Kenny Lim — Co-Founder
Most business leaders are trying to respond to China with outdated assumptions. They study markets, policy, and geopolitics. But they miss the one thing that actually explains why Chinese companies move faster, scale harder, and compete differently than the rest of the world: The mindset behind the system. That is what I help leadership teams understand. I work with boards, CEOs, and senior executives to decode how Chinese companies think, operate, compete, and win - so they can make clearer strategic decisions before competitive pressure forces them to. This is not about China the country. It is about China as a preview of how business will be done in the coming decade. After more than 10 years living and working across China, and 20+ years leading sales & marketing across hospitality, FMCG, luxury retail and digital platforms in Asia, I grew to see patterns that most outside observers miss. Those patterns became China Decoded™ - a practical leadership framework that explains: • Why Chinese companies move at “China speed” • Why idle capacity is treated as a sin • Why pragmatism beats theory • Why scale is the default setting • Why uncertainty does not slow decision-making • Why self-reliance is engineered into the system Today, I bring China Decoded™ into leadership rooms through: • Board briefings • Executive workshops • Strategy advisory • Keynotes for senior leadership teams So leaders can anticipate how Chinese competitors, partners, and markets will behave - and respond with clarity instead of reaction. If you are responsible for strategy, growth, risk, or market positioning in a world where Chinese companies are increasingly present, this conversation is no longer optional. It is urgent. Bring China Decoded™ to your leadership team. 𝗟𝗲𝘁’𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁. +65 93385100
Stackforce AI infers this person is a strategic advisor in the B2B consulting sector with a focus on Asian markets.
Location: Singapore, Singapore, Singapore
Experience: 18 yrs 2 mos
Skills
- International Business
- Executive Coaching
- Strategic Partnerships
- Business Development
- Sales Strategy
- Entrepreneurship
- Stakeholder Management
- Sales & Marketing Leadership
- Business Strategy
- Retail
- Marketing Budget Management
- Key Account Development
Career Highlights
- Expert in decoding Chinese business strategies.
- Over 20 years of leadership in sales and marketing.
- Founder of the China Decoded™ framework.
Work Experience
CHINA DECODED | Awontory Consulting Pte Ltd
Founder | Principal Consultant (4 yrs 3 mos)
Sea
Strategic Advisor to Co-founder & Group COO's Office (2 yrs)
Awontory (Private) Limited
Founder & Director (2 yrs 1 mo)
Keppel Land
Director of Sales & Marketing (2 yrs)
Club Med
Senior Director of Sales, China (3 yrs 5 mos)
General Manager (2 yrs 6 mos)
Luxasia Pte Ltd
Group Product Manager (3 yrs)
Singapore Tourism Board
Brand Development (2 yrs)
L'Oreal S.A.
Key Accounts Executive (1 yr)
Singapore Police Force
Deputy Superintendent of Police (National Service) (1 yr 11 mos)
Education
1st Class Honours at Griffith University
