms, blogs,
• and press releases.
• Identified opportunities for strategic partnerships with other businesses.
• Managed brand assets, ensuring brand consistency.

Oct 2013 – Aug 2014 · 10 mos · Aventura

• In my early to mid-twenties, I did what everyone does when they're trying to find themselves, I got my real estate license in Miami.
• I joined Keller Williams with a naive approach, "I will do exactly what they tell me to do, by the book." I humbled myself and joined their seminar, BOLD, and hustled away with door knocking and cold calling.
• To help pay the bills, I also took a part-time job as a lead generator for Allstate insurance.
• At Keller Williams: I prospected for clients to list their properties with me by knocking on 40 homes and calling 300 leads a day.
• At Allstate: My goal was to provide 5 new leads a day for the owner. I generated an average of 15-20 new leads a day/200-300% conversion rate.
• I made over 72,000 cold calls during this 12 month period.
• One evening in the KW office, I read an article that changed my career forever. I don't remember the details, but some online real estate brokerage (possible Redfin) bought out another brokerage. For a brief moment of clarity, I realized that if I were not above average as a real estate agent, I won't survive in the next 10 years. I was below average (cue the reality check).
• I decided that what I really needed to do was pivot into technology instead.

Jan 2012 – Jan 2013 · 1 yr · Aventura

Sep 2010 – Dec 2010 · 3 mos

• Evaluated clients' needs through brainstorming and research to deliver successful advertisements.
• Planned, developed and implemented retail copy for print and broadcast advertising.
• Developed television, radio and print ads for clients such as Nissan, Mercedes Benz, Cadillac, Volkswagen, Honda, Toyota, and AutoNation dealerships.
• Assisted creative directors with creative development and copywriting for numerous accounts while meeting strict deadline.